Sustainability Performance Metrics: Measuring what Matters for SME’s   Presentation to Sustainable Enterprise Conference  ...
Content•   About Sustainametrics•   Why measure sustainability performance?•   Design: alignment with business ops and goa...
About Sustainametrics•   Sustainability intelligence and consulting firm helping    SME’s, colleges and government entitie...
• Sustainability  plan and  program set-up  for Green Seal
• San Francisco  Scavenger: LEED  Silver certification  application and  execution  assistance
Clorox Greenworks• Market research,  product formula tests,  market tests with  1000 household  online community
Columbia College• Strategic  Sustainability Plan  development and  Stakeholder  education/  engagement.
City of Napa• Sustainability  Plan for City  Govt Ops and  Community
Why Sustainability Intelligence?• Just like business intelligence has become a critical  management tool, sustainability i...
The role of metrics in strategic   planning and execution                       – Metrics should be a                     ...
What makes a a SMART Metric?
Common Economic Practices/Indicators• Economic  – Planning     •   Business Plan     •   Succession Plan     •   Marketing...
Environmental Practices/Indicators• Environmental   – Watts (Energy)      • Review Gas and Electric Bill for the purpose o...
Social/Community Practices/Indicators• Social Responsibility   – Family Friendly Policies      • Paid or unpaid leave for ...
Examples of functional areas and metrics:Energy/climate          GHG-climate neutrality, watts/therms/sq ft. or unit or em...
5 W’s X 5 P’s (5 Work Plans model)Simple frame to review company’s sustainable practices              Watts   Waste     Wa...
3 Key boundaries of Footprint Measures
Company GHG Emissions
Product Impact Tools
LCA and “Hot Spots”
Best Practices in Using Metrics•   Ensure a balanced scorecard in your metrics-cover range of performance    measures-soft...
Keep Reporting Concise and Memorable
Align metrics with attaining/retaining    Certifications/Eco-Labels most    important to your customers
Measure ROI + SOI   Savings on Investment               Return on InvestmentOutcomes based on savings to the   Outcomes ba...
Use Dashboards (Credit 360 example)                           - Software for Carbon                           management v...
iReuse Performance Tracking
Take-aways• Start small, at the level you can maintain the  effort• Go through all the steps of planning and design:  Asse...
Thank you!• chris.yalonis@communiquepartners.com• 415-309-0331
Reference materials•   Sustainability Planning, Darcy Hitchcock and Marsha Willard, Pages 65-79•   Ecological Intelligence...
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Small-medium business sustainability metrics yalonis-SEC5.12

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This slide presentation was presented by Chris Yalonis at the Sustainable Enterprise Conference in California in May, 2012. It contains best practices in measuring sustainable performance in small-medium businesses.

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Small-medium business sustainability metrics yalonis-SEC5.12

  1. 1. Sustainability Performance Metrics: Measuring what Matters for SME’s Presentation to Sustainable Enterprise Conference Chris Yalonis, Managing Partner, Sustainametrics 415-309-0331
  2. 2. Content• About Sustainametrics• Why measure sustainability performance?• Design: alignment with business ops and goals• Most critical measures• Best practices• Reporting
  3. 3. About Sustainametrics• Sustainability intelligence and consulting firm helping SME’s, colleges and government entities green their operations and products/services.• Our Core Competencies – Sustainability plan development – Green Certification – LCA, product design, voice of the Green customer – Materials, Water and Waste Management – Energy and Greenhouse Gas Management – Training and workshops, green team facilitation• 150 years of experience in sustainability, energy, lean manufacturing, eco-branding, LEED certifications, environmental engineering• Can act as outsourced Sust. Director but with deeper experience, team resources, network connections
  4. 4. • Sustainability plan and program set-up for Green Seal
  5. 5. • San Francisco Scavenger: LEED Silver certification application and execution assistance
  6. 6. Clorox Greenworks• Market research, product formula tests, market tests with 1000 household online community
  7. 7. Columbia College• Strategic Sustainability Plan development and Stakeholder education/ engagement.
  8. 8. City of Napa• Sustainability Plan for City Govt Ops and Community
  9. 9. Why Sustainability Intelligence?• Just like business intelligence has become a critical management tool, sustainability intelligence is evolving as a foundation that integrates the triple bottom line and provides insight in making better system level decisions• Sustainability practice leaders are drowning in information, starved for knowledge• Battle for human and financial resources requires ROI, quantitative justification• Self control and empowered individuals, teams, communities require that they know: – What is expected – What resources are available – How they are doing against expectations
  10. 10. The role of metrics in strategic planning and execution – Metrics should be a reflection of goals and strategic plan – Requires a baseline and feasible targets, resources – Must install a sustainability operating system (SOS) • SMART goals • Action plan • Owner/governance • Funding • Schedule • Rewards/incentives • Reporting
  11. 11. What makes a a SMART Metric?
  12. 12. Common Economic Practices/Indicators• Economic – Planning • Business Plan • Succession Plan • Marketing Plan • Strategic Plan – Performance • Investing in Capital • Growing Profits • Positive Cash Flow – Practices • Employee Professional Development • Standard Accounting Principles
  13. 13. Environmental Practices/Indicators• Environmental – Watts (Energy) • Review Gas and Electric Bill for the purpose of reducing consumption • Adopt written goals about reducing energy consumption – Water • Review monthly bills for the purpose of conservation • Install new or retro fit appliances – Waste • Measure production • Purchase/sell products with reduced packaging • Reuse items and recycle as much as you can – Wheels (Transportation) • Incentives/Reduce barriers for use of alternate modes of transportation • Explore telecommuting/online meetings/teleconferencing
  14. 14. Social/Community Practices/Indicators• Social Responsibility – Family Friendly Policies • Paid or unpaid leave for birth/adoption of a child • Paid or unpaid leave for care of a dependant • Provide a group health plan for employee participation – Civic Participation/Corporate Responsibility • Make cash or in-kind contributions to local non-profits • Match Employee contributions to local organizations • Internship opportunities for local youth – Volunteerism • Give employees time off to volunteer in schools or with agencies • 100% of senior management serve on the board of a local non- profit.
  15. 15. Examples of functional areas and metrics:Energy/climate GHG-climate neutrality, watts/therms/sq ft. or unit or employee Energy efficiency, GHG/$, use calculators from EPA or cleanair- coolplanet.org for energy bill-co2 conversion ratiosMaterials % of purchases from sustainable sourcesProcesses % of employees paid market based living wage/benefits LEED qualified building/remodelsProducts/services % of sales from sustainable/green products/services Customer satisfaction ratings of LOHAS/Green product customers, impact of sustainable features and company behavior/reputationWaste Diversion rates, reduction of absolute waste levels/unit or employeePartners/supply chain % of suppliers who meet defined sustainable index thresholdsCommunity Profits/time donated Local sourcing as percentage of total procurement
  16. 16. 5 W’s X 5 P’s (5 Work Plans model)Simple frame to review company’s sustainable practices Watts Waste Water Wheels WellnessProductsProcess For each cell, assess For each cell, assessPeople what is working and what is working and not, design SMART not, design SMARTPurchasing goals/metrics, report goals/metrics, reportPlant(buildings)
  17. 17. 3 Key boundaries of Footprint Measures
  18. 18. Company GHG Emissions
  19. 19. Product Impact Tools
  20. 20. LCA and “Hot Spots”
  21. 21. Best Practices in Using Metrics• Ensure a balanced scorecard in your metrics-cover range of performance measures-soft and hard• Use the right scale and units (ie. CO2 /square ft)• Get ownership in use and maintenance of ongoing updates and reports• Keep the number of metrics to 5-7, a manageable amount to keep attention• Combine metrics that are leading (energy conservation and efficiency measures) and lagging (energy use)• Draft your reporting in advance and map data gathering to it• Align reporting to your industry reporting protocols and green certifications (LEED, GRI, Green Seal, STAR)• Publish Web based dashboards to make them memorable to employees and stakeholders
  22. 22. Keep Reporting Concise and Memorable
  23. 23. Align metrics with attaining/retaining Certifications/Eco-Labels most important to your customers
  24. 24. Measure ROI + SOI Savings on Investment Return on InvestmentOutcomes based on savings to the Outcomes based on financial benefit onbudget the bottom lineFocus on eliminating waste and Focus on systems approach and long-improving processes term growthMeasurement by cost savings Measurement by statistical analysisDiminishing returns Potential increasing returns
  25. 25. Use Dashboards (Credit 360 example) - Software for Carbon management vs sustainability intelligence -ISSP report on reporting software - Favorites for SMB’s- Credit 360, IReuse
  26. 26. iReuse Performance Tracking
  27. 27. Take-aways• Start small, at the level you can maintain the effort• Go through all the steps of planning and design: Assess, set goals and accompanying SMART metrics• Assign owners of reports and update data• Measure Cost Savings and ROI• Report out key 5-7 KPI’s with dashboards
  28. 28. Thank you!• chris.yalonis@communiquepartners.com• 415-309-0331
  29. 29. Reference materials• Sustainability Planning, Darcy Hitchcock and Marsha Willard, Pages 65-79• Ecological Intelligence, Daniel Goleman• ISSP 2010 Directory of Sustainability Planning & Reporting Tools, LCA tools – http://www.sustainabilityprofessionals.org/resources/general-resource• Standards – http://www.greenbiz.com/print/43386

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