Talking of various mobile phoneservices, SMS or short messagingservice is undoubtedly the mostpopular one of the family.Irrespective of age, social status andpurpose, almost every single cellphone user sends as well asreceives a variable numbers of SMSeveryday. The only difference lies in the factthat while some might be sendinghundreds of SMS everyday, someother might be sending a relativelysmaller number. The commercialsector has been trying to use thisgeneral trend to their advantage.Guess how?
For those who have still not got the answer, letme spill the beans. We are talking of Bulk SMSMessaging, which, if used appropriately canserve as a great marketing tool. To elaborate onthis, as highlighted above, almost every mobileuser follows SMS on a regular basis. So, what ifinformation related to services, products,discounts offers and others are forwarded to thepeople in the form of a text message? On onehand it will ensure that a large number oftargeted clients come to know about theservices within minutes, on the other side it isgoing to reduce the total advertising cost by aconsiderable margin. What it effectively meansis achieving a better marketing in an even lowercost compared to the traditional offlineadvertising modes. What better can businessesexpect to get?
Businesses mostly make use of the newlydeveloped advanced messaging softwareto send Bulk SMS messaging to theirpotential clients. The mass response to thisform of advertising is mixed to say theleast. While some might well be motivatedby such notifications, few others getirritated at receiving such messages.However, from the business point ofview, even if twenty percent of therecipients show a positive attitude towardsSMS alerts, at the end it stands as a bigbonus for the companies.
In its starting days, Bulk SMS messaging was more of a trial and errorprocess where the outcome was not known but companies tried their luckshoping for something good to transpire. However, with time, the process isgetting a lot more scientific as well. Companies are nowadays maintainingdatabases containing the contact details of all senders.Next, the details of the responders are also being collected from varioussources and what follows next is even dramatic. The original database isupdated, assigning special priority for the list of respondents. Therefore, forevery further transaction, the percentage of positive recipients is risinghigher and higher.
Apart from businesses, BulkSMS messaging also findslarge and widespreadapplication for educationaland social awarenesspurposes, issuingnotifications and warnings topeople and many more.Starting from school andcolleges to the nationalGovernments, the presenceof bulk message is presentlyvisible everywhere.
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