1.
INTRODUCTION TO
SOCIAL CAPITAL.
13thth of February 2018
London

2.
Read the Klout Handout.
What social media role do
you feel most comfortable
with?

3.
Do you notice anything that
they have in common?

4.
The Art of Asking

5.
TRUST
 You need less contracts.
 Important when you can’t monitor your employees work.
 Trust is especially needed in the creative industries.
 Litigation Is less frequent.
 Less resources to protecting yourself. Tax, Insurance, bribes
or private security.
 Low trust discourages innovation. More time to dealing
with bad employees, partners etc

6.
WHAT TRUST MAKES POSSIBLE.
 (Arrow 1972) – Economic actions that require some
agents to rely on the future action of others are
accomplished at lower costs in higher trust
environments.
 “Virtually every commercial transaction has within
itself an element of trust, certainly every transaction
conducted over a period of time.”
 Much economic backwardness in the world can be
explained by the lack of mutual confidence.

7.
Social Capital.
It’s not
what you
know it’s
who you
know.

8.
THE MARKET

9.
TRUST & COMMITMENT COME
FROM AUTHENTCITY

10.
@PACTCOFFEE
@pactcoffee is a coffee club. You join and get coffee's flatpacked in the
post.
They are a very interesting company to look at.
On the big screen we will look at @pactcoffee and analyse a report
together.
Lets look up @pactcoffee
Then it is up to you.

11.
COMPARE @PACTCOFFEE WITH
@HASBEAN
 Followers
 https://moz.com/followerwonk/VrQ1u
 Influencers
 https://moz.com/followerwonk/M9LL2

12.
 Look at the percentage of @contacts, Retweets and
URL tweets
 Who is the most ‘social’?
 What is Pact Coffee doing that is different to the
rest?
 Look at their twitter pages and see who is being the
most human?
PLEASE NOW GO TO...

13.
HOMEWORK IS TO COMPETITOR
ANALYSIS AND TRY AND COME UP
WITH A TYPICAL CUSTOMER