From James to Justin:                    How social media has created                          the iCelebrity             ...
“When Ellen DeGeneres saw 8-year-old               Sophia Grace and her 5-year-old cousin               Rosie perform, she...
Image Credit: WhiteKnight {weheartit}, nadidexter {weheartit}Wednesday, 29 February, 12
Rebecca Black’s “rise” to “success”    Image Credit: Kaja Krαth ♔{weheartit}, ▲bekk.cecilia▲ {weheartit}, All2Need.com {we...
“It’s a huge help if a girl already has a                                                              platform and follow...
“Social media brings a personality to models. That’s how          consumers today decide what to buy.”                -Kat...
“It is not only celebrities who are forced to                                                                             ...
“The endorsements range from subtle to          blatant; and the celebrity pairings, from          sensible to downright o...
“Will consumers believe that their       favorite rapper drives a minivan?”                                            -Ch...
“Twilebrities are people—“tweeple,”          in twitspeak—who spend their days          typing 140-character messages into...
“Doors were closed to us before,”            “Now the tools for success have been democratized. It’s just me and whoever w...
“Like a lot of twilebrities, Michaels uses her significant              influence to push her followers toward those she    ...
“We have direct                                                                 access to the                             ...
Image Credit: Defence Images {flickr}Wednesday, 29 February, 12
Image Credit: Cicely1127 {flickr}, web screenshotsWednesday, 29 February, 12
The Good...                                   ... and The Bad    Image Credit: Nevel Amadeus Papperman {weheartit}, Web sc...
“(Online) Participation has been further democratised                   and it is having interesting effects.”            ...
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How Social Media as created the iCelebrity

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I gave this presentation on Wednesday, February 29th, 2012 for my fourth year film seminar class. The presentation covers how social media has created the iCelebrity, specifically how YouTube fame and Twitter can create a digital platform that can launch you to red carpet fame.

Prepared by: Cicely Johnston
( @cicelyjohnston )

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How Social Media as created the iCelebrity

  1. 1. From James to Justin: How social media has created the iCelebrity Cicely Johnston Image Credit:VasHappenin♥ {weheartit}, Eetu {weheartit}Wednesday, 29 February, 12
  2. 2. “When Ellen DeGeneres saw 8-year-old Sophia Grace and her 5-year-old cousin Rosie perform, she wanted them on the show right away” -TheEllenShow YouTube Channel Image Credit:YouTube screenshot, Emily Bernard {weheartit}Wednesday, 29 February, 12
  3. 3. Image Credit: WhiteKnight {weheartit}, nadidexter {weheartit}Wednesday, 29 February, 12
  4. 4. Rebecca Black’s “rise” to “success” Image Credit: Kaja Krαth ♔{weheartit}, ▲bekk.cecilia▲ {weheartit}, All2Need.com {weheartit}, Natalia Azcoaga {weheartit}Wednesday, 29 February, 12
  5. 5. “It’s a huge help if a girl already has a platform and followers, and Kate Upton is a great example of that.” -Trey Laird, the creative director of Laird & Partners Image Credit: ana aguiar {weheartit},YouTube screenshotWednesday, 29 February, 12
  6. 6. “Social media brings a personality to models. That’s how consumers today decide what to buy.” -Kate Upton Image Credit: Hanna {weheartit}Wednesday, 29 February, 12
  7. 7. “It is not only celebrities who are forced to look to a team to produce real-time commentary on daily activities; ... President Obama, has a social-networking team to keep his Twitter feed tweeting.” -New York Times, ‘When Stars Twitter, a Ghost May Be Lurking’ “Like any businesswoman, I think about long-term business plans, social media, brand strategy and how best to connect with my fans.” -Lauren Conrad, ‘Meet Lauren Conrad, Inc.’ Image Credit: fearknot {weheartit}, ♔ MatildaOfSweden ♥ {weheartit}Wednesday, 29 February, 12
  8. 8. “The endorsements range from subtle to blatant; and the celebrity pairings, from sensible to downright odd.” -Christina Rexrode,‘Celebs make tweet bucks as shills for stuff on Twitter’ Image Credit: gem fountain {flickr}Wednesday, 29 February, 12
  9. 9. “Will consumers believe that their favorite rapper drives a minivan?” -Christina Rexrode, in reference to Rapper Snoop Dogg giving praise on Twitter to the Toyota Sienna minivan. Image Credit: jamalicious {weheartit}Wednesday, 29 February, 12
  10. 10. “Twilebrities are people—“tweeple,” in twitspeak—who spend their days typing 140-character messages into a digital rumpus room of about 55 million monthly users.” -Vanessa Grigoriadis, ‘America’s Tweethearts’ Image Credit: Kamilly Q. {weheartit}, Sina- That’s me (: {weheartit}Wednesday, 29 February, 12
  11. 11. “Doors were closed to us before,” “Now the tools for success have been democratized. It’s just me and whoever wants to talk to me, wherever they are in the world.” -Felicia Day, an American Tweetheart with 1.6 million followers Image Credit:Vernon Dali {flickr}Wednesday, 29 February, 12
  12. 12. “Like a lot of twilebrities, Michaels uses her significant influence to push her followers toward those she deems cool enough, and looks down on those who don’t follow the rules.” -Vanessa Grigoriadis, ‘America’s Tweethearts’ Image Credit: Cantabilesloves {weheartit}, Elizabeth B. Closmore {weheartit}Wednesday, 29 February, 12
  13. 13. “We have direct access to the objects of our adoration, we simply “Like” their Facebook page, or “Follow” their tweets” -Caryn Gootkin, ‘Celebrity culture makes vultures out of all of us’ Image Credit: Jemma Louise {weheartit}, iPhone screenshotsWednesday, 29 February, 12
  14. 14. Image Credit: Defence Images {flickr}Wednesday, 29 February, 12
  15. 15. Image Credit: Cicely1127 {flickr}, web screenshotsWednesday, 29 February, 12
  16. 16. The Good... ... and The Bad Image Credit: Nevel Amadeus Papperman {weheartit}, Web screenshotWednesday, 29 February, 12
  17. 17. “(Online) Participation has been further democratised and it is having interesting effects.” -Haydyn Shaughnessy ‘When Social Media Met Celebrity (And Fell in Love, Authentically)’ Image Credit: Nicholas Smit {flickr}Wednesday, 29 February, 12

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