The Intersection of Search and Social Media - Chris Winfield at iBreakfast on Mar 25, 2009

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How Social Media is Powering Businesses Forward. What happens when the two most powerful forces in the Internet come together?

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  • The Intersection of Search and Social Media - Chris Winfield at iBreakfast on Mar 25, 2009

    1. 2. <ul><ul><li>News/stories chosen by users </li></ul></ul><ul><ul><li>Huge reach </li></ul></ul><ul><ul><li>Many bloggers looks to these sites for what is important/hot/cool (i.e. link-worthy ) </li></ul></ul>
    2. 3. <ul><ul><li>Stories/Articles get massive visibility </li></ul></ul><ul><ul><li>Natural, editorial links are given ( LOTS of them ) </li></ul></ul>
    3. 4. <ul><ul><li>Targeted articles & quality content can have a dramatic & direct effect on rankings </li></ul></ul><ul><ul><li>Boost the authority of your domain </li></ul></ul>
    4. 21. <ul><li>Social Media Success can help you rank for competitive keywords </li></ul><ul><ul><li>Highly searched terms </li></ul></ul><ul><ul><li>100’s of millions of results in the SERPs </li></ul></ul>
    5. 25. <ul><li>Social Media Success can help you dominate profitable long-tail keywords </li></ul><ul><ul><li>One social success can equal top rankings for thousands of long-tail search phrases </li></ul></ul>
    6. 28. <ul><li>Many odds are against this page to rank </li></ul><ul><ul><li>Humorous site -> Tech/commercial SERP </li></ul></ul><ul><ul><li>Only content on page is the video transcript – no “SEO’ed” text </li></ul></ul>
    7. 32. <ul><li>All odds are against this site to rank </li></ul><ul><ul><li>.us domain </li></ul></ul><ul><ul><li>All Flash site </li></ul></ul><ul><ul><li>2 HTML words on the site </li></ul></ul><ul><ul><li>Only the URL in the header – No Keywords </li></ul></ul><ul><ul><li>… but it still does </li></ul></ul>
    8. 37. <ul><li>Traffic </li></ul><ul><li>Ad Impressions </li></ul><ul><li>RSS Subscribers </li></ul><ul><li>Conversions </li></ul><ul><li>Publicity </li></ul>
    9. 38. <ul><li>Established website for major magazine </li></ul><ul><li>Goals </li></ul><ul><ul><li>Increase page views </li></ul></ul><ul><ul><li>Increase ad impressions </li></ul></ul><ul><ul><li>Increase brand awareness </li></ul></ul>
    10. 39. <ul><li>Increased traffic ≈ 50% </li></ul>
    11. 40. <ul><li>Rebranded website for a major magazine </li></ul><ul><li>Goals </li></ul><ul><ul><li>Increase traffic </li></ul></ul><ul><ul><li>Build links </li></ul></ul><ul><ul><li>Increase brand awareness </li></ul></ul><ul><ul><li>Increase search traffic </li></ul></ul><ul><ul><li>Establish web presence </li></ul></ul>
    12. 42. <ul><li>Increased traffic by 135% in a 6 month period </li></ul><ul><li>2,727,855 visitors from social networks & blogs </li></ul><ul><li>Increased natural inbound links by 2,666% </li></ul><ul><li>12,602,690 ad impressions from these visitors </li></ul><ul><li>Search Traffic Up by 235% </li></ul>
    13. 43. <ul><li>Stay on topic with linkbait </li></ul><ul><li>Make it ‘linkable’ </li></ul><ul><ul><li>Not too many ads or questionable content </li></ul></ul><ul><li>Adhere to site’s TOS to make sure you or your site isn’t banned </li></ul><ul><li>Optimize / Rework / Monetize after it’s gone viral </li></ul>

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