1.
you’re doing it right!
platform strategies in action
Chuck Freedman @chuckstar
director of platform strategy, Mashery
Thursday, February 21, 13

2.
@chuckstar quick bio
led API dev at Y! maps
wrote book on it >>
launched a few more
platforms
our strategy team sets up
API companies for
platform success
Thursday, February 21, 13

3.
strategies in action
what I love to see in an API portal
clear value proposition of APIs
showcasing apps
support hub
interactive documentation
samples, SDKs and materials
Thursday, February 21, 13

4.
tell partner developers
what their apps and users
are getting from your API
Chuck Freedman @chuckstar
director of platform strategy, Mashery
Thursday, February 21, 13

5.
INTRODUCE YOUR API
SUCCESS
WHAT VALUE DOES IT BRING TO THE APP?
COMPANY URL
RUNKEEPER DEVELOPER.RUNKEEPER.COM
Thursday, February 21, 13

6.
GIVE APP IDEAS
SUCCESS
INSPIRE DEVELOPERS
COMPANY URL
RUNKEEPER DEVELOPER.RUNKEEPER.COM
Thursday, February 21, 13

7.
SHOWCASE APPS!
SUCCESS
GREAT INCENTIVE TO PARTNERS
COMPANY URL
YELLOW API YELLOWAPI.COM/GALLERY
Thursday, February 21, 13

8.
support your API as if your
business depended on it
Chuck Freedman @chuckstar
director of platform strategy, Mashery
Thursday, February 21, 13

9.
SUPPORT THE COMMUNITY
SUCCESS
TUTORIALS IGNITE DEVELOPMENT
COMPANY URL
TWILIO TWILIO.COM/HELP
Thursday, February 21, 13

10.
SUPPORT THE COMMUNITY
SUCCESS
KNOWLEDGEBASE ARTICLES
COMPANY URL
SENDGRID SENDGRID.COM
Thursday, February 21, 13

11.
SUPPORT THE COMMUNITY
SUCCESS
UPDATED FAQS, ACTIVE FORUMS
COMPANY URL
MAILCHIMP APIDOCS.MAILCHIMP.COM/API/FAQ/
Thursday, February 21, 13

12.
make the barrier for entry
as invisible as possible
Chuck Freedman @chuckstar
director of platform strategy, Mashery
Thursday, February 21, 13

13.
INTERACTIVE DOCS
SUCCESS
AVOID DATA TRIAL & ERROR
COMPANY URL
KLOUT DEVELOPER.KLOUT.COM
Thursday, February 21, 13

14.
SDKS!
SUCCESS
JUMPSTART CODING
COMPANY URL
FLICKR FLICKR.COM/SERVICES/API/
Thursday, February 21, 13

15.
SAMPLE CODE!
SUCCESS
JUMPSTART CODING
COMPANY URL
ROTTEN TOMATOES DEVELOPER.ROTTENTOMATOES.COM
Thursday, February 21, 13

16.
maintain, market and
support your API like a
product
Chuck Freedman @chuckstar
director of platform strategy, Mashery
Thursday, February 21, 13

17.
thank you #apistrat!
chuckstar.com/blog
twitter: @chuckstar
tomorrow:
@amit at 11:00
@sashNmash at 1:30
Thursday, February 21, 13