SOCIAL MEDIA 101PREPARED FORWIX LA USERS GROUP – MAY 2013Chris Lam – Cup of Joe Social – chris@cupofjoesocial.com - @thech...
AgendaWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam2 BusinessGoals...
Goals and ListeningWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam3 ...
Why bother with social media?WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thec...
AllYou Can Eat BuffetWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam5
Getting Started:Tom Cruise LandgrabTools (pick one): Namecheck.com Knowem Namechk.comYES: @topgunpilot FB.com/topgunp...
Channel: Facebook PageWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam...
Channel:TwitterWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam8Tweet ...
Channel: PinterestWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam9 S...
Channel:YouTubeWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam10 Cus...
Management & MonitoringWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrisla...
ResourcesWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam12News/Daily ...
Questions?WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam13Thank you!...
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Social Media Basics: Wix LA Users 2013

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Social Media Basics - Tools to Getting Started presentation for the WIX LA Users Event - 2013
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Social Media Basics: Wix LA Users 2013

  1. 1. SOCIAL MEDIA 101PREPARED FORWIX LA USERS GROUP – MAY 2013Chris Lam – Cup of Joe Social – chris@cupofjoesocial.com - @thechrislam
  2. 2. AgendaWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam2 BusinessGoals Why Bother? Getting Started – Landgrab Channels: Facebook Twitter Pinterest YouTube Management & Monitoring Resources Questions
  3. 3. Goals and ListeningWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam3 What are your business goals? Customer engagement Product development Website traffic Reputation management Email/info capture Store/foot traffic LISTEN Google yourself, your brand, yourcompetitors, the industry Can you use use these comments to startoutbound conversations? (FAQ?)Christina Lam
  4. 4. Why bother with social media?WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam4 I have a big mouth. So does my bestfriend.We’re online and mobile. 70% of online adults will listen/lookto their network forrecommendations. Take control of your identity onlineacross platforms Position yourself as an expert in yourindustry, on your product
  5. 5. AllYou Can Eat BuffetWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam5
  6. 6. Getting Started:Tom Cruise LandgrabTools (pick one): Namecheck.com Knowem Namechk.comYES: @topgunpilot FB.com/topgunpilotNO: @t0pgunp1lot_ FB.com/pilotoftopgunWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam6
  7. 7. Channel: Facebook PageWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam7 Create a Facebook PAGE for yourbusiness:https://www.facebook.com/pages/create/ Customize page URL:https://www.facebook.com/username Take advantage of the analytics Consumers use this to connect totheir personal network;recommendations FBAds
  8. 8. Channel:TwitterWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam8Tweet this in less than 140 characters: Share what you know (Expert, Resource) Updates on your brand, product, services Engage – pull; reply/RT relevant postsLooking for people? Twellow.com WeFollow.comFrequency & Quality: Depends on your community 30% you/on-brand: 70% other
  9. 9. Channel: PinterestWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam9 Set up your business page:http://business.pinterest.com/ Build out your Boards Allow users to discover new products, brand Dotted line to affiliate marketing Use your Pins to drive traffic back toyou
  10. 10. Channel:YouTubeWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam10 Customize your Channel Keep your videos short or break themup into Parts Keeping your titles, tags consistent Include your link (website) within thedescription, above the fold!
  11. 11. Management & MonitoringWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam11 Use a management dashboard toolto help schedule, monitor, andanalyze your posts: Hootsuite Buffer Sprout Social Spredfast Schedule out evergreen posts FAQ messages Store hours Seasonal tips
  12. 12. ResourcesWIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam12News/Daily Beat Venturebeat TechCrunch SimplyZesty Mashable The Next WebLocal Groups Social Media Club LA - @smc_la – Disclosure: I’m a Board member! Connect OC (Facebook Page) Digital LA - @digitalla
  13. 13. Questions?WIX LA Users Group – May 2013Chris Lam - Cup of Joe Social - chris@cupofjoesocial.com - @thechrislam13Thank you!Chris LamCup of Joe Socialchris@cupofjoesocial.com@thechrislam(626) 869-6006 (GoogleVoice)

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