Billion-Dollar
        Lessons

    Learning From Others’
          Failures—
So They Won’t Happen To You


           Chu...
© 2008 Chunka Mui | http://www.chunkamui.com
© 2008 Chunka Mui | http://www.chunkamui.com
Outline


1. Three Insights
2. One Recommendation
3. Personal Implications




© 2008 Chunka Mui | BillionDollarLessons.com
Insight 1




                                    Strategy Matters




© 2008 Chunka Mui | BillionDollarLessons.com
Flawed
                                               Strategies




                                                46%  ...
Insight 2



      Seven Failure Patterns,
  with Predictable Warning Signs



© 2008 Chunka Mui | BillionDollarLessons.com
Seven Failure Patterns


    1. Illusions of Synergy
    2. Faulty Financial Engineering
    3. Deflated Rollups
    4. Sta...
Insight 3



  Why do bad strategies happen
   to smart people and good
          companies?



© 2008 Chunka Mui | Billio...
© The New Yorker Collection 1979 Henry Martin from cartoonbank.com. All Rights Reserved.
Outline


1. Three Insights
2. One Recommendation
3. Personal Implications




© 2008 Chunka Mui | BillionDollarLessons.com
One Recommendation




                                Agree to Disagree




© 2008 Chunka Mui | BillionDollarLessons.com
Decisions of the kind the executive has to
    make ... are made well only if based on
     conflicting views, the dialogue...
Three Models




Alfred P. Sloan                                 Ancient Persians   Catholic Church




© 2008 Chunka Mui ...
Independent Devil’s Advocate Review



                                               Strategy Development



            ...
Devil’s Advocate Principles



•      Transparent throughout the organization, even
       to the Board of Directors

•   ...
Outline


1. Three Insights
2. One Recommendation
3. Personal Implications




© 2008 Chunka Mui | BillionDollarLessons.com
What does this mean for you?

    •        Investors

    •        Board of Directors

    •        CEO

    •        Func...
Biography
                                          Chunka Mui’s perspectives have been shaped by
                        ...
Upcoming SlideShare
Loading in …5
×

Billion-Dollar Lessons

2,122 views

Published on

Recent overview of "Billion Dollar Lessons" plus a description of our process for Independent Devil's Advocate Reviews.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,122
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
41
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Billion-Dollar Lessons

  1. 1. Billion-Dollar Lessons Learning From Others’ Failures— So They Won’t Happen To You Chunka Mui chunka@billiondollarlessons.com BillionDollarLessons.com
  2. 2. © 2008 Chunka Mui | http://www.chunkamui.com
  3. 3. © 2008 Chunka Mui | http://www.chunkamui.com
  4. 4. Outline 1. Three Insights 2. One Recommendation 3. Personal Implications © 2008 Chunka Mui | BillionDollarLessons.com
  5. 5. Insight 1 Strategy Matters © 2008 Chunka Mui | BillionDollarLessons.com
  6. 6. Flawed Strategies 46% 54% Inept Execution or Exogenous Factors © 2008 Chunka Mui | BillionDollarLessons.com
  7. 7. Insight 2 Seven Failure Patterns, with Predictable Warning Signs © 2008 Chunka Mui | BillionDollarLessons.com
  8. 8. Seven Failure Patterns 1. Illusions of Synergy 2. Faulty Financial Engineering 3. Deflated Rollups 4. Staying the (Misguided) Course 5. Misjudged Adjacencies 6. Fumbling Technology 7. Consolidation Blues © 2008 Chunka Mui | BillionDollarLessons.com
  9. 9. Insight 3 Why do bad strategies happen to smart people and good companies? © 2008 Chunka Mui | BillionDollarLessons.com
  10. 10. © The New Yorker Collection 1979 Henry Martin from cartoonbank.com. All Rights Reserved.
  11. 11. Outline 1. Three Insights 2. One Recommendation 3. Personal Implications © 2008 Chunka Mui | BillionDollarLessons.com
  12. 12. One Recommendation Agree to Disagree © 2008 Chunka Mui | BillionDollarLessons.com
  13. 13. Decisions of the kind the executive has to make ... are made well only if based on conflicting views, the dialogue between different points of view, the choice between different judgments. – Peter Drucker © 2008 Chunka Mui | BillionDollarLessons.com
  14. 14. Three Models Alfred P. Sloan Ancient Persians Catholic Church © 2008 Chunka Mui | BillionDollarLessons.com
  15. 15. Independent Devil’s Advocate Review Strategy Development 3. Last Chance Review of Full Strategy 2. Examine Key Design Questions 1. Surface and Test Strategic Assumptions © 2008 Chunka Mui | BillionDollarLessons.com
  16. 16. Devil’s Advocate Principles • Transparent throughout the organization, even to the Board of Directors • Led by a trusted, independent outsider • Offers fresh perspectives • Focuses on facts, not emotion or intuition • Delivers questions, not answers © 2008 Chunka Mui | BillionDollarLessons.com
  17. 17. Outline 1. Three Insights 2. One Recommendation 3. Personal Implications © 2008 Chunka Mui | BillionDollarLessons.com
  18. 18. What does this mean for you? • Investors • Board of Directors • CEO • Functional Executives • Business Unit Leaders • Line Management • Front Lines © 2008 Chunka Mui | BillionDollarLessons.com
  19. 19. Biography Chunka Mui’s perspectives have been shaped by more than 25 years of research, consulting, management and entrepreneurship. He is the co- author, with Paul Carroll, of Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years. A companion article, Seven Ways to Fail Big, appears in the September 2008 issue of the Harvard Business Review. Chunka is also the co-author of the best-selling Unleashing the Killer App: Digital Strategies for Market Dominance (Harvard Business School Press, 1998). The Wall Street Journal recently named the book one of the five best books on business and the Internet. Chunka is an independent business advisor. He is also a fellow with Diamond Management & Technology Consultants, a global consulting firm headquartered in Chicago. He holds a B.S. in electrical engineering and computer science from MIT. More information can be found at billiondollarlessons.com. © 2008 Chunka Mui | BillionDollarLessons.com

×