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Virtual Techniques in the Aviation Industry: VDC-Whitepaper

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Virtual Techniques in the Aviation Industry:
Virtual Prototyping Aircraft
Virtual Prototyping Manufacturing
Training
Production
Marketing

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Virtual Techniques in the Aviation Industry: VDC-Whitepaper

  1. 1. © Competence Centre for Virtual Reality and Cooperative Engineering w. V. – Virtual Dimension Center (VDC) Dr.-Ing. Dipl.-Kfm. Christoph Runde Virtual Dimension Center (VDC) Fellbach Auberlenstr. 13 70736 Fellbach www.vdc-fellbach.de Whitepaper Virtual Techniques in the Aviation Industry
  2. 2. VP Aircraft VT in MarketingVP Manufacturing Training Production Virtual Techniques in Aviation 2 Virtual Prototyping Aircraft Virtual Prototyping Manufacturing Training Marketing  Factory planning: target setting  Basic evaluation o Inventory  Factory concept planning o Architecture, media systems o General construction planning o Layout planning o Material flow, logistics  Factory detailed planning o Safety at work o Automation technology o DMU integration o Manufacturing processes o Materials handling o Assembly planning  Implementation preparation  Implementation monitoring o Monitoring, verification  Initial support o Commissioning ramp-up o Commissioning training  Project completion o Knowledge management  Hedging design o Form finding, design o Haptics  Functional protection o Virtual Mock-Up o Functional product • Structural mechanics, fatique, crash • Fluid mechanics • … • Flight simulation • Ergonomics, usability, MMI design • Assistance systems o Acceptance: • Virtual certification o Service: • Documentation • Repairability, maintainability o Manufacturability • Mountability • Constructability • Process ergonomics  Training production  Training operation  Training maintenance and repair  Market research and environmental analysis o Competitive analysis o Customer analysis  Target definition o Support of different target indicators through virtual techniques  Strategy definition o Virtual techniques in product development o Customer integration with virtual techniques  Marketing-Mix o Variant development o Virtual techniques for print, web, point-of-sales, digital signage in communication o Virtual sell-in, virtual training and virtual store in distribution  Marketing control o Virtual store/ test/ training to verify target achievement Production  Assistance systems  Quality assurance and documentation
  3. 3. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Ethiopian Airlines Design study in 3D Image: Uni Groningen Design review in a 4-sided-CAVE (projection room) Design study aircraft cabin Virtual Prototyping Aircraft: Hedging design Form finding, design  Term design: Design of all kinds of objects according to criteria of functionality (e.g. ergonomics) and aesthetics [according to http://www.designlexikon.net]  Design classes [according to P. Gorb]: o Product (e.g. industrial design, packaging design, service design) o Information (e.g. graphic design, branding, media design, web design) o Environment (e.g. retail design, exhibition design, interior design) Image: Airbus 3 VP Aircraft
  4. 4. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Fraunhofer IPK Image: Immersion Flap simulator: programming force-path behaviour Programmable knob User interface Virtual Prototyping Aircraft: Hedging design Haptics  Quality impression through haptics  Requirement: "blind" operation (-> averted gaze)  Central: o Haptic feedback during actuation and o Gaining usable data for ergonomics and the design of operating haptics  Haptic free programmable interfaces available  Rotary knobs interchangeable via plug-in system  Test the influence of button size, weight, shape and material on the respective operating behavior 4 Images: Immersion VP Aircraft
  5. 5. VP Aircraft VT in MarketingVP Manufacturing Training Production Virtual mock-up model for VR Virtual Prototyping Aircraft: Functional protection Virtual Mock-Up  Digital overall model of the aircraft  Consideration of all planning trades – MCA (major component assembly), interior construction, electrics, hydraulics, ...  Collision investigations  Double occupancy of assembly space  Interactive examination of flexible components (cables, hoses) possible  Minimum distances  Basis for feasibility studies (installation/ dismounting investigations) Image: Embraer Image: ESI Image: ESI Interactive examination of flexible components (cables, hoses) in front of VR-Powerwall Interactive control of section panes for investigation of assembly space 5 VP Aircraft
  6. 6. VP Aircraft VT in MarketingVP Manufacturing Training Production Virtual bird strike examination Virtual Prototyping Aircraft: Functional hedging Functional capability – structural mechanics  VR-applications: often postprocessing of data from physical simulation, such as Computational Fluid Dynamics (CFD) or Finite-Elemente-Analysis (FEM) o Rigidity o Impact loads o Vibrations o Crash o Airbag o …  Strong use of interaction metaphors  Support local or distributed cooperative work with VR  Augmented Reality (AR) for comparisons model - trial Image: CEI Image: Lauer & Weiss Image: ITV Denkendorf Stability simulation of screw connections Simulation of a biaxial tensile load of a fabric for the use of composites 6 VP Aircraft
  7. 7. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: CEI Simulation of suction of dirt particles when starting the engines Functional capability – Fluid mechanics:  Post-processing of simulation data from fluid mechanics: o Outer flow, aerodynamics, uplift and drag o Heat exchanger, simulation of the cooling module o Electromagnetic fields, hydraulics, emission propagation o Air conditioning and air flow aircraft interior: HVAC (heating, ventilation and air conditioning) o Thermal design, thermal analysis, defrost Aerodynamics- examinations on virtual prototype HAVAC- and breathing simulation with avatar 7 Image: xx Image: CEI Image: CEI VP Aircraft Virtual Prototyping Aircraft: Functional hedging
  8. 8. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Barco Image: Lufthansa Modern flight simulator at Lufthansa Functional capability – Flight simulation:  Flight behavior  Safe offline testing of new assistance systems  Testing novel human-machine interfaces  Behavioral research  Head-up display development  Design information interface  Design Reviews  Acoustics / NVH  … Image: British Aerospace VECTA Flight Simulator (late 1980s) 8 Interior view flight simulator VP Aircraft Virtual Prototyping Aircraft: Functional hedging
  9. 9. VP Aircraft VT in MarketingVP Manufacturing Training Production ESIs Virtual Seat Solution: evaluation seat comfort, evaluation of legroom and freedom of movement, absorption of vibrations Virtual hedging of display visibility Virtual hedging of manual reachability of all control elements Image: ESI Image: ESI Image: Optis Virtual Prototyping Aircraft: Functional hedging Functionality capability – Ergonomics & Usability  Early verification of accessibility and visibility of control elements  Hedging visibility of safety-relevant control and display elements, safety at work  Virtual examination of comfort  Consideration of ergonomic aspects for age groups, percentiles, somatotypes (securing product functionality for large part of the population)  Consideration of human as a physical factor 9 VP Aircraft
  10. 10. VP Aircraft VT in MarketingVP Manufacturing Training Production Virtual hedging of reachability and usability with haptic interfaceImage: Optis Functional capability – Ergonomics & Usability 10 VP Aircraft Virtual Prototyping Aircraft: Functional hedging
  11. 11. VP Aircraft VT in MarketingVP Manufacturing Training Production Virtual pre-certification of aircraft seats with Virtual Seat Solution (EuroNCA, JNCAP) Image: CEI Image: DLR Virtual crash test with 3D dummy 11 Image: ESI Virtual certification  Objective: acceptance of parts of the aircraft without a physical prototype  Aviation: o Virtual pre-certification of aircraft seats (according to EuroNCA, JNCAP, ChinaNCAP) o Numerical experiments and analysis have long been part of approval processes o For impact simulations (of the aircraft or bird strike) o Simulation of realistic environmental conditions, which are difficult to simulate in the laboratory (vibration, temperature, altitude, flow velocity, real loading condition wing) Image: DLR Ditching of a commercial aircraft VP Aircraft Virtual Prototyping Aircraft: Functional hedging
  12. 12. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: ESI Image: Virtalis Virtual examination maintainability in direct interaction Installation/ disassembly examination with haptics (position setting and force-feedback via mechanical articulated arm system) Image: ESI Virtual examination maintainability with avatar Virtual Prototyping Aircraft: Functional hedging Service – Maintainability, repairability:  Service Engineering: Checking accessibility visually and manually  Inspection of the accessibility of assembly groups, fasteners, lubrication points, etc. o Visually o Manually o with respective tool  All variants testable  All perspectives and positions can be considered 12 VP Aircraft
  13. 13. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Fraunhofer IPA Simulation of industrial component cleansing Image: Visenso Simulation of a casting process Image: Visenso Comparative representation of differently configured milling processes Virtual Prototyping Aircraft: Functional hedging Manufacturability:  Design of manufacturing processes: often a complex spacial task  VR-application: postprocessing of CFD or FEM data  Simulative design of manufacturing processes  Analysis of alternative manufacturing process configurations 13 VP Aircraft
  14. 14. VP Aircraft VT in MarketingVP Manufacturing Training Production Assembly investigation with ambidextrous interaction VR Virtual Prototyping Aircraft: Functional hedging Manufacturability – Constructability and mountability:  Virtual environments with collision detection and slipping simulation are used in the investigation of assembly and disassembly  For this purpose, the position and orientation of a component which has to be installed/ disassembled is specified with a spatial input system  Examination of assembly aids  Also use of geometry prototype (e.g. 3D print) mounted on 1 or 2 haptic terminals (force feedback)  Collision output acoustic, graphic or haptic Image: Optis Image: ESI Image: xxx Subjective assessment of buildability through interactive navigation through the model Virtual examination of the use of lifting gear 14 Image: ESI VP Aircraft
  15. 15. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Bharathiar University Image: Optis Image: ESI Virtual Prototyping Aircraft: Functional hedging Manufacturability – Process ergonomics (product immanent):  Comfort and accessibility analyses  Visibility analyses  Collision checks  Realistic motion simulation  Human models from anthropometry database for statistical body shape sizing  Powerwall with flysticks [but: accommodative conflict]  Use of Head Mounted Displays Ergonomics examination through direct interaction in VR 15 Ergonomics examination with 3D human model Investigation of assembly ergonomics with avatar, which is controlled by a real user by means of motion capturing VP Aircraft
  16. 16. VP Aircraft VT in MarketingVP Manufacturing Training Production 16  Phase 4 – Detail planning o Industrial safety o Automation technology o DMU integration o Manufacturing processes o Conveyor technology o Assembly planning  Phase 5 – Preparation implementation  Phase 6 – Monitoring implementation  Phase 7 – Ramp-up support o Commissioning: Ramp-up o Commissioning: Training  Phase 8 – Project completion o Knowledge management Virtual Prototyping Manufacturing: Overview  Factory planning:  Types of projects: o Factory replanning o Extension o Reorganisation of an existing factory  Phase 1 – Target definition  Phase 2 – Basics determination o Inventory  Phase 3 – Concept planning o Architecture/ media systems o General construction o Layout planning o Material flow/ logistics VP Manufacturing
  17. 17. VP Aircraft VT in MarketingVP Manufacturing Training Production 17 Image: Visenso Extrusion: Simulation Virtual Prototyping Manufacturing: Basics determination  Information acquisition and evaluation as basis for the following plannings  Creation of the quantity structure for following process simulation  In the case of replanning (Brown Field projects): documentation and validation of current level of implementation (CAD plans, 3D-documentation, etc.) and target/ actual- comparison for validation  Simulative feasibility studies for suitable manufacturing processes (see VDC Whitepaper “Virtual Reality in manufacturing processes”) Image: Scantec 3D Laser scan of a complete plant Image: Scantec 3D Mixed data processing: laser scan (grey) and CAD (colored) for prevention of double occupancy of assembly space VP Manufacturing
  18. 18. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: xxx Decision aspects of an aircraft manufacturer: dock vs. flow production, transport system, working platforms 18 Image: Fh-IPA Virtual Prototyping Manufacturing: Concept planning  General construction: 3D- variant visualization of general construction and factory building  Planning building infrastructure  Layout planning: dimensioning and structuring of areas and warehouses (rough layout) in 2D/ 3D with interactive planning desk: 2D-layout on desk surface, 3D on wall; interactive cube for positioning of objects (machines, etc.) on desk  Hedging through material flow and logistics simulation  Virtual walk through factory Image: xxxxxxxImage: Fh-PA Visualization general construction Daimler Rastatt Image: VDC Meeting for layout planning at factory planning desk VP Manufacturing
  19. 19. VP Aircraft VT in MarketingVP Manufacturing Training Production Determination of target times by processing a "VR scene" (assembly engine); Entries appear automatically in the left table Simulation extrusion Virtual Prototyping Manufacturing: Detail planning  Planning of conveyor, assembly and automation technology with regard to efficiency, safety and ergonomics  Virtual commissioning of geometric-logical models  Process security through production simulation  Manual assembly tasks can be simulated through o 3D human models or o VR (tracking, motion capturing)  Industrial safety: Hedging with an interactive 3D model  Integration in factory DMUs o Geometric integration o Functional integration o Procedural integration Image: xxx Image: Altran 19 Image: Visenso Virtual workplace planning with visTABLE® Image: xxxImage: PlaVis VP Manufacturing
  20. 20. VP Aircraft VT in MarketingVP Manufacturing Training Production 20 Virtual Prototyping Manufacturing: Monitoring implementation Image: RE'FLEKT Image: TU München Image: Scantec 3D Extracted 3D-model from laser scan of a transformer station AR-planning in existing plant: conveyor technology AR-based planning of new objects in existing system  Coordination, control and documentation of implementation  VR for target/ actual-comparison of implemented status by means of mixed data processing (laser scans vs. 3D- construction)  Augmented Reality (fade-in target- planning on current status)  Targets: o Quality control o Project control (e.g. billing of performed work) VP Manufacturing
  21. 21. VP Aircraft VT in MarketingVP Manufacturing Training Production 21 Virtual Prototyping Manufacturing: Ramp-up support Commissioning: Virtual Ramp-Up  Virtual design of sensors, actuators  Avoidance of collisions, deadlocks  Hardware-in-the-loop simulations  Transmission of control code (offline programming) to physical plants  Shortening the ramp-up time by simulation- based preliminary tests with simultaneously improved level of planning maturity of robotics and automation systems Commissioning: Training  [see slide „Training production“] Image: Fh-IPA Image: RIF 3D-model of a automated assembly line Hardware-in-the-loop: physical control vs. virtual model Image: ESI Operating safety and handling can be inspected early due to digital model VP Manufacturing
  22. 22. VP Aircraft VT in MarketingVP Manufacturing Training Production 22 VP Manufacturing Virtual Prototyping Manufacturing: Project completion  Evaluation of the past project and securing the gained knowledge  Backing up 3D geometry data from phase 2 (basic determination) and phase 6 (implementation monitoring)  Backing up factory DMU model and all simulation models from phase 4 (detail planning)  Backing up 3D knowledge management system from phase 7 (ramp-up support)  4 types of knowledge in virtual environments: position, structure, behavior, procedural knowledge  4 opportunities for learning in virtual environments: spatial, conceptual, motoric, procedural learning Image: Fh-IPA Image: VRMMP Image: VRMMP Position and meaning of a display Functionality of a process Integral, total 3D-model consisting of layout, conveyor technology and robotics
  23. 23. VP Aircraft VT in MarketingVP Manufacturing Training Production Representation of a night scene in a flight simulator Training – Operation  Flight simulators: safe training for future pilots o Understanding of all displays o Operation, handling o Special aircraft behaviour o Big vehicles, high seating positions o Unclear aircraft areas  Safe simulation and training of critical situations  Obstructions (also night vision)  Communication with others (e.g. traffic control) Image: xxx 23 Image: Halldale Use of a flight simulator Image: Barco Image: Barco Spheric projection for a flight simulator Training
  24. 24. VP Aircraft VT in MarketingVP Manufacturing Training Production View in the simulator of an airport tower Training – Operation  Simulators for airport towers and control centers o Understanding of all displays o Operation, handling o Working procedures o Monitoring and recording the situation at the airport (simulated windows) o Dealing with obstructions o Communication (mainly with pilots) Image: xxx 24 Image: Barco View in the simulator of an airport towerImage: Barco Image: Barco View in the simulator of an airport tower Training
  25. 25. VP Aircraft VT in MarketingVP Manufacturing Training Production Virtual repair training with Head Mounted Display and haptic interface 25 Image: NASA Tactile supported training Image: Haption Instructions in interactive environment Training – Maintenance/ Repair  Processes, process knowledge, dangers of damage  Learning concepts: demonstrate - accompany – examine  Resource/ tool applications  All variations  All perspectives  [Animated] AR projection (hidden installations on real vehicle) Image: xxxImage: Altran Training
  26. 26. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Haption Assembly training in a CAVE of PSA Peugeot Citroën Coating trainer SimSpray Training – Manufacturing  In case of non-availability of factory/ plant/ device  Also in advance  Safe (for man and machine)  Possibly cheaper  3D-based Operator Training Simulators (OTS) 26 Image: SimSpray Image: Optis Assembly training with avatar, which is controlled by a real user by means of motion capturing Training
  27. 27. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Altran/CenterlineDesign Scheme of LASER projection Image: Altran/CenterlineDesign Photograph of the view on a projection area Production: Assistance systems LASER projection  For quality assurance  Display of mounting positions for brackets, wiring harness and other systems  Guide function for drilling and cutting 27 Production
  28. 28. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Testia Assembly of a bracket at the projected position Image: Testia Overall projection and display of the next working steps 3D capturing and projection unit Production: Assistance systems Augmented Reality projection  SART-Augmented Reality projection system for o Inspection o Quality assurance (target/ actual comparison) o Installation instructions o Guides via video projection (also film with instructions)  3D capture unit (depth imaging camera) is used for referencing the projection relative to the 3D object Image: Testia 28 Production
  29. 29. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Testia DMU Browser with guiding function Image: Boeing AR-based harness assembly with data glasses (1992) Tracking the A350 wing mounting Tablet PC based Augmented Reality  DMU viewer  In-place display of meta information by means of AR via DMU  Correct display of product and process information by means of AR via DMU Smart glasses based Augmented Reality  Wishful thinking for a long time  Hardware (smart glasses) currently not yet practically usable for Augmented Reality Image: Testia 29 Production Production: Assistance systems
  30. 30. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: xxx Detect changes Comparison 3D scan with CAD MCAx –measuring arm Production: Quality assurance and documentation Scanning and Reverse Engineering  MCAx: 3D capture of small to medium sized parts  MCAx-coordinate measuring arm: o Precise, o Reliable, o Easy to use (manual), o Transportable  7-axis measuring system 30 3D scan to CAD Imageer: Altran/CenterlineDesign Production
  31. 31. VP Aircraft VT in MarketingVP Manufacturing Training Production Structure tests and measurements Structure scanning Optical scanner Scanning and Reverse Engineering  K-series: capture medium sized to large components  Portable system K-series, optical coordinate measuring system  No mechanical restrictions: set up freely and capture desired points or surfaces o Structure tests and measurements o Damage control o Door tension o Structure scanning 31 Images: Altran/CenterlineDesign Production Production: Quality assurance and documentation
  32. 32. VP Aircraft VT in MarketingVP Manufacturing Training Production Optical measuring system in use Deviations of panels in 2 axis Optical 3D object detection Scanning and Reverse Engineering  LASER radar: spacious measuring technology  No confusion between adjacent interior lining  Automatic part measurement  Automatic tool measurement  Thickness calculation  Verification of the profile of the outer shell  Scripts possible for automatic measurement of many components 32 Images: Altran/CenterlineDesign 2D section through 3D scan of the wing Production Production: Quality assurance and documentation
  33. 33. VP Aircraft VT in MarketingVP Manufacturing Training Production Assembly of MCAs Images: Altran/CenterlineDesign Measurement of the overall assembly Laser scan unit Scanning and Reverse Engineering  iGPS– large-scale measurement technology  MCA (major component assembly)- preparation and assembly  MCA assembly  Verification of aerodynamics and symmetry 33 Production Production: Quality assurance and documentation
  34. 34. VP Aircraft VT in MarketingVP Manufacturing Training Production Scanned 3D model of a helicopter Images: Altran/CenterlineDesign Scanned 3D model of a part of an aircraft Surphaser Scanning and Reverse Engineering  Surphaser: large-scale measurement technology  The surphaser scans both short and medium distances: 1m to 130m  Thus suitable for reverse engineering  Submillimeter accuracy  Scan rate of up to 1 million points per second 34 Production Production: Quality assurance and documentation
  35. 35. VP Aircraft VT in MarketingVP Manufacturing Training Production Marker positions Images: Altran/CenterlineDesign Graphical overlay of real perspective and 3D computer graphics Marker Mobile CAD usage and Augmented Reality  Graphical overlay of real objects with virtual 3D data for quality assurance  For documentation: screenshots  Paperless assembly 35 Production Production: Quality assurance and documentation
  36. 36. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Testia Graphical overlay target specifications on current status Image: Altran/CenterlineDesign Detailled view on serving trolley Fixed tablet PC with AR scene Use of Augmented Reality  Use of tablet PCs: camera records real image; display of the composite image on the tablet  Possibly mounting for fixing the tablet  Target-actual comparisons  Display of missing components  Digitizing new knowledge about mobile devices (camera recording, sensor data acquisition, etc.); filing for documentation and sharing with others (such as knowledge management systems and social media)  [Knowledge types in virtual environments: position, structural, behavioral and procedural knowledge] Image: Altran/CenterlineDesign 36 Production Production: Quality assurance and documentation
  37. 37. VP Aircraft VT in MarketingVP Manufacturing Training Production 37 Marketing: Virtual techniques in marketing process: 5 steps 1. Market and environmental analysis  Competitive analysis: Benchmarks  Customer analysis  Virtual Store  Tests & Presentations  Customer dialogue 2. Target definition  Order hedging and mass customization  Creativity support  Customer integration with VR  Overcoming digital gap  High-tech image 3. Strategy definition  Virtual engineering in product development  Customer integration with VR 4. Marketing-Mix  Variant development  3D and VR for print, web, point-of-sales, digital signage in communication  Virtual sell-in, virtual training and virtual store in distribution 5. Marketing mapping  Virtual store/ test/ training for verifying target achievement VT in Marketing
  38. 38. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: SensoMotoric Instruments Examination of competitor products by means of Reverse Engineering Interactive comparison of interior design variants by means of a 3D configurator Image: Altran/CenterlineDesign 38 Image: NIAR Marketing: Market and environmental analysis  Variant comparisons prior to the creation of physical, haptic prototypes (thinning variants)  Virtual benchmarks: comparison of own (still virtual) designs with competitive products  Product tests and acceptance tests on the basis of virtual prototypes: gaze analyses, dialogue, recording critique and suggestions  Secret tests of new products, hidden from competitors, failed approaches remain confidential  Virtual customer dialogue via 3D web platforms or virtual worlds  Statistical evaluation of preferences using 3D configurators Gaze analyses: stereo-3D-glasses with integrated eye tracking VT in Marketing
  39. 39. VP Aircraft VT in MarketingVP Manufacturing Training Production Increase customer orientation and customer satisfaction: Virtual comfort examinations for the passengers: does the product meet the requirements of the market? Image: NIAR Image: Gravity Innovative capability: creative working environment in the form of a augmented reality based sketching (with GravitySketch) Image: ESI 39 Marketing: Target definition  The achievement of goals in marketing is measured on the basis of so-called target indicators o Indicator customer satisfaction o Indicator innovation capability o Indicator customer orientation o Indicator engagement/ satisfaction employees o Indicator image  Question: contribution of virtual techniques to target indicators? Increase of employee satisfaction: integration of employees in development process VT in Marketing
  40. 40. VP Aircraft VT in MarketingVP Manufacturing Training Production Image: Ethiopian Airlines For good customer relations: design visualization interior to ensure a common understanding Estimation of the efficiency of the use of AR Image: Rapex Image: xxx 40 Image: Testia Marketing: Strategy definition Strategy „superior, attractive products“  Offer impeccable products designed for their complete life cycle: massive frontloading  Desired products of the customer  Minimization of product recalls Strategy „superior, efficient processes“  VR/ AR based fast and secure product development that takes all relevant aspects into account Strategy “superior, customer relations”  Preparation of the offer jointly with the customer  Inclusion of all wishes  Immediate statements on feasibility, price, delivery time, ...  Integrated solutions: initial configuration at home, detailing on site Product recalls of respective product group in the European Union VT in Marketing
  41. 41. VP Aircraft VT in MarketingVP Manufacturing Training Production Design representation aircraft constructionImage: ESI Image: bitmanagement Product configuration in 3D Image: ESI Virtual development at Boeing 41 VT in Marketing Marketing: Marketing-Mix Product policy:  Pursuit objectives of virtual engineering  Further pursuit of promising product variants in development Communication:  Supply of print, web, PoS, digital signage, trade fair presence with 3D data for: (interactive, animated, custom, multimodal) presentation  Reduction of time-to-campaign  Reduction of costs for cross media content Distribution:  Sales support with virtual techniques (e.g. configuration, immersion)
  42. 42. © Competence Centre for Virtual Reality and Cooperative Engineering w. V. – Virtual Dimension Center (VDC) Thank you very much for your interest! You are interested in this topic and you are looking for contact persons/ implementation partners? Please contact us. Virtual Dimension Center (VDC) Fellbach Auberlenstraße 13 70736 Fellbach www.vdc-fellbach.de

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