Describe features, working mechanism, etc. E.g. thunder and lightning come together. Understand the operations, structure. Analyze the functioning of something. Explain – the most common use of theory. E.g. the human behaviour in various situation, less resistance, most pleasurable. Predict the outcome. It comes naturally the explain function. Generate new ideas/designs, etc. This is the function we want here.
E.g. falling from 5 th floor will not die.
Reasoning approach. It does not involve any perceptual elements.
Empirical approach. It involves experiential information.
Hypothesis is usually more specific and may not applicable in a general scenario. Model is a representation of realities which is often used to describe and sometimes predict (simulate) the phenomena, while theory is often employed to explain.
E.g. random access of digital video enables the development of interactivity in digital media. E.g. the market force will emerge the interactive media into mass media where active users will become passive consumers. Formal theory just describes and explains the phenomena and sometimes provides guidance for designers to create media content. Cultural theory may aim to effect social changes, e.g. liberating the users from dominant social control, etc.
Director of Marketing (Surface Computing) Product introduction, demonstration, with commercial partners Target applications: hotel, retailer, entertainment, casino R&D originated from Hardware team. Approachable, convenient, collaborative Without mouse and keyboard interaction, using hand and fingers Direct manipulation Multi-touch (massive) Multi-user (collaborative) Object-recognition Have fun. Not a laboratory prototype, commercially available. Cell phone partner Product features Blend physical and virtual worlds Product and service comparison Eventually leads to purchase and billing Extra values: location information (coverage), content (ring tone) Individual recognition (customized service) Dining restaurant partner Compete for waiter -> replace waiter Order menu Physical glass with tag Advertising information Game for fun Entertaining and easy for dining experience Payment method (split the bill) Photo partner Identification of users Collaborative social experience (browsing) Live demo (wi-fi camera) Additional service (postcard) Reward program partner Resort applications Guide map Restaurant reservation Show ticket booking Trailer preview Optimize experience Music partner (Sheraton) Jukebox application Queue information Transfer to MP3 Collaborative experience Video puzzle Fun Commercial potential Water To understand the working mechanism Education and fun Lobby applications