Theme development begins with a concept, phrase or visual motif. To illustrate the process, the phrase “Once & For All” will be used. The theme is introduced on the cover with a theme logo that visuallyintroduces the message. The design elements used to create the theme logo are carried over and expanded on the endsheets. The endsheets literally hold the book together. The endsheet design does the same thing by connecting the theme to the book. If the yearbook budget doesn’t allow for printing on the endsheet, coordinate the endsheet color with the cover.
The Elements of Yearbook THEME: continuity & development
Verbal/Visual development Create a visual representation of your theme
Theme: no, really? 1. What font works with the tone? 2. Is the design clean & angular or grungy & skewed? 3. Are the colors bright or shaded (a mixture of black combined with a color to make it darker)?
Note graphic elements on cover Deconstructed edge 4 pictures (set at an angle) Partial quote bubble Handwritten type Clipped question mark
What do the visuals suggest? This school is for real Despite a temptation not to, people need to take them seriously
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