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CIGNEX & IHG Presenting Gamification at Liferay Symposium 2013

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Improved User Experience driving Revenue Growth – An IHG Case Study.
Presenting a case study with Intercontinental Hotel Group, a global hotel chain, on managing Gamification through Liferay. Witness how enterprises can benefit from Liferay-based UXP with Enterprise Gamification.

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CIGNEX & IHG Presenting Gamification at Liferay Symposium 2013

  1. 1. Improved User Experience driving Revenue Growth – An IHG Case Study Liferay based UXP with Enterprise Gamification Ketan Shah Director| Global Technology – Enterprise Collaboration Technology | IHG Harish Ramachandran Co-Founder & Global Head – Pre-Sales | CIGNEX Datamatics
  2. 2. Presenters Ketan Shah - Director of Global Technology – Enterprise Collaboration Group, IHG Ketan provides strategic leadership and direction to the overall enterprise collaboration for IHG, which includes deployment of the Liferay Portal platform at IHG for various internal and external users such as global intranet, sales collaboration, marketing and brand standards Harish Ramachandran – Global Head – Pre Sales, CIGNEX Datamatics Harish is a Co-Founder and the Global Head of Presales. He manages and guides the worldwide presales team to produce high quality solutionfocused proposals that meet customer requirements and drive new opportunities
  3. 3. What We’ll Cover • Introduction to the User eXperience Platform (UXP) • CIGNEX Datamatics’ UXP • Case Study featuring IHG • About CIGNEX Datamatics • Q&A
  4. 4. UXP – User eXperience Platform An integrated set of technologies integrated into a highly user centric interface
  5. 5. Portal Today Sites Complex Apps Intranet, Extranet Business Applications Communities Insights Business Insights & Analytics Search Enterprise Search Social Networking Portals Content Web and Enterprise Content Collaboration Platform for the Enterprise and Internet
  6. 6. Why User Experience? User Adoption Productivity & Collaboration Empower Customers, Partners, Employees User Experience Brand Reinforcement User Behavior Delight Your End Users
  7. 7. Defining User Experience Illustrative • • • • Users Branding Creative Design Content Presentation Informative • • • • Interactive • • • • • Videos Comments Call to Action Personalization Customization Content Relationship Taxonomy Search Layout & Navigation
  8. 8. User eXperience Platform User Experience Illustrative Content Collaboration Mobile Informative Portals Context E-Commerce RIA User eXperience Text Platform Analytics Mashups Search UX Design & Mgmt Social Source: Gartner Interactive APIs User Experience Platforms are ‘User/Consumer Driven IT’
  9. 9. CIGNEX Datamatics’ UXP
  10. 10. Integrated UXP Solution Strategy Positioning Strategy Features Go-to-Market Portal Deployment Technology Assessment Solution Evaluation Creative Design Content Creation Transformation Ongoing Activities Technical Rollout Intelligence Services Full Services & composition Search Solutions UXP Portal Deployments Web Analytics Illustration Services Editorial Services Multimedia & Videos Integration with Enterprise Apps Big Data Analytics Abstraction & indexing IT infrastructure Graphics and Creative Services Mobile Apps Device Portability SEO Content Services Maintenance Portal Maintenance Services Link Analysis Product Upgrade Conversion Social Media Marketing eBooks Social Media Intelligence Cataloging and Content Upgrades Performance Tuning Load Testing WS Configuration Log Files User Experience – Illustrative, Interactive, Informative
  11. 11. Integrated UXP Solution User Experience Illustrative CRM ERP RIA Framework e-Commerce Interactive Informative SSO .Net Systems ESB/Web Service/ RESTful/CMIS Integrations Learning Management Analytics Gamification ECM DAM Big Data Liferay Enabling User eXperience Platform
  12. 12. Liferay Portal: UXP Platform • • Use of Open standards , Web services and integration Flexible Architecture & Lean Platform • • • Availability of standard tools and messaging architecture SOA architecture Connectivity built into core • Business logic built into Application layer and API • Single database with modern data management tools • Support – internal and through partners • Product Roadmap • Very approachable to collaborate on Product Roadmap Integration with Big Data Alfresco (ECM) Salesforce (CRM) SAP (ERP) Documentum (ECM) Microsoft Office® JasperSoft Magnolia Terracotta (scalability) Intalio (BPM) Mule (ESB) Pentaho (BI) Gamification Magento(e-commerce) ICE Faces (dynamic UI) OpenX integration Moodle(E-learning) SugarCRM (CRM) SSO for SharePoint
  13. 13. Case Study – Meeting Point Portal Liferay based UXP with Enterprise Gamification
  14. 14. About IHG – Intercontinental Hotel Group Headquartered in Denham, UK, the largest hotel company in the world measured by rooms 11 Brands 4600 Hotels IHG Rewards Club – 74 million 100 Countries
  15. 15. IT at IHG • Global Solutions Delivery • • • Enterprise Collaboration Hotel Solutions Guest Solutions/IHG.com • Enterprise Architecture & Security • Global Operations • Global Technology Solutions • Portfolio Management • Office of the CIO
  16. 16. Enterprise Collaboration • Part of Global Solutions • Corporate Intranet • Apps for other Business Units • • • • • • Meeting Point Portal Brand Standards Brand Framework Social Wall Leadership Academy Many other applications
  17. 17. Meeting Point Portal A Video on Meeting Point
  18. 18. Meeting Portal – Driver and Strategy IHG Way of Sales Foster incentive based reward & achievement system Provides access to all sales content & tools Gamification Marketing Collaterals Engine Measuring effectiveness & usage of meeting content Hub for sales team to remain updated on trends, ask questions etc. Hotel Content Management (all hotel info) Drive Incremental Revenue Growth through User Adoption, Engagement, Collaboration
  19. 19. Meeting Point Portal Components Infrastructure UXP Elements Contextual – Sector Specific System Applications - Meeting Info Intranet, Sales Apps Predictive Search - Solr Security - Social – Forums, Chat, Comments Homegrown Gamification – Bunchball Nitro Content – Google Translate Administration – Liferay Dynamic proposal Generation Skins inline to the identity of 11 brands SSO– PING Stakeholders Worldwide Sales Regional Sales Marketing Team Brand Team Rewards Team Training Legal
  20. 20. What is Gamification? A series of Design Principles, Processes, Systems used to influence, engage and motivate individual, groups and communities to drive behaviors and effect desired outcome
  21. 21. Gamification for Users and the Enterprise For User For Business Owner Earn Points through Gamification • Visiting site more often • Taking training • Watching Videos • Sharing • Taking Quizzes • Ratings • Comments on Discussions Advantages of Gamification • • • • Enterprise Gamification Post-Activity on Gamification • Rewards • Spending Points at IHG Store • Achievement and Reputation • • Collaboration through competition & participation Visibility - Top Performers, Leaderboards Insights on content through analytics and reports Increase in application adoption (ex: registrations, page views, return visits etc.) Formal and informal learning Clarity on sales goals, targets and forecasts
  22. 22. Solution Architecture Analytics Google Analytics Business Objects Gamification Web Content Blog Videos Analytics Integration Testimonial Integration Discussion Board Chat Room Document Library Content Liferay CMS PeopleDB Gamification Engine Tomcat Server Hotel Management System (homegrown) Analytics
  23. 23. Meeting Point – Selecting Sectors Select Sector
  24. 24. Meeting Point – Sector Specific Home Page User Points Select Levels Missions
  25. 25. Meeting Point – Sector – Top Players Top Players Standings Feeds
  26. 26. Meeting Point – Sector Challenges Risk and Reward Polls Quizzes Discussion Challenge
  27. 27. Meeting Point - Store Redeeming Points at Store
  28. 28. Meeting Point – User Profile User Profiles Trophy Dashboard Progress Bar
  29. 29. Meeting Point Adoption Graph Deployment in-process in Asia, Middle East, Africa, Mexico & Canada
  30. 30. Benefits of Gamification Tangible Benefits Intangible Benefits • On average • Enterprise Level Collaboration 3000 challenges • Improved User Management completed/week • • Faster Return on Investment • 70 unique visitors • 100 actions/user • Half time spent on site spent on discussion forums • Improved Quality and Timeliness of data • Reduced Learning Curve User Experience Illustrative Interactive Informative Increase in Average Bookings - 40 bookings/week
  31. 31. Benefits of Engagement Why Liferay? Why CIGNEX Datamatics? • Open Source • Singular Focus - Open Source • Ease of Integration • Better Visibility and Information Flow • Integration Flexibility • Cost reduction Solutions • Liferay Expertise • Largest Pool of Liferay Resources • Global Distributed Delivery • Onshore/Offshore Model • Partnership Centric Approach • Flexible engagement model
  32. 32. About CIGNEX Datamatics
  33. 33. What Does CIGNEX Datamatics Do? Since 2000, delivering Open Source solutions for the enterprise through adoption and integration to: Portal Solutions • Address business goals • Increase business velocity • Lower the cost of doing business • Reduce TCO • Gain competitive advantage Content Solutions Big Data Analytics Solutions 400+ 450+ 200+ Implementations Experts Integrations 13 5000+ Books on Open Source Community Contributions Offices : America | India | UK | Europe | Singapore | Australia
  34. 34. Where We Can Help You SOLUTIONS Portals Liferay, Drupal, JBoss, User eXperience Platform Content Enterprise Content Management ZK, HTML5, MuleSoft Alfresco, Drupal, Magento, Adobe CQ JBoss, Moodle, Ephesoft, Liferay Big Data Analytics Making Data Work Hadoop Ecosystem, MongoDB, Pentaho, Talend, Solr, Jaspersoft • • • • Intranet Extranet EAI SOA • Social Collaboration • Big Data Portal • Mobile Portal • Custom Portal • • • • • WCM DM RM CMS DAM • • • • • Data Integration • Information Delivery • Data Analysis e-Commerce e-Learning ERP Imaging Solutions • Enterprise Search SERVICES UI • Development • Integration • Customization • Migration • Testing • Training • Support (24*7) Enterprise Mobility  Strategy • Mobile UX • App Development • MEAP/MDM Managed Cloud Services  Develop • Deploy • Manage VAR/Annual Product Subscription  Liferay • Alfresco • Cloudera Hadoop • MongoDB Extended Development Center  Center of Excellence
  35. 35. Thank You Reach out to us at info@cignex.com

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