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Mobilising Media: Dublin Web Summit Presentation

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A look at the trends, issues and best practices around mobile marketing

Published in: Marketing
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Mobilising Media: Dublin Web Summit Presentation

  1. 1. MOBILISING M E D I A CIARÁN NORRIS HEAD OF DIGITAL M I N D S H A R E
  2. 2. The New Content Model 2008 2
  3. 3. Dennis Ritchie 1941 - 2011
  4. 4. Introduction Trends Integration Case Studies
  5. 5. Introduction
  6. 6. The future is already here, it's just not very evenly distributed. William Gibson, 1993
  7. 7. Trends
  8. 8. Image by Any McNeill on flickr
  9. 9. 100 million smartphones shipped Q4 2010 Image by *Micky on flickr Source: IDC Feb 2011
  10. 10. 10 million smartphones shipped Q4 2010 Image by *Micky on flickr Source: IDC Feb 2011
  11. 11. 63 million iPads sales, 2011 Image by Robert Scoble on flickr Source: Gartner Sept 2011
  12. 12. 6% 117k Irish population own iPads Swedish population own iPads Image Robert Scoble on flickr Image byby Kathryb Rotondo on flickr Source: SIFO/TU, March2011 Source: Puca Oct 2011
  13. 13. 19% global market share Image by *Micky on flickr
  14. 14. 19% global market share Image by *Micky on flickr Source: Canalys Aug 2011
  15. 15. 51% social, gaming or gambling Source: Mindshare/Sponge It Mobile Research, Nov 2010
  16. 16. Ask an expert Source: Mindshare/Sponge It Mobile Research, Nov 2010
  17. 17. Ask an expert Source: Mindshare/Sponge It Mobile Research, Nov 2010
  18. 18. 98% He’s Right 71% % 98 use iPad at home (mainly in the evening) use at home use between 7-9pm Image by Klearchos Kapoutsis on flickr
  19. 19. 86% TV & mobile web Image by Angelrravelor on flickr Source: Microsoft Advertising Meet The Screens 2011
  20. 20. Integration
  21. 21. Consumer Journey
  22. 22. Case Studies
  23. 23. KEY USES FOR MOBILE & TABLETS
  24. 24. LINK TO THE REAL WORLD
  25. 25. PROVIDE UTILITY
  26. 26. PROVIDE ENTERTAINMENT
  27. 27. Conclusion Mobile First Not Just Apple, Not Just Apps Connect, Inform, Entertain

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