@ChuckAikens V9SEO.com
Advanced SEO Case Study
#DSD14
@ChuckAikens V9SEO.com
Let’s Get Started!
@ChuckAikens V9SEO.com
 Technical
 Content
 Links
Wash / Rinse / Repeat
SEO Fundamentals
@ChuckAikens V9SEO.com
http://www.portent.com/onetrick/ Ian Lurie
SEO Can’t Be A One Trick Pony
You ROCK!
Can we talk?
Can...
@ChuckAikens V9SEO.com
Something was still missing…
@ChuckAikens V9SEO.com
Results They Wanted
1. Sell More Lift Tickets
2. Capture Local Market Share
3. Increase Brand Aware...
@ChuckAikens V9SEO.com
Step 1: Discovery & Brainstorming
@ChuckAikens V9SEO.com
Understanding Our Target was Key
@ChuckAikens V9SEO.com
Spark Your Creativity
@ChuckAikens V9SEO.com
Don’t get Cute: Stay Relevant
@ChuckAikens V9SEO.com
We Developed Our Strategy
Visit The Mountain
& Write A Review
Pass Give-Away &
Coupon Codes
@ChuckAikens V9SEO.com
Step 2: Planning & Execution
Blogger Outreach
• BlogDash
• Inkybee
Graphics
• Canva
• Piktochart
• ...
@ChuckAikens V9SEO.com
We Targeted 30 Ski Bloggers
@ChuckAikens V9SEO.com
…And Provided Creative Assets
@ChuckAikens V9SEO.com
…And Gave them Something to Link to
Promo Code for
their Readers
@ChuckAikens V9SEO.com
Step 3: Social Media Examples
@ChuckAikens V9SEO.com
Social Media Amplification
• Spend a Little Money To Boost
• Use Email Marketing Lists
• Don’t Forg...
@ChuckAikens V9SEO.com
Here’s What Happened…
@ChuckAikens V9SEO.com
Bloggers Wrote Awesome Posts
Just One of the Posts:
1,250 Words
&
66 Comments!
@ChuckAikens V9SEO.com
That Engaged Readers
@ChuckAikens V9SEO.com
We Got Some Great Social Signals
10 BLOGS 2,245 ENTRIES 24 LINKS
61 Google +1s
294 Tweets
669 Faceb...
@ChuckAikens V9SEO.com
& Even Better SEO Results…
AND More
than $10,000
in ticket sales
A huge increase in keyword ranking...
@ChuckAikens V9SEO.com
Case Study Recap
1. Use Discovery to Build Your SEO Strategy
2. Incorporate Creativity into your SE...
@ChuckAikens V9SEO.com
Teach Your Pony A New Trick
http://www.portent.com/onetrick/ Ian Lurie
@ChuckAikens V9SEO.com
Where to Find Me
https://www.facebook.com/chuckaikensseo
http://www.chuckaikens.com
https://plus.go...
Digital Summit Denver 2014 - Advanced SEO Case Study
Digital Summit Denver 2014 - Advanced SEO Case Study
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Digital Summit Denver 2014 - Advanced SEO Case Study

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Digital Summit Denver 2014: Advanced Case Study

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  • Over the years, we have worked with 1000s of clients on what I would call the SEO Fundamentals. We think about all the things you need to do right for SEO as Best Practices and we think about these in buckets called Technical, Content, and Links. You start with getting the technical things right (site maps, canonical tags, markup and site speed, you move on to optimize the content and then ultimately go build some links. We have a team of SEOs and we found that we had a pretty process for doing the SEO fundamentals that kept prices low
  • It was an hour of ranting and raving about why digital agencies and in-house marketers are still treated like 1-trick vendors instead of marketing resources. I also went over the process I use when I create marketing strategies.
  • Mountain High opted to use a give-away strategy with the offer of a free Season Pass for one of the readers of a targeted list of ski bloggers as well a coupon code for all readers.
  • Digital Summit Denver 2014 - Advanced SEO Case Study

    1. 1. @ChuckAikens V9SEO.com Advanced SEO Case Study #DSD14
    2. 2. @ChuckAikens V9SEO.com Let’s Get Started!
    3. 3. @ChuckAikens V9SEO.com  Technical  Content  Links Wash / Rinse / Repeat SEO Fundamentals
    4. 4. @ChuckAikens V9SEO.com http://www.portent.com/onetrick/ Ian Lurie SEO Can’t Be A One Trick Pony You ROCK! Can we talk? Can you send a breakdown of what you did this month?
    5. 5. @ChuckAikens V9SEO.com Something was still missing…
    6. 6. @ChuckAikens V9SEO.com Results They Wanted 1. Sell More Lift Tickets 2. Capture Local Market Share 3. Increase Brand Awareness
    7. 7. @ChuckAikens V9SEO.com Step 1: Discovery & Brainstorming
    8. 8. @ChuckAikens V9SEO.com Understanding Our Target was Key
    9. 9. @ChuckAikens V9SEO.com Spark Your Creativity
    10. 10. @ChuckAikens V9SEO.com Don’t get Cute: Stay Relevant
    11. 11. @ChuckAikens V9SEO.com We Developed Our Strategy Visit The Mountain & Write A Review Pass Give-Away & Coupon Codes
    12. 12. @ChuckAikens V9SEO.com Step 2: Planning & Execution Blogger Outreach • BlogDash • Inkybee Graphics • Canva • Piktochart • Fiverr • 99 Designs Contests • Woobox • Offerpop • Rafflecopter Research • Majestic SEO • Cision • Social Crawlytics
    13. 13. @ChuckAikens V9SEO.com We Targeted 30 Ski Bloggers
    14. 14. @ChuckAikens V9SEO.com …And Provided Creative Assets
    15. 15. @ChuckAikens V9SEO.com …And Gave them Something to Link to Promo Code for their Readers
    16. 16. @ChuckAikens V9SEO.com Step 3: Social Media Examples
    17. 17. @ChuckAikens V9SEO.com Social Media Amplification • Spend a Little Money To Boost • Use Email Marketing Lists • Don’t Forget Re-targeting • Use Paid & Social Advertising
    18. 18. @ChuckAikens V9SEO.com Here’s What Happened…
    19. 19. @ChuckAikens V9SEO.com Bloggers Wrote Awesome Posts Just One of the Posts: 1,250 Words & 66 Comments!
    20. 20. @ChuckAikens V9SEO.com That Engaged Readers
    21. 21. @ChuckAikens V9SEO.com We Got Some Great Social Signals 10 BLOGS 2,245 ENTRIES 24 LINKS 61 Google +1s 294 Tweets 669 Facebook Shares
    22. 22. @ChuckAikens V9SEO.com & Even Better SEO Results… AND More than $10,000 in ticket sales A huge increase in keyword rankings & traffic
    23. 23. @ChuckAikens V9SEO.com Case Study Recap 1. Use Discovery to Build Your SEO Strategy 2. Incorporate Creativity into your SEO 3. Use Big Ideas To Drive Long Term SEO Results
    24. 24. @ChuckAikens V9SEO.com Teach Your Pony A New Trick http://www.portent.com/onetrick/ Ian Lurie
    25. 25. @ChuckAikens V9SEO.com Where to Find Me https://www.facebook.com/chuckaikensseo http://www.chuckaikens.com https://plus.google.com/+ChuckAikens http://www.pinterest.com/chuckaikens/ https://www.linkedin.com/in/chuckaikens https://twitter.com/chuckaikens http://www.quora.com/Chuck-Aikens

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