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On the road of theoretical imagination: Reflections on alternative communication in the north - south relations & past – p...
Object reflect on alternative communication theory from a post-colonial epistemology   <ul><li>“ Post” theories: emphasis ...
Background <ul><li>England, Germany, France, Italy and US dominating the historical construction of social sciences  (Wall...
Alternative Communication  Theory Today <ul><li>Anglo-Saxon & European control in the publication & printing field.  Perip...
Main research questions <ul><li>How Latin American and Mediterranean Europe theoretical and pragmatic contributions are re...
Recognized authors & experiences: Gramsci & Freire  <ul><li>Similarities: both emerge in times of crisis in their respecti...
Gramsci & Freire <ul><li>What stays out of the analysis: </li></ul><ul><ul><li>Experiences and context supporting theoreti...
Paulo Freire´s background <ul><li>Experiences that anticipate theory: Colombian radio-schools and miners´ radio stations i...
Antonio Gramsci´s  background & legacy <ul><li>Although written between 1929 & 1935, Gramsci's works became recognized  in...
Antonio Gramsci´s  background & legacy <ul><li>Correspondence between Gramsci´s reflections and social processes in both c...
State of the question  in the analyzed areas <ul><li>Latin America:  The 80s lost decade , liberalism from the 90s: Devalu...
Challenges <ul><li>How  Global South  and  peripheries  are being appropriated by alternative communication research in th...
Proposals <ul><li>Strengthening of international research & action associations  (IAMCR/AIERI, OURMedia, The Communication...
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On the road of theoretical imagination: Reflections on alternative communication in the north - south relations & past – present tensions. Alejandro Barranquero - Chiara Sáez Baeza

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Comunication presented at community communication section IAMCR 2010 (Braga - Portugal)

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On the road of theoretical imagination: Reflections on alternative communication in the north - south relations & past – present tensions. Alejandro Barranquero - Chiara Sáez Baeza

  1. 1. On the road of theoretical imagination: Reflections on alternative communication in the north - south relations & past – present tensions Alejandro Barranquero – Chiara Sáez IAMCR 2010
  2. 2. Object reflect on alternative communication theory from a post-colonial epistemology <ul><li>“ Post” theories: emphasis on the correspondence between forms of domination and the generation of knowledge from Modernity </li></ul><ul><li>Post-colonial theories: round trip process, from the idealization of the exotic towards the conceptualizacion of the “geo-politics of knowledge” (Escobar, Quijano, Mignolo) </li></ul>
  3. 3. Background <ul><li>England, Germany, France, Italy and US dominating the historical construction of social sciences (Wallerstein, 1996) </li></ul><ul><li>English monolingualism in sciences increases cultural gap (García-Canclini, 2004) </li></ul><ul><li>Low traffic from the Global South print & publishing to the Global North </li></ul><ul><li>Scarce amount of public resources and private investments in the Global South research </li></ul>
  4. 4. Alternative Communication Theory Today <ul><li>Anglo-Saxon & European control in the publication & printing field. Peripherical contributions from Asia, Africa & Latin America </li></ul><ul><li>Hypothesis : There is a non-recognized or underrated legacy of Latin American and Mediterranean Europe alternative communication research & experiences </li></ul>
  5. 5. Main research questions <ul><li>How Latin American and Mediterranean Europe theoretical and pragmatic contributions are revised and visualized in the alternative communication mainstream knowledge? </li></ul><ul><li>Is there anything left out in this revision? </li></ul>
  6. 6. Recognized authors & experiences: Gramsci & Freire <ul><li>Similarities: both emerge in times of crisis in their respective local contexts </li></ul><ul><li>Recognized contributions to the field: </li></ul><ul><ul><li>Hegemony & counter-hegemony (AG) </li></ul></ul><ul><ul><li>Cultural capital of the oppressed & the centrality of the experience for the theoretical reflection (PF) </li></ul></ul>
  7. 7. Gramsci & Freire <ul><li>What stays out of the analysis: </li></ul><ul><ul><li>Experiences and context supporting theoretical reflection </li></ul></ul><ul><ul><li>These authors’ theoretical framework as part of academic & professional circles, which constitute a school of thought at the same time </li></ul></ul>
  8. 8. Paulo Freire´s background <ul><li>Experiences that anticipate theory: Colombian radio-schools and miners´ radio stations in Bolivia (from 1949) </li></ul><ul><li>Generation of knowledge in contexts of revolt & critique against the cultural and economic dependence </li></ul><ul><li>Communication as a fighting instrument against inequalities </li></ul><ul><li>Pioneering international research on political economy of communication and on alternative communication </li></ul>
  9. 9. Antonio Gramsci´s background & legacy <ul><li>Although written between 1929 & 1935, Gramsci's works became recognized in the 70s </li></ul><ul><li>The 70s constitute a turning point in Spanish ( end of Franco's regime ) and Italian ( anni de piombo ) history </li></ul><ul><li>In both countries free media emerge as spaces of subjective development and political struggle in non-traditional organizational forms </li></ul>
  10. 10. Antonio Gramsci´s background & legacy <ul><li>Correspondence between Gramsci´s reflections and social processes in both countries </li></ul><ul><li>Emergence & consolidation of academic groups interested in problematizing alternative communication as a cultural experience in Spain and Italy (Eco, Berardi, Guattari, Negri, Virno, Moragas, Prado) </li></ul><ul><li>Correspondence between political culture in both countries ( polarized pluralism : Hallin & Mancini, 2008) </li></ul>
  11. 11. State of the question in the analyzed areas <ul><li>Latin America: The 80s lost decade , liberalism from the 90s: Devaluation of critical knowledge, celebration of the audience autonomy & decontextualization of material conditions (Mattelart & Neveu, 2003) </li></ul><ul><li>Spain: economic growth, Europeanization, institutionalization or disappearance of alternative communication, commercial and technocentric focus in the communication research field </li></ul><ul><li>Italy: prosecution or institutionalization of alternative media, expansion of tele-street & other counter-hegemonic expressions, politicized media system </li></ul>
  12. 12. Challenges <ul><li>How Global South and peripheries are being appropriated by alternative communication research in the North ? </li></ul><ul><li>Is the South making the same decontextualization mistake? </li></ul><ul><li>How could we improve global and interdisciplinary exchange? </li></ul><ul><li>How can we revitalize the debate on alternative communication in Latin America & Spain? </li></ul>
  13. 13. Proposals <ul><li>Strengthening of international research & action associations (IAMCR/AIERI, OURMedia, The Communication Initiative Network, etc.) </li></ul><ul><li>Urgency on the exchange between approaches from different origins, adequately contextualized </li></ul><ul><li>Development of mechanisms that help to unblock the linguistic limitations on equal terms </li></ul><ul><li>Return to the classics without glorification but “practical utopia” (Rustin, 2004) </li></ul><ul><li>Applied research & proposals in the Spanish context (Barranquero y Sáez, 2010) </li></ul>

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