Public Opinion Dr. Christopher S. Rice
Public Opinion  The politically relevant opinions held by ordinary citizens that they express openly through words or acti...
Polling
Survey Systematic interviews by trained, professional interviewers, who ask a standardized set of questions of a rather sm...
Public Opinion Poll a relatively few individuals (the sample) are interviewed in order to estimate the opinions of a whole...
The Theory of Probability
Sampling Error?
68% 95% The Bell Curve
Representative (Probability) Sample sample in which each individual in the population has a known probability of being sel...
Phone Books and Computer Dialing (cc) 2006 mj ecker Some Rights Reserved
What about Cell Phones? (cc) 2006 Andreww Hubbell Some Rights Reserved
Straw Polls Unscientific surveys which make no attempt at using a representative (random) sample in their polling.
1936 Presidential Election
 
1948 Presidential Election
2004 Zogby Exit Polls
Push polls Polls which deliberately feed respondents misleading information or leading questions in an effort to “push” th...
Political Socialization the learning process through which people acquire their political opinions, beliefs and values.
Political beliefs are NOT ingrained… they are acquired through a lifelong learning process.
Political outlook is substantially influenced by childhood learning.
Political Socialization is  CUMULATIVE in nature
VS.
Age-Cohort Tendency
Agents of Political Socialization <ul><li>Family </li></ul><ul><li>Schools </li></ul><ul><li>Mass Media </li></ul><ul><li>...
Effects on Public Opinion of… <ul><li>Race and ethnicity </li></ul><ul><li>Religion </li></ul><ul><li>Region </li></ul><ul...
 
 
 
 
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PS 101 Public Opinion

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Slide show prepared for a series of lectures on public opinion and political socialization for PS 101 American Government at the University of Kentucky, Fall 2007. Dr. Christopher S. Rice, Lecturer.

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PS 101 Public Opinion

  1. 1. Public Opinion Dr. Christopher S. Rice
  2. 2. Public Opinion The politically relevant opinions held by ordinary citizens that they express openly through words or actions.
  3. 3. Polling
  4. 4. Survey Systematic interviews by trained, professional interviewers, who ask a standardized set of questions of a rather small number of randomly chosen citizens.
  5. 5. Public Opinion Poll a relatively few individuals (the sample) are interviewed in order to estimate the opinions of a whole population.
  6. 6. The Theory of Probability
  7. 7. Sampling Error?
  8. 8. 68% 95% The Bell Curve
  9. 9. Representative (Probability) Sample sample in which each individual in the population has a known probability of being selected at random for inclusion in the survey
  10. 10. Phone Books and Computer Dialing (cc) 2006 mj ecker Some Rights Reserved
  11. 11. What about Cell Phones? (cc) 2006 Andreww Hubbell Some Rights Reserved
  12. 12. Straw Polls Unscientific surveys which make no attempt at using a representative (random) sample in their polling.
  13. 13. 1936 Presidential Election
  14. 15. 1948 Presidential Election
  15. 16. 2004 Zogby Exit Polls
  16. 17. Push polls Polls which deliberately feed respondents misleading information or leading questions in an effort to “push” them into favoring a particular candidate or issue.
  17. 18. Political Socialization the learning process through which people acquire their political opinions, beliefs and values.
  18. 19. Political beliefs are NOT ingrained… they are acquired through a lifelong learning process.
  19. 20. Political outlook is substantially influenced by childhood learning.
  20. 21. Political Socialization is CUMULATIVE in nature
  21. 22. VS.
  22. 23. Age-Cohort Tendency
  23. 24. Agents of Political Socialization <ul><li>Family </li></ul><ul><li>Schools </li></ul><ul><li>Mass Media </li></ul><ul><li>Peers </li></ul><ul><li>Political Institutions & Leaders </li></ul><ul><li>Churches </li></ul>
  24. 25. Effects on Public Opinion of… <ul><li>Race and ethnicity </li></ul><ul><li>Religion </li></ul><ul><li>Region </li></ul><ul><li>City vs. country </li></ul><ul><li>Party Affiliation </li></ul>

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