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Wavy Tv


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Wavy Tv

  1. 1. WAVY-TV<br />
  2. 2. When Was the WAVY-TV first formed?<br />WAVY-TV, Channel 10, signed on the air September 1, 1957 as the ABC affiliate in Hampton Roads, VA but switched to NBC affiliate in 1959. <br />
  3. 3. First Owner of WAVY-TV<br />Originally started by Tidewater Teleradio in 1957 as an offshoot to their radio station, WAVY-AM (AM 1350 now WGPL).<br />
  4. 4. Ownership changes past to present<br />The original owners Tidewater Teleradio sold WAVY-TV to LIN Broadcasting, Inc in 1968. It has not been any changes in ownership since 1968.<br />
  5. 5. Organizational Chart<br />
  6. 6. Coverage, Signal Strength & Channel<br />WAVY-TV area of coverage is Norfolk, Portsmouth, Virginia Beach and Newport News, Virginia.<br />Their signal strength is 575Mhz.<br />And they broadcast on Analog Channel 10, DTV Channel 31<br />
  7. 7.
  8. 8. Market Position<br />#1 in household ratings for all stations who broadcast weekday newscasts (morning, early evening and late news). <br />
  9. 9. Advertising Rates<br />Sunday 12am-1230am 30s $25<br /> M-F 5am-6am ** $125<br /> M-F 6am-7am ** $500<br /> M-F 7am-9am ** $475<br /> M-F 9am-10am ** $200<br /> M-F 10am-11am ** $ 100<br /> M-F 12pm-1pm ** $ 75<br /> M-F 1pm-2pm ** $ 175<br /> M-F 2pm-3pm ** $ 60<br /> M-F 3pm-4pm ** $ 125<br /> M-F 4pm-5pm ** $ 175<br />
  10. 10. Rates Cont..<br />M-F 5pm-530pm 30s $500<br />M-F 530Pm-6pm ** $500<br />M-F 6pm-7pm ** $600<br />M-F 7pm-730pm ** $400<br />M-F 8pm-10pm ** $900<br />M-F 10pm-11pm ** $700<br />M-F 11pm-12pm ** $200<br />
  11. 11. Network Affiliation & Wired Services used.<br />Associated Press wires <br />ABC (1957-1958) NBC (1959-present)<br />
  12. 12. Production Packages<br />News Music by 615 music “News Wire” Commercial music provided by MegaTrax<br />
  13. 13. Recent Community service activities<br />Operation School Supplies: Summer community service campaign that collected over 45,000 school supply items to donate to schools in Hampton Roads.<br />
  14. 14. Future community-oriented activity <br />Coats for Kids-Winter community service campaign that collects coats to distribute to children in Hampton Roads.<br /> <br />
  15. 15. Market Share<br />WAVY-TV represents between 20%-30% of the total market in advertising revenue.<br />
  16. 16. How can WAVY-10 improve its audiences, the community and advertising clients?<br />“Recognizing the power and influence of television, WAVY TV 10 will focus on our community affairs efforts. WAVY will invest its energies mainly on Family, Health and Education issues. These are the key areas that not only strengthen the fabric of a progressive society but also help ensure the highest quality of life in Hampton Roads”. Jana Gordon community affairs Coordinator Wavy-TV/ WVBT-TV<br /> <br />
  17. 17. Any unusual features/facts about the media organization we should know about?<br />In this market, WAVY –TV is the first station to broadcast in color, the first to utilize a helicopter to gather news and the first station to make the switch to high- definition. And the first to broadcast news at 5am<br />
  18. 18. Recommendations <br />More community service programs<br />