Bits to Blogs: Putting Digital First

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A talk given by Chris Unitt at the Bits to Blogs conference in Newcastle on 16 February 2012.

See http://chrisunitt.co.uk for notes, links and more information.

Published in: Technology, Business
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Bits to Blogs: Putting Digital First

  1. 1. Putting Digital First(plus, you’ll know you ‘get it’ when…)0121 200 2627hello@mademedia.co.uk
  2. 2. Part 1Putting Digital First
  3. 3. Arts Council England, BCMG, Belgrade Theatre,Birmingham Hippodrome, Birmingham RepertoryTheatre, Cadogan Hall, DanceXchange, The Drum,English Touring Opera, Glyndebourne, HampsteadTheatre, Mercury Colchester, Manchester LibraryTheatre, NEC Group, Nottingham Playhouse, RoyalCourt Theatre, Sadler’s Wells, Sampad, The SageGateshead, Soho Theatre, Sheffield Theatres,Symphony Hall, Warwick Arts Centre, The SageGateshead
  4. 4. What does digital first mean?
  5. 5. And why bother?
  6. 6. It requires restructuring all yourpriorities. Not just when you do it, butwhat you do and how you do it.It requires grasping what is differentabout digital media -- and leveragingthose differences.-- Steve Yelvington
  7. 7. Who’s doing what?
  8. 8. “We were no longer going to be ‘The Atlantic, which happened to be digital. We were going to be a digital companythat also published The Atlantic magazine’
  9. 9. “an ace dataset with anice museum attached” --Bill Thompson
  10. 10. What’s holding you back?
  11. 11. “It means learning to be cheap, small, agile, cheeky, opportunistic”
  12. 12. Here’s the big thing…
  13. 13. If you had no funding, a laptop, aninternet connection and the same aims…What would you do?
  14. 14. Your options
  15. 15. Experiment, copy, cheat, learn, play, hire,outsource, collaborate, sandbox, apply… Succeed. Fail. Succeed.
  16. 16. Part 2You’ll know you ‘get it’ when…
  17. 17. 1. Project names are search engine-friendly
  18. 18. 1. Project names are search engine-friendly2. You work with people with large online networks
  19. 19. 1. Project names are search engine-friendly2. You work with people with large online networks3. There are bloggers on your VIP lists
  20. 20. 1. Project names are search engine-friendly2. You work with people with large online networks3. There are bloggers on your VIP lists4. Each project builds an audience/contacts for the next
  21. 21. 1. Project names are search engine-friendly2. You work with people with large online networks3. There are bloggers on your VIP lists4. Each project builds an audience/contacts for the next5. People do your marketing for you
  22. 22. “one of the things I’ve come to lately is that social media isn’t really for content providers, it’s for the people and if you placesomething on the internet, that’s all your social media done….”
  23. 23. 1. Project names are search engine-friendly2. You work with people with large online networks3. There are bloggers on your VIP lists4. Each project builds an audience/contacts for the next5. People do your marketing for you6. You can tell whether new platforms are for you
  24. 24. 1. Project names are search engine-friendly2. You work with people with large online networks3. There are bloggers on your VIP lists4. Each project builds an audience/contacts for the next5. People do your marketing for you6. You can tell whether new platforms are for you7. You test your assumptions online first
  25. 25. 1. Project names are search engine-friendly2. You work with people with large online networks3. There are bloggers on your VIP lists4. Each project builds an audience/contacts for the next5. People do your marketing for you6. You can tell whether new platforms are for you7. You test your assumptions online first8. You think and act like one of many
  26. 26. 1. Project names are search engine-friendly2. You work with people with large online networks3. There are bloggers on your VIP lists4. Each project builds an audience/contacts for the next5. People do your marketing for you6. You can tell whether new platforms are for you7. You test your assumptions online first8. You think and act like one of many9. Your income comes online
  27. 27. 1. Project names are search engine-friendly2. You work with people with large online networks3. There are bloggers on your VIP lists4. Each project builds an audience/contacts for the next5. People do your marketing for you6. You can tell whether new platforms are for you7. You test your assumptions online first8. You think and act like one of many9. Your income comes online10. Your audience is online
  28. 28. Thank You! Any questions?@ChrisUnitt@MadeHQ0121 200 2627hello@mademedia.co.uk

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