Snapchat

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Snapchat

  1. 1. Snapchat EECS 441 Chris Whinfrey
  2. 2. Products Mobile app
  3. 3. Financials ● $485,000 in seed money from Lightspeed Venture Partners ● In June 2013, $60M from Institutional Venture Partners ● In November 2013 Google Offered $4B ● $0 in revenue to date
  4. 4. History ● Started by Reggie Brown and Evan Spiegel April 2011 ● One billion photos shared, November 2012 ● Appointed board member Michael Lynton from Sony ● Turns down $4B from Google
  5. 5. What’s Hot? ● Snapchat “story” ● Larger text ● Instagram style filters and “smart filters”
  6. 6. Secret Sauce ● Sharing pictures that can’t be reshared or reviewed without your knowledge. ● Making picture sharing faster and simpler than SMS texts
  7. 7. Interesting Story Spiegel and Murphy have worked on dozens of projects together and started the failed venture “Future Freshman” together.
  8. 8. Competition ● Facebook Poke - Released to directly compete with snapchat and to scare snapchat into selling ● Instagram’s individual sharing feature - allows instagram users to send photos to each other directly ● Neither have anywhere near the daily usage of snapchat
  9. 9. Plans to Make Money ● Advertisement - Could be annoying and cause the loss of users ● Virtual Goods - Hard to convince users that there is value in this kind of thing
  10. 10. Prediction ● Snapchat will not generate enough revenue to live up to it’s $4B valuation ● They will continue to have high daily usage but will struggle to expand beyond the original idea

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