Search Engine Optimisation Waterford

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Search Engine Optimisation Waterford

  1. 1. SEO
 Search
Engine
Op:misa:on
 Cian
Murphy
|
Rise
Social
Media
www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  2. 2. Content
 SEO
Defini:on

 Link
Buidling
 Why
SEO
MaDers?
 Short
Case
Study

 Organic
VS
Paid
 Analy:cs

 SEO
Process
 Website
Checklist
for
SEO
 Keyword
Research
 Don’t’
Forget
Social
Media
 On
Page
Op:misa:on

 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  3. 3. Defini:on
of
SEO…
 • Search
Engine
Op:misa:on
(SEO)
is
the
process
of
improving
the
volume
quality
 
 of
traffic
to
a
web
site
from
search
engines
via
“natural”
(organic
or
algorithmic)
 search
results.
(Wikipedia)
 • Search
Engine
Op:misa:on
(SEO)
is
the
art
and
science
of
op:mising
websites
 
 such
that
it
can
rank
higher
on
search
engines
for
selected
keywords
or
phrases.
 • SEO
makes
web
pages
more
aDrac:ve
to
search
engine
robots/spiders
to
assist
 
 them
rank
pages
of
most
importance
and
relevance
to
a
users
query.

 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  4. 4. Why
SEO
MaDers?
 • Improves
chances
of
your
company
being
found
online
 
 • Search
Engine
Visibility
increases
your
credibility
and
brand
awareness
 
 • SEO
puts
your
company
in
front
of
people
searching
for
your
products
/
services
 
 • Increased
“targeted”
site
traffic
which
leads
to
more
sales
and
enquiries.
 
 • Strong
Return
on
investment
 
 • You
are
there
through
relevance
and
are
not
paying
for
visitors.

 
 • It’s
permanent
(posi:on
varies),
it’s
not
short
term
one
off
adverts.

 
 • Track
able
results.




 
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  5. 5. Organic
Lis:ngs
VS
Paid
Lis:ngs
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  6. 6. Organic
Lis:ngs
VS
Paid
Lis:ngs
 • Organic
lis:ngs
get
70%
of
clicks
VS
Paid
lis:ngs
get
30%
‐
Less
Traffic
 
 • Natural
lis:ngs
are
free
VS
sponsored
lis:ngs
pay
per
click
(varies)
–
High
Cost
 
 • Relevance
VS
Assumed
Relevance
–
PPC
Adverts
can
oeen
be
misleading

 
 • Constant
VS
Budget
Dependant
–
If
your
budget
runs
out
so
does
your
advert
 
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  7. 7. SEO
(Search
Engine
Op:misa:on
Process)
 Search
Engines
have
recently
admiDed
that
Social
Media
links
impact
SEO.
So
 a
social
media
strategy
needs
to
be
implemented
into
your
SEO
Campaigns.


 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  8. 8. Keyword
Research
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  9. 9. On
Page
SEO
 [URL]
Risesocialmedia.com
 [PAGE
TITLE]
Social
Media
Marke:ng
 [META
DESCRIPTION]
Social
Media
Marke:ng
Agency
with
offices
in
 Waterford
and
Dublin.
Our
goal
is
to
bring
traffic
to
your
company
 website.
 [META
KEYWORDS]
social
media,
social
media
marke:ng,
social
media
 marke:ng
company,
social
media
marke:ng
agency
 [H1]
Social
Media
Marke:ng
Agency
located
in
Ireland
[H1]
 [BODY
COPY]
3%
‐
7%
Keyword
Rich
Content
 [H2]
Why
do
you
need
Social
Media
Marke:ng
[H2]
 [BODY
COPY]
3%
‐
7%
Keyword
Rich
Content
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  10. 10. On
Page
SEO
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  11. 11. Link
Building
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  12. 12. Link
Building
Case
Study
 Party
Planners
|
Party
Planners
London
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  13. 13. Link
Building
 • Requests
 
 • Directories
 
 • Forums
 
 • Blogs
 
 • Link
bai:ng

 
 • Social
Media

 
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  14. 14. Analy:cs
&
Tracking
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  15. 15. Your
Website
Checklist!

 What
You
Want!

 What
You
Don’t
Want
 •  itemap
XML
 S • Hidden
Text

 
 • Robot
Txt

 
 • Doorway
Pages
 
 • Meta
–
Titles
 
 • Keyword
Stuffing
 
 • Alt
Images
 
 • Linkfarm
Links

 
 • Keyword
Rich
Content
 
 • External
Links

 
 • Good
Naviga:on

 
 • Flash
Content
 
 • Social
Media

 
 • Using
Images
as
Headers
 
 • Inbound
Quality
Links


 
 • Same
Titles
on
Each
Page
 
 • Canonical
Issue
Resolved
 
 • Google
Analy:cs
/
Similar
 
 • Webmaster
Submission


 
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  16. 16. Don’t
Forget
Social
Media
 • Social
Media
Is
going
to
be
key
for
future
SEO
due
to
the
new
algorithm
 
 of
“social
search”.
This
is
where
companies
can
target
their
audience
 depending
on
social
aDributes
–
Age,
Gender,
Hobbies,
Geoloca:on
etc
 • Build
communi:es
around
your
brand
‐
Facebook

 
 • Promote
your
site
‐
TwiDer
 
 • Develop
industry
news
through
your
blog
(extremely
valuable
for
SEO
 
 and
traffic)




 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’

  17. 17. Thank
You
For
Listening!

 The
presenta:on
will
be
available
upon
request.

 E‐mail
info@risesocialmedia.com
 Pop
Over
to
the
“Rise”
Stand
to
for
a
Chat.
 Like
Us
@
Facebook.com/risesocialmedia
 Follow
Us
on
TwiDer.com/risesocialmedia
 Connect
with
Us
@
Linkedin.com/companies/rise‐social‐media
 “ENGAGE
SOCIAL
MEDIA
OR
SOCIAL
MEDIA
WILL
ENGAGE
YOU”
 www.RiseSocialMedia.com



















 



info@risesocialmedia.com


























‘
Search
Engine
Op:misa:on’


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