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Como escrever artigos de opinião

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Esta é uma estrutura básica para escrever artigos de opinião. Além disso, apresento também algumas dicas úteis para facilitar na hora da redação.

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  • Explicação muito didática. Parabéns!
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Como escrever artigos de opinião

  1. 1. COMO ESCREVER ARTIGOS DE OPINIÃO Cícero Nogueira Janeiro de 2014
  2. 2. O que é artigo de opinião? Texto dissertativo, em que o autor expõe seu posicionamento diante de algum tema atual e de interesse de muitas pessoas. Geralmente escrito por especialistas e profissionais com muita experiência no assunto.
  3. 3. Por que escrever artigos de opinião? • Disseminar conhecimento; • Compartilhar ponto de vista; • Engajar o público numa causa; • Construir reputação pessoal e/ou profissional;
  4. 4. ESTRUTURA BÁSICA DO ARTIGO DE OPINIÃO
  5. 5. CONTEXTUALIZAÇÃO Introdução PROBLEMA Título TESE ARGUMENTOS Desenvolvimento JUSTIFICATIVAS RACIOCÍNIO ARGUMENTATIVO Conclusão FECHAMENTO (gran finale/ pulo do gato)
  6. 6. Título É a parte mais “vendedora” do texto. Deve dar água na boca, mas não pode entregar o ouro! Dica: seja simples, brinque, use clichês. É importante usar verbos para dar comandos de ação. Use no máximo 10 palavras. Lembre-se: a afirmação deve ser instigante, mas absolutamente comprovável.
  7. 7. Introdução Inicie sua tese apresentando ao leitor a problemática a ser discutida. Dica: sempre que possível, contextualize com o cenário global ou algum acontecimento do dia a dia do seu leitor-alvo. Mostre que você não está sozinho: inclua afirmações de outros pensadores ou cite estatísticas, estudos científicos, reportagens de importantes veículos de comunicação. Use no máximo dois parágrafos (se conseguir num só, perfeito!).
  8. 8. Desenvolvimento Apresente os seus argumentos. Justifique o por quê das suas afirmações (inclua o leitor; prenda-o em seus argumentos, fazendo com que ele se sinta representado por suas palavras). Neste trecho, seu leitor já começa a formatar suas próprias conclusões e você apenas o está preparando para o gran finale.
  9. 9. Conclusão Raciocínio argumentativo: agora é hora de você mostrar ao leitor suas resoluções sobre o que foi apresentado e discutido. Proponha soluções, mostre um case do qual você participou, indique o que foi feito; opine. Você também pode deixar no ar uma dúvida ou cobrança. Se a introdução e o desenvolvimento foram perfeitos, seus leitores irão perdoá-lo.  Gran finale: amarre o fim do seu texto com suas primeiras frases ou, então, justifique o título com uma frase ao estilo “pulo do gato”.
  10. 10. 10 DICAS para redigir excelentes artigos
  11. 11. DICAS 1 - Só escreva sobre o que você domina e se tiver, realmente, algo a acrescentar sobre o assunto. 2 - Jogue todas as suas ideias no papel e só depois preocupe-se com a estrutura. Refaça quantas vezes precisar. 3 - Estimule seu poder de síntese – menos é sempre mais! 4 - Faça parágrafos com no máximo quatro linhas. Intercale frases longas com outras mais curtas. 5 - Escreva de forma simples, evitando termos técnicos. Assim você alcançará um número maior de leitores – que chegarão até o fim da leitura.
  12. 12. DICAS 6 - Se você tiver problemas com o uso dos “porquês”, substitua por “pois”. Isso vale para outros termos e regras gramaticais. 7 - Tenha uma gramática sempre por perto. 8 - Evite repetir termos ou palavras. Enriqueça seu estoque de sinônimos. 9 - Lembre-se: o processo de comunicação só estará completo se o receptor entender a mensagem. Não jogue sua sabedoria ao vento. Seja simples e despretensioso ao redigir. 10 - Submeta seu texto a segundos e terceiros antes de publicar. Invariavelmente, ficamos “cegos” diante de erros ínfimos.
  13. 13. Cícero Nogueira ciceronetwork@hotmail.com Artigos sobre Comunicação_Empresarial

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