Social Media - How District Leaders Can Build Community

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Presentation given at the AASA National Conference on Education - February 21, 2013. Feel free to use and share!

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Social Media - How District Leaders Can Build Community

  1. 1. 2013 National Conference on Education Los Angeles, CASocial Media: How District Leaders Can Build Community CHRIS KENNEDY Superintendent of Schools / CEO, West Vancouver School District February 21, 2013
  2. 2. 3 distinct communities  West Vancouver  Lions Bay  Bowen IslandWest Vancouver School DistrictThe premier place for learning.
  3. 3. “A tribe is a group ofpeople connected to oneanother, connected to aleader, and connected toan idea.” —Seth Godin
  4. 4. “Tribes need leadership.People want connectionand growth andsomething new.” —Seth Godin
  5. 5. Twitter and Facebook and group meetings andnewsletters are all TOOLS. Tools matter, because toolsimpact the way you interact. You don’t need to use everytool, but every tool you use you must use well. —Seth Godin
  6. 6. Why?
  7. 7. “Tell real stories from yourown life in a way that isrelevant and engaging toyour audience.” —Garr Reynolds
  8. 8. The evolution of mass communications
  9. 9. For all students,on any device, from anywhere
  10. 10. Communication and collaborationAt home and at school
  11. 11. Teachers help students manage the learningTasks, homework, assignments
  12. 12. Personalized web spacesDon’t want social tool – kids want to stay focused
  13. 13. What?
  14. 14. • Blog• Twitter• Supporting Tools
  15. 15. Blog • Home base
  16. 16. Twitter • Amplify the messageBlog • Your home base
  17. 17. • SlideshareSupporting • Linkedin Tools • Facebook • YouTubeTwitter • Amplify the message Blog • Your home base
  18. 18. How are you using digital tools to lead? learning?
  19. 19. BlogOptions
  20. 20. Newsstories
  21. 21. Educational Issues
  22. 22. Journal
  23. 23. The Risks
  24. 24. Twitter is a loaded gun . . .
  25. 25. Under deliver Overpromise
  26. 26. 1 x week3 x day
  27. 27. Personal vs. ProfessionalIndividual vs. Corporate
  28. 28. Relationship between Be personable without being too personal (bffs 4eva)
  29. 29. More onBlogs...
  30. 30. • Build it inside or outside your system?• Create a manageable expectation• Determine what it replaces . . .
  31. 31. More onTwitter...
  32. 32. Who to follow? Partner Colleagues GroupsReporters Lists Colleagues Colleagues Hashtags News Outlets
  33. 33. Best professionallearning available
  34. 34. More onthe rest...
  35. 35. Slidesharepost PowerPoints toshare publicly or embed
  36. 36. YouTubepost videos
  37. 37. Facebookeveryone is on it
  38. 38. Linkedina professionalFacebook
  39. 39. Google+Google’s answer to FBallows targeted sharing
  40. 40. More advice
  41. 41. Leaders lead – we need to model the way
  42. 42. For anyone,on any device, from anywhere
  43. 43. Conclusions
  44. 44. “You have to be theleaders—the storytellersbeyond these walls” —Kevin Carroll
  45. 45. “Don’t talk about it... BE about it”
  46. 46. Where you can find me: ckennedy@sd45.bc.ca 604-202-4379 @chrkennedy Chris Kennedy cultureofyes.cawww.sd45.bc.ca

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