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Business Exchange at SIIA NetGain 2009


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A short 5 minutes introduction to BusinessWeek's Business Exchange (@BWBX), a social media site for business professionals. This presentation is prepared for and presented at the SIIA NetGain 2009 conference in San Francisco on May 5, 2009.

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Business Exchange at SIIA NetGain 2009

  1. 1. Social Media for Business Professionals Christopher Tse Senior Director of Innovation BusinessWeek Digital May 5, 2009
  2. 2. Media Landscape Radio SMS Internet Billboards Email Podcasts Gaming Groups TV Magazines Video Instant Messaging Mobile Blogs Media On Demand Newspapers
  3. 3. Plus Social Media Online Billboards Email Gaming TV Magazines YouTube Instant Messaging Mobile Blogs Media On Demand Newspapers Radio Professional networking Twitter Mobile Search Social Graph
  4. 4. BX is Topical and Social ? ? ? ? ? ? ? ? ? ? ? ?
  5. 5. BX is Topical and Social Bring in Real People ? ? ? ? ? ? ? ? ? ? ? ? Focus on Business “ Topical” “ Social”
  6. 6. Access articles from 1000s of sources on any business topic
  7. 7. Identify stories and posts have been most useful to other users
  8. 8. Save items for future reference and to signal their importance
  9. 9. Add articles you’ve read or written for other users to access Google Books Settlement under Scrutiny by Justice Department Example: … share your reaction on BX and
  10. 10. Build a network of like-minded business professionals
  11. 11. Promote your personal brand through your BX profile
  12. 12. Business Exchange Facts Data as of April 2009 1400+ topics created since launch in September 2008 30% month-over- month page view growth 5,000+ active content contributors, i.e. our “1%” Winner of minOnline’s Best of the Web Award for Best New Consumer Site of 2009
  13. 13. Join now. It’s free! Christopher Tse Senior Director of Innovation, BusinessWeek Digital Email: [email_address] Twitter: @bwbx and @christse BX Profile: Rev 7 – 4/30/2009 users can link their profiles