A Channel Partnership
Welcome to Real Access Pro:
Tuesday Training
200 PM (EDT)
What You Should Be Doing in Your Real Esta...
A Channel Partnership
Agenda
• Learn the exact steps for blogging
• Learn the exact SEO techniques
A Channel Partnership
Blogging
• Two types of blogs
– Video Blogs (aka Vlogs)
– Everything else
A Channel Partnership
Blogging
Step 1
• Determine your target keyword phrase
– Use Google Keyword Tool
– Use Google Trends...
A Channel Partnership
Blogging
Step 1.1
• Using the Keyword Tool
– Link: adwords.google.com
– Sign into gmail or google ac...
A Channel Partnership
Blogging
Step 1.2
• Using the Google Search Engine
– Type in your desired search term
– (Similar sea...
A Channel Partnership
Blogging
Step 2
Once you have determined your search
phrase
• Use action keyword modifiers (best, fa...
A Channel Partnership
Blogging
Step 2
Examples
Best HUD Homes for Sale – Kissimmee FL
– Amber Pointe
Newly Listed Real E...
A Channel Partnership
Blogging
Step 3
• Create a blog post
Every platform is different – but find inside
your website some...
A Channel Partnership
Blogging
Step 4
Use your headline as your first sentence
It must be exact
It must be bold
HTML Code
...
A Channel Partnership
Blogging
Step 5
• Create compelling content
– It must be over 200 words
– It must be able to be read...
A Channel Partnership
Blogging
Step 6
• Take your keyword search term (your
title) and sprinkle it around your content
so ...
A Channel Partnership
Blogging
Step 6.1
• Other factors to consider (WordPress,
templated sites provided by your
brokerage...
A Channel Partnership
Blogging
Step 6.2
• Syntax
– Heading Tags
• <h1>Homes for Sale Orlando FL – Amber Pointe</h1>
• <h2>...
A Channel Partnership
Blogging
Step 7
• Take any alternate (supporting) keyword
search phrases that support your content
•...
A Channel Partnership
Blogging
Step 7.1
• Examples
• Primary Keyword – HUD Home for Sale –
Kissimmee FL – Amber Pointe
• A...
A Channel Partnership
Blogging
Step 8
• Images
– Add images
– 2/3 for every 400 or so words
– Tag the images with your pri...
A Channel Partnership
Blogging
Step 8
A Channel Partnership
Blogging
Step 9
LINKS
A Channel Partnership
Blogging
Step 9
• Links are the number one failure of all
web content out there
• Do it wrong, get p...
A Channel Partnership
Not
these
links
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• 2 – 5 links for every article or content piece
• The first ...
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Links should be diverse
• Links should be relevant
• Anchor...
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Links should be diverse
– Get links to your content from di...
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Links should be relevant
– If your content is about “Things...
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Anchor Text should be diverse
– Your URL
(http://www.thisor...
A Channel Partnership
Blogging
Step 9
Examples
<link>Homes for Sale Orlando</link>
<link>Kissimmee Real Estate for Sale</l...
A Channel Partnership
Blogging
Step 5
Syntax
<a href=“http://yourdomain.com/whereever”>
your words here will be the link</...
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Referring links
– All IP address have this configuration
– ...
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Location
– Where the landing point is for your link
– Your ...
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Location
– Hint
– Make your landing page a landing page
• I...
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Location
<a href=“http://thisorlandohomeforsale.com/amberpo...
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• New Rules on Follow and No Follow
• Of every 10 links, make...
A Channel Partnership
Blogging
Step 9
Web Content Links Rule
• Death (of a link)
– On a regular basis, audit your content ...
A Channel Partnership
Blogging
Results
Google Screenshot at
07:58 (EDT) 8/22/13
Term: HUD HOMES
FOR SALE –
KISSIMMEE FL –
...
A Channel Partnership
Blogging
Video (Virtual Tour)
Google Screenshot at
08:59 (EDT) 8/22/13
Term: HUD HOMES
FOR SALE –
KI...
A Channel Partnership
Blogging
Results
Google Screenshot at
08:59 (EDT) 8/22/13
Term: HUD HOMES
FOR SALE –
KISSIMMEE FL –
...
A Channel Partnership
Blogging
Step 10
Lather
Rinse
Repeat
Keep writing content at
a minimum once a
week
Ideal is daily
Wi...
A Channel Partnership
Blogging
Step 5
Lather
Rinse
Repeat
1. Post a link on social media sites (day 1)
2. Post to video si...
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How to Blog for Page 1 Rankings for Real Estate

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This is part two of a two part class taught at Real Access Pro.

In this presentation, i list the exact steps to create a listing and get it to page on in a blog.

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  • How to Blog for Page 1 Rankings for Real Estate

    1. 1. A Channel Partnership Welcome to Real Access Pro: Tuesday Training 200 PM (EDT) What You Should Be Doing in Your Real Estate Business and Why Click Here to View the Training (Recorded earlier today)
    2. 2. A Channel Partnership Agenda • Learn the exact steps for blogging • Learn the exact SEO techniques
    3. 3. A Channel Partnership Blogging • Two types of blogs – Video Blogs (aka Vlogs) – Everything else
    4. 4. A Channel Partnership Blogging Step 1 • Determine your target keyword phrase – Use Google Keyword Tool – Use Google Trends – Use Google Search Engine (Insert Images)
    5. 5. A Channel Partnership Blogging Step 1.1 • Using the Keyword Tool – Link: adwords.google.com – Sign into gmail or google account – Insert your desired term – Look for the following • A large monthly local search volume • Competition: Low or Medium
    6. 6. A Channel Partnership Blogging Step 1.2 • Using the Google Search Engine – Type in your desired search term – (Similar search terms and phrases will appear)
    7. 7. A Channel Partnership Blogging Step 2 Once you have determined your search phrase • Use action keyword modifiers (best, fast, etc) • Use geo-centric terms • Use niche keywords
    8. 8. A Channel Partnership Blogging Step 2 Examples Best HUD Homes for Sale – Kissimmee FL – Amber Pointe Newly Listed Real Estate for Sale – Kissimmee FL – Amber Pointe Empty Townhome for Sale – Orlando FL – Amber Pointe
    9. 9. A Channel Partnership Blogging Step 3 • Create a blog post Every platform is different – but find inside your website something that says or references “create a new post”
    10. 10. A Channel Partnership Blogging Step 4 Use your headline as your first sentence It must be exact It must be bold HTML Code (<b></b>) (<strong></strong>
    11. 11. A Channel Partnership Blogging Step 5 • Create compelling content – It must be over 200 words – It must be able to be read at a 7th grade level – It must be original • Use same content as long as you change 40% or greater of the words • Aka “spinning content”
    12. 12. A Channel Partnership Blogging Step 6 • Take your keyword search term (your title) and sprinkle it around your content so that it accounts for 2 – 5% of your content • Keyword density • Make it bold type
    13. 13. A Channel Partnership Blogging Step 6.1 • Other factors to consider (WordPress, templated sites provided by your brokerage) – H1, H2, H3 tags should be your primary and alternate search phrases and MUST include a geo-centric term
    14. 14. A Channel Partnership Blogging Step 6.2 • Syntax – Heading Tags • <h1>Homes for Sale Orlando FL – Amber Pointe</h1> • <h2>Orlando Florida Real Estate – Amber Pointe</h2> • <h3>Luxury Shorts Sales 34744</h3> – Use heading then create a new line (for paragraph) for reading ease
    15. 15. A Channel Partnership Blogging Step 7 • Take any alternate (supporting) keyword search phrases that support your content • Make it italics or underline type – (<i></i>) – (<emphasis></emphasis> or <em></em>) – (<u></u>)
    16. 16. A Channel Partnership Blogging Step 7.1 • Examples • Primary Keyword – HUD Home for Sale – Kissimmee FL – Amber Pointe • Alternate Keyword – Amber Pointe Townhomes for Sale – Kissimmee FL
    17. 17. A Channel Partnership Blogging Step 8 • Images – Add images – 2/3 for every 400 or so words – Tag the images with your primary or alternate keyword search phrase • Counts towards keyword density
    18. 18. A Channel Partnership Blogging Step 8
    19. 19. A Channel Partnership Blogging Step 9 LINKS
    20. 20. A Channel Partnership Blogging Step 9 • Links are the number one failure of all web content out there • Do it wrong, get penalized by Google – No rankings at all – Taken out of the search engines all together – Accounts shut down
    21. 21. A Channel Partnership Not these links
    22. 22. A Channel Partnership Blogging Step 9 Web Content Links Rule • 2 – 5 links for every article or content piece • The first link gets the majority of the juice – It best go somewhere that benefits you – (Referral Partners: somewhere that benefits them)
    23. 23. A Channel Partnership Blogging Step 9 Web Content Links Rule • Links should be diverse • Links should be relevant • Anchor Text should be diverse • Referring links • Location • Death
    24. 24. A Channel Partnership Blogging Step 9 Web Content Links Rule • Links should be diverse – Get links to your content from different places – Social Media – Web 2.0 sites – Video (HUGE) – RSS feeds – PDF Sharing sites (slideshare.net which is a part of LinkedIn) – Press Releases
    25. 25. A Channel Partnership Blogging Step 9 Web Content Links Rule • Links should be relevant – If your content is about “Things to do in Kissimmee FL” then linking to the Kissimmee Tourism Bureau is ok – Linking to the Kentucky Tourism Board is NOT ok
    26. 26. A Channel Partnership Blogging Step 9 Web Content Links Rule • Anchor Text should be diverse – Your URL (http://www.thisorlandohomeforsale.com) – Your Brand as the anchor link – Your desired search phrase(s) – Random
    27. 27. A Channel Partnership Blogging Step 9 Examples <link>Homes for Sale Orlando</link> <link>Kissimmee Real Estate for Sale</link> <link>Amber Pointe Townhomes</link> <link>Your Brand Words Here</link> <link>your exact web address</link> <link>search more homes</link>
    28. 28. A Channel Partnership Blogging Step 5 Syntax <a href=“http://yourdomain.com/whereever”> your words here will be the link</a>
    29. 29. A Channel Partnership Blogging Step 9 Web Content Links Rule • Referring links – All IP address have this configuration – xx.xxx.xxx.xxx – The third block is know as “C” block – The more links with different C block numbers, the better – Link Diversity comes to play
    30. 30. A Channel Partnership Blogging Step 9 Web Content Links Rule • Location – Where the landing point is for your link – Your web index (root) page (OK) – Your web page on a website (better)
    31. 31. A Channel Partnership Blogging Step 9 Web Content Links Rule • Location – Hint – Make your landing page a landing page • Include a form to capture information • Insert a video (even if a slideshow) • Include 4 bullet points and a headline • (Go to an MLS search page with a capture form)
    32. 32. A Channel Partnership Blogging Step 9 Web Content Links Rule • Location <a href=“http://thisorlandohomeforsale.com/amberpointe/”> Kissimmee Homes for Sale – Amber Pointe </a>
    33. 33. A Channel Partnership Blogging Step 9 Web Content Links Rule • New Rules on Follow and No Follow • Of every 10 links, make 1 – 4 “no follow” <a href=“http://thisorlandohomeforsale.com/amberpointe/” rel=“nofollow”> Kissimmee Homes for Sale – Amber Pointe </a>
    34. 34. A Channel Partnership Blogging Step 9 Web Content Links Rule • Death (of a link) – On a regular basis, audit your content for links that go no where (a page has been renamed, removed, etc) – Remove or repair
    35. 35. A Channel Partnership Blogging Results Google Screenshot at 07:58 (EDT) 8/22/13 Term: HUD HOMES FOR SALE – KISSIMMEE FL – AMBER POINT Total Results: 56,300 My spots: 1 and 2
    36. 36. A Channel Partnership Blogging Video (Virtual Tour) Google Screenshot at 08:59 (EDT) 8/22/13 Term: HUD HOMES FOR SALE – KISSIMMEE FL – AMBER POINT Total Results: 56,300
    37. 37. A Channel Partnership Blogging Results Google Screenshot at 08:59 (EDT) 8/22/13 Term: HUD HOMES FOR SALE – KISSIMMEE FL – AMBER POINT Total Results: 56,300 Video still processing (check back)
    38. 38. A Channel Partnership Blogging Step 10 Lather Rinse Repeat Keep writing content at a minimum once a week Ideal is daily With most websites, you can write a bunch of content then schedule it to post automatically
    39. 39. A Channel Partnership Blogging Step 5 Lather Rinse Repeat 1. Post a link on social media sites (day 1) 2. Post to video sites (day 3) 3. Post to web 2.0 sites (day 5) 4. Create interchangeable links between your content to link to above sites

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