The document outlines a business plan for an umbrella cover company. It proposes introducing the product through high-profile events to generate interest and exclusivity. It then suggests testing the market in upscale stores while maintaining a classy image. Finally, it plans to capture the mass market by selling basic covers in supermarkets but promoting customization. The goal is to avoid direct competition between product tiers and sustain demand over time.

1. the guardians Magic Umbrella Cover

3. Market Research Findings What is the maximum price you would pay for our umbrella cover? Would you be willing to pay $14.90 for an umbrella from Uniqlo or $7 for an umbrella from 7-Eleven?