Catalunya Chronicle Presentation


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Catalunya Chronicle Presentation

  1. 1. The Catalunya Chronicle <ul><li>An English paper for Tarragona and beyond.... </li></ul><ul><li>Suitable for the whole family </li></ul>
  2. 2. The Catalunya Chronicle <ul><li>Free monthly Publication printed in English </li></ul><ul><li>First Edition launched in October 2009
  3. 3. 16 Full Colour pages in total
  4. 4. Initial production of 2000 copies funded solely by The Catalunya Chronicle </li></ul>
  5. 5. The Catalunya Chronicle <ul><li>Second edition released in November 2009 </li></ul><ul><ul><li>increase in production from 2000 to 3000 copies per month </li></ul></ul><ul><li>Third edition released in December 2009 </li></ul><ul><ul><li>3000 copies
  6. 6. Increase in number of pages from 16 to 24 pages </li></ul></ul>
  7. 7. The Catalunya Chronicle <ul><li>Large Distribution Area
  8. 8. Incorporating </li><ul><li>The Coastline of Catalunya
  9. 9. Barcelona to the North
  10. 10. Alcossebre to the South
  11. 11. Inland up the River Ebro to Flix, Mora, Gandesa, Ginestar etc. </li></ul><li>Coverage increasing month by month </li></ul>
  12. 12. The Catalunya Chronicle <ul><li>Publication obtainable from </li></ul><ul><ul><li>Tourist information offices
  13. 13. Ajuntaments
  14. 14. Restaurants and Bars
  15. 15. Newsagents
  16. 16. Estate Agents
  17. 17. Activity and Social Clubs </li></ul></ul>
  18. 18. The Catalunya Chronicle <ul><li>Collection Points for the Newspaper </li></ul>
  19. 19. The Catalunya Chronicle <ul><li>Content includes a broad range of articles and information based on living in Catalunya </li></ul><ul><li>Advertising by local and national businesses </li></ul><ul><li>Regular What's On Section including details of local fiestas, activities and social events </li></ul><ul><li>Monthly Puzzle Page </li></ul>
  20. 20. The Catalunya Chronicle <ul><li>Available to read on-line via the Internet </li></ul><ul><li>Website Edition indexed by Google </li></ul><ul><li>Increased Exposure via ISSUU site - one of The Times Top 100 sites </li></ul>
  21. 21. The Catalunya Chronicle <ul><li>Primarily read by English residents and visitors of Catalunya </li></ul><ul><li>However feedback confirms that many English speaking residents are regularly reading the paper including </li></ul><ul><ul><li>Spanish Catalan
  22. 22. German Dutch
  23. 23. Swiss French </li></ul></ul>
  24. 24. The Catalunya Chronicle <ul><li>Encouraging people to read English </li></ul><ul><li>Used as an aid in various language schools throughout the area </li></ul><ul><li>Increasing public awareness of various charitable organisations and their forthcoming fund-raising events </li></ul><ul><li>Working in conjunction with the local ajuntaments and Tourist Information Offices to publicise Fiestas, local activities etc. </li></ul>
  25. 25. The Catalunya Chronicle <ul><li>Where are we now? </li></ul><ul><ul><li>Monthly Publication </li></ul></ul><ul><ul><li>4000 copies </li></ul></ul><ul><ul><li>24 Pages – 32 pages May Issue </li></ul></ul><ul><ul><li>Large distribution area with various collection points throughout the province </li></ul></ul>
  26. 26. The Catalunya Chronicle <ul><li>We aim to </li></ul><ul><ul><li>Increase production from the current 3000 copies to 5000 copies by the end of Summer 2010
  27. 27. Increase the number of pages to coincide with this from the current 24 pages to 32
  28. 28. Increase collection points and distribution area to incorporate the whole of Catalunya which will encourage new and repeat business for companies in these areas </li></ul></ul>
  29. 29. The Catalunya Chronicle <ul><li>We also aim to </li></ul><ul><ul><li>Continue to support local and national charitable organisations
  30. 30. Work alongside local and national government authorities in raising awareness of changes to legislation
  31. 31. Increase public awareness of local events and activities through information provided by the local Ajuntaments and Tourist Information Centres </li></ul></ul>
  32. 32. The Catalunya Chronicle <ul><li>Reasonable rates of Advertising starting from as little as 20 Euros </li></ul><ul><li>Custom Size Advertisements calculated by per square centimetre. (Therefore more cost effective as you only pay for the space you use) </li></ul><ul><li>All prices quoted include IVA – No hidden extras </li></ul><ul><li>Discounts available for multiple insertion (terms and conditions apply) </li></ul>
  33. 33. The Catalunya Chronicle <ul><li>Each square centimetre is charged at 0.80€ including I.V.A.
  34. 34. All advertising must be paid for prior to its inclusion in the paper
  35. 35. Payment may be made in cash, via Bank credit Transfer or Direct Debit </li></ul>
  36. 36. The Catalunya Chronicle <ul><li>Discount of 10% applies to bookings of 6 months duration </li></ul><ul><li>If paid on a monthly basis the discount is applied to the final invoice </li></ul><ul><li>Copy changes can be made to advertisements during the 6 month period – additional space required will be added accordingly. </li></ul>
  37. 37. The Catalunya Chronicle 6 REASONS TO ADVERTISE <ul><li>Establishes contact
  38. 38. Customers forget
  39. 39. Name / Brand recognition
  40. 40. People take their time when buying
  41. 41. Attract new and retain existing customers by educating them as to what is available
  42. 42. Someone is always buying </li></ul>