The Web is Your Church's New Front Door

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The Web is Your Church's New Front Door

  1. 1. The Web is Your Church’s New Front Door
  2. 2. JUST HAVING A WEBSITEISN’T ENOUGH
  3. 3. Just Having A Website Isn’t Enough • How does this fit into your communications strategy?
  4. 4. Just Having A Website Isn’t Enough • How does this fit into your communications strategy? • What it the mission of this website?
  5. 5. Just Having A Website Isn’t Enough • How does this fit into your communications strategy? • What it the mission of this website? • How can we measure if this is a success?
  6. 6. Just Having A Website Isn’t Enough • How does this fit into your communications strategy? • What it the mission of this website? • How can we measure if this is a success? • Who is going to be in charge? (Avoid the Lone Ranger syndrome but don’t die by committee.)
  7. 7. Just Having A Website Isn’t Enough • How does this fit into your communications strategy? • What it the mission of this website? • How can we measure if this is a success? • Who is going to be in charge? (Avoid the Lone Ranger syndrome but don’t die by committee.) • What challenges are we going to face?
  8. 8. COMMIT THERESOURCES
  9. 9. Commit the Resources • “If you’re not committing resources to it that means you don’t really want it.” - Scott McClellan • WordPress is free • Cloversites (cloversites.com) • Church Plant Media (churchplantmedia.com) • Church Media Group (churchmedia.cc) • Monk Development (monkdevelopment.com) • Collision Media (collisionmedia.tv)
  10. 10. Commit the Resources • “If you’re not committing resources to it that means you don’t really want it.” - Scott McClellan • WordPress is free • Cloversites (cloversites.com) • Church Plant Media (churchplantmedia.com) • Church Media Group (churchmedia.cc) • Monk Development (monkdevelopment.com) • Collision Media (collisionmedia.tv)
  11. 11. Commit the Resources • Ditch the yellow page or newspaper ad. • Are there other non-effective things you can get rid of to fund the website?
  12. 12. Commit the Resources • Ditch the yellow page or newspaper ad. • Are there other non-effective things you can get rid of to fund the website? • Are you giving the people resources, too? • Authority, tools, freedom, etc.
  13. 13. AVOIDCONTENTOVERLOAD
  14. 14. Avoid Content Overload • The time you have someones initial attention when they come to your site: 43 seconds
  15. 15. Avoid Content Overload • The time you have someones initial attention when they come to your site: 43 seconds
  16. 16. Avoid Content Overload • People won’t sift through lots of text • Keep the front page simple
  17. 17. Avoid Content Overload • People won’t sift through lots of text • Keep the front page simple • Organize your content with the end user in mind. • What is a visitor looking for? • What is a member wanting to do?
  18. 18. HELP VISITORSKNOW YOU
  19. 19. Help Visitors Know You
  20. 20. Help Visitors Know You • 27% currently in a church less than a year found it online.
  21. 21. Help Visitors Know You • This is your first impression. • Give them a feel for who you are. • Answer the questions they might have.
  22. 22. Help Visitors Know You • This is your first impression. • Give them a feel for who you are. • Answer the questions they might have. • Make the basic information easy to find.
  23. 23. KEEP MEMBERSCONNECTED
  24. 24. Keep Members Connected • What do your members and regular attenders want from the website?
  25. 25. Keep Members Connected • What do your members and regular attenders want from the website? • Don’t be afraid to take a poll of your congregation.
  26. 26. Keep Members Connected • What do your members and regular attenders want from the website? • Don’t be afraid to take a poll of your congregation. • How does that mesh with your ministry goals?
  27. 27. Keep Members Connected • How are you making it easier for your members to share your church with their friends? • Are you integrating Facebook, YouTube, etc.?
  28. 28. GOODCONTENT WINS
  29. 29. Good Content Wins • Keep information up to date. • You’re more relevant to visitors. • Members will use the website more. • Consider decentralized updating with review. • Don’t let one ministry dominate the site • Find a rhythm for updating. • Doing nothing leaves a vacuum for the rest of the internet to fill.
  30. 30. Good Content Wins • Keep information up to date. • You’re more relevant to visitors. • Members will use the website more • Consider decentralized updating with review. • Don’t let one ministry dominate the site • Find a rhythm for updating. • Doing nothing leaves a vacuum for the rest of the internet to fill.
  31. 31. Good Content Wins • Keep information up to date. • You’re more relevant to visitors. • Members will use the website more • Consider decentralized updating with review. • Don’t let one ministry dominate the site. • Find a rhythm for updating. • Doing nothing leaves a vacuum for the rest of the internet to fill.
  32. 32. Good Content Wins • Keep information up to date. • You’re more relevant to visitors. • Members will use the website more • Consider decentralized updating with review. • Don’t let one ministry dominate the site. • Find a rhythm for updating. • Doing nothing leaves a vacuum for the rest of the internet to fill.
  33. 33. Good Content Wins • Keep information up to date. • You’re more relevant to visitors. • Members will use the website more • Consider decentralized updating with review. • Don’t let one ministry dominate the site • Find a rhythm for updating. • Doing nothing leaves a vacuum for the rest of the internet to fill.
  34. 34. TELLSTORIES
  35. 35. Tell Stories • Stories are more compelling than a list of facts. • They give skin to the real impact and change your church is having. • Why? People trust word of mouth more than an organization.
  36. 36. DON’TFAKE IT
  37. 37. Don’t Fake It • You can’t fake who you are. • Your brand is the user experience when they interact with you.
  38. 38. Don’t Fake It • You can’t fake who you are. • Your brand is the user experience when they interact with you. • Know the voice of your church.
  39. 39. Don’t Fake It • You can’t fake who you are. • Your brand is the user experience when they interact with you. • Know the voice of your church. • Understand what your church looks like.
  40. 40. Don’t Fake It • You can’t fake who you are. • Your brand is the user experience when they interact with you. • Know the voice of your church. • Understand what your church looks like. • Can you deliver what you promise?
  41. 41. DESIGNMATTERS
  42. 42. Design Matters • You are not competing with the church down the street, you’re up against Apple.
  43. 43. Design Matters • You are not competing with the church down the street, you’re up against Apple. • Know the current trends in design. • www.ministrycss.com
  44. 44. Design Matters • You are not competing with the church down the street, you’re up against Apple. • Know the current trends in design. • www.ministrycss.com • Understand what your church looks like.
  45. 45. Design Matters • You are not competing with the church down the street, you’re up against Apple. • Know the current trends in design. • www.ministrycss.com • Understand what your church looks like. • Design for the end user and not for yourself.
  46. 46. MOBILE HAS GROWINGIMPORTANCE
  47. 47. Mobile Has Growing Importance • What does your site look like on an iPhone or Android phone? • Flash? • Do your videos play?
  48. 48. Mobile Has Growing Importance • What does your site look like on an iPhone or Android phone? • Flash? • Do your videos play? • Do you need a separate mobile site? • If so, ask what are the most important features for someone who’s using a smartphone to connect with us.
  49. 49. SEO ISCONFUSING
  50. 50. SEO Is Confusing • There is no magic formula • DIY Tips: • Have content worth linking to • Don’t duplicate content word for word • Use keywords you’re known for • In written text, titles, urls, categories • What about online yellow page ads, Yelp, Facebook? • Get on Google Places, Mapquest
  51. 51. SEO Is Confusing • There is no magic formula • DIY Tips: • Have content worth linking to • Don’t duplicate content word for word • Use keywords you’re known for • In written text, titles, urls, categories • What about online yellow page ads, Yelp, Facebook? • Get on Google Places, Mapquest
  52. 52. SEO Is Confusing • There is no magic formula • DIY Tips: • Have content worth linking to • Don’t duplicate content word for word • Use keywords you’re known for • In written text, titles, urls, categories • What about online yellow page ads, Yelp, Facebook? • Get on Google Places, Mapquest
  53. 53. SEO Is Confusing • There is no magic formula • DIY Tips: • Have content worth linking to • Don’t duplicate content word for word • Use keywords you’re known for • In written text, titles, urls, categories • What about online yellow page ads, Yelp, Facebook? • Get on Google Places, Mapquest
  54. 54. SEO Is Confusing • There is no magic formula • DIY Tips: • Have content worth linking to • Don’t duplicate content word for word • Use keywords you’re known for • In written text, titles, urls, categories • What about online yellow page ads, Yelp, Facebook? • Get on Google Places, Mapquest

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