SlideShare a Scribd company logo
1 of 42
Download to read offline
Make Money by
              Giving it Away for Free
                            How to make a living with WordPress
                                 WordCamp Toronto, 2011




Wednesday, 9 November, 11                                         1
About Christopher


              thisismyurl.com
              @thisismyurl




Wednesday, 9 November, 11         2
About Christopher

              WordPress developer since 2006
              Web developer since 1996
              Software developer since 1986




Wednesday, 9 November, 11                      3
About Christopher

              No formal training in software development
              Studied political communications at university
              Went back to school for business, not computers




Wednesday, 9 November, 11                                       4
About Christopher

              WordPress developer for Canada’s largest news company
              25 plugins in the WordPress repository
              Travels the country consulting on WordPress websites




Wednesday, 9 November, 11                                             5
About Christopher

              Free is not a business model
              Pray for help but swim for shore
              The best things in life really are free.




Wednesday, 9 November, 11                                6
What are we
                            going to cover?
                            How to make a living with WordPress
                                 WordCamp Toronto, 2011




Wednesday, 9 November, 11                                         7
Today’s talk is about ...

              Money and what’s really important to get from WordPress
              How to make a living from WordPress
              How to profit from WordPress
              Learning from (and giving to) the community



Wednesday, 9 November, 11                                               8
What are you
                              doing wrong?
                            The fundamental misunderstanding of
                                 most WordPress developers.




Wednesday, 9 November, 11                                         9
You are your own brand.

              Build your knowledge base, build your community
              Build your community, build your authority
              Build your authority, increase your opportunities
              Build your opportunities, achieve your goals



Wednesday, 9 November, 11                                         10
Money isn’t enough.
                  There’s more to building a living than money alone.




Wednesday, 9 November, 11                                               11
Let’s talk about sex.

              Indulgence is about things you want, not things you need
              Travel opportunities, eating in nice restaurants, etc.
              Good WordPress developers can indulge in life




Wednesday, 9 November, 11                                                12
“Two years ago, I spent two months in
                Europe and my income didn’t suffer”

    Bill Ericson
    @billericson
    http://billericson.com
Wednesday, 9 November, 11                               13
Let’s talk about money.

              Security is about having the things you need in life
              Knowing your mortgage is paid, food is on the table
              Good WordPress developers can count on a pay cheque




Wednesday, 9 November, 11                                            14
“I tell my wife, we live in a home
                             that WordPress built.”

    Chris Bavota
    @bavotasan
    http://bavotasan.com
Wednesday, 9 November, 11                                  15
Pressworks with Brendan Sera-Shriar
                          12pm in room 303




Wednesday, 9 November, 11                               16
Let’s talk about power.

              Authority is about influence and the respect of your peers
              Being confident isn’t being arrogant
              Good WordPress developers can work from anywhere




Wednesday, 9 November, 11                                                 17
“There’s always more to learn, even as a
                         core developer.”

    Andrea Rennick
    @andrea_r
    http:/ronandandrea.com
Wednesday, 9 November, 11                               18
WordPress Multisite with Ron and Andrea
                       2pm in room 302




Wednesday, 9 November, 11                              19
“I had 3,000 views a day. I was shocked.”


    Samuel Wood
    @otto42
    http://ottopress.com
Wednesday, 9 November, 11                               20
How to Make a Living
                   with WordPress
                            Five ways to make a living with WordPress




Wednesday, 9 November, 11                                               21
“20,000 people make a living
                                  from WordPress”

     Matt Mullenweg
     @photomatt
     http:/ma.tt
Wednesday, 9 November, 11                                  22
Work for the man.

              Full time work as a WordPress developer
              Startups, media and small firms often use WordPress
              Offers steady income and security




Wednesday, 9 November, 11                                          23
Consulting is cool.

              Consultants work as hired guns, not employees
              Often work remotely from their own location
              Bill 2x or 3x standard rate, but give up security




Wednesday, 9 November, 11                                         24
19% of Alexa’s top 100,000
                              sites are on WordPress.




Wednesday, 9 November, 11                                25
65,000,000 websites
                            run on WordPress.org




Wednesday, 9 November, 11                          26
32,500,000 websites
                             run WordPress 3.2




Wednesday, 9 November, 11                         27
32.5 million websites at $50/upgrade?
                           $1,625,000,000




Wednesday, 9 November, 11                              28
Publish your expertise.

              Write free tutorials to create authority and drive traffic
              Build an audience, help them learn to use WordPress
              Offer free support in the WordPress.org forums
              Publish paid PDF or video content to generate revenue



Wednesday, 9 November, 11                                                 29
Q: What would you consider to be your most
              valuable contribution to WordPress?
           A: Helping in the support forums.


    Mika A. Epstein
    @ipstenu
    ipstenu.org
Wednesday, 9 November, 11                               30
Sell your solutions.

              Build free themes and plugins for WordPress.org
              35% of traffic to thisismyurl.com comes from plugins
              Create custom plugins as a consultant
              Sell commercial themes and plugins as residual revenue



Wednesday, 9 November, 11                                              31
Create content for a living

              Write tutorials on your blog, sell paid tutorials
              Contribute to the Codex to raise your authority
              Sell your technical writing to online magazines and papers
              Design icons, themes and artwork for other bloggers



Wednesday, 9 November, 11                                                  32
Advertise on your website.

              Advertising with CPC or CPM models
              Use affiliate links to promote suitable content
              Advertise yourself, or at least know your market




Wednesday, 9 November, 11                                        33
AdSence Makes no sense.

              1 in 1,000 users click ads on my website
              Google pays me approximately $1.25 per click.
              Generating $1.25 in ad sales per 1,000 visits




Wednesday, 9 November, 11                                     34
AdSence Makes no sense.

              1 in 1,000 users click ads on my website
              Bluehost pays me $65 per signup.
              1 in 3 clicks from my site to Bluehost signup
              Generating me $21.67 in affiliate sales per 1,000 visits



Wednesday, 9 November, 11                                               35
“Know well what holds you back, and
                      what moves you forward”


    The Buddha

Wednesday, 9 November, 11                              36
Work Directly for WordPress

              Become a core developer on WordPress
              Work for WordPress.com and Automattic
              Work for Matt Mullenweg, Audrey Capital etc.




Wednesday, 9 November, 11                                    37
Manage your Wordflow with Mo Jangda.
                       2pm in room 302




Wednesday, 9 November, 11                           38
The Community
                            How to make a living with WordPress
                                 WordCamp Toronto, 2011




Wednesday, 9 November, 11                                         39
The Secret to Success

              Help edit the Codex, write great content for users
              Volunteer in the forums, build strong relationships
              Write free plugins and submit them to WordPress.org
              Create themes for WordPress.org



Wednesday, 9 November, 11                                           40
Three Easy Ways to Fail

              Focus on selling yourself instead of helping others
              Create conflict instead of creating great websites
              Forget that WordPress is about the GPL




Wednesday, 9 November, 11                                           41
Thank you, any questions?



    @thisismyurl

Wednesday, 9 November, 11                               42

More Related Content

Recently uploaded

From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your Queries
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your QueriesExploring ChatGPT Prompt Hacks To Maximally Optimise Your Queries
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your QueriesSanjay Willie
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESmohitsingh558521
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxLoriGlavin3
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 

Recently uploaded (20)

From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your Queries
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your QueriesExploring ChatGPT Prompt Hacks To Maximally Optimise Your Queries
Exploring ChatGPT Prompt Hacks To Maximally Optimise Your Queries
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptxThe State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Wordcamp Toronto

  • 1. Make Money by Giving it Away for Free How to make a living with WordPress WordCamp Toronto, 2011 Wednesday, 9 November, 11 1
  • 2. About Christopher thisismyurl.com @thisismyurl Wednesday, 9 November, 11 2
  • 3. About Christopher WordPress developer since 2006 Web developer since 1996 Software developer since 1986 Wednesday, 9 November, 11 3
  • 4. About Christopher No formal training in software development Studied political communications at university Went back to school for business, not computers Wednesday, 9 November, 11 4
  • 5. About Christopher WordPress developer for Canada’s largest news company 25 plugins in the WordPress repository Travels the country consulting on WordPress websites Wednesday, 9 November, 11 5
  • 6. About Christopher Free is not a business model Pray for help but swim for shore The best things in life really are free. Wednesday, 9 November, 11 6
  • 7. What are we going to cover? How to make a living with WordPress WordCamp Toronto, 2011 Wednesday, 9 November, 11 7
  • 8. Today’s talk is about ... Money and what’s really important to get from WordPress How to make a living from WordPress How to profit from WordPress Learning from (and giving to) the community Wednesday, 9 November, 11 8
  • 9. What are you doing wrong? The fundamental misunderstanding of most WordPress developers. Wednesday, 9 November, 11 9
  • 10. You are your own brand. Build your knowledge base, build your community Build your community, build your authority Build your authority, increase your opportunities Build your opportunities, achieve your goals Wednesday, 9 November, 11 10
  • 11. Money isn’t enough. There’s more to building a living than money alone. Wednesday, 9 November, 11 11
  • 12. Let’s talk about sex. Indulgence is about things you want, not things you need Travel opportunities, eating in nice restaurants, etc. Good WordPress developers can indulge in life Wednesday, 9 November, 11 12
  • 13. “Two years ago, I spent two months in Europe and my income didn’t suffer” Bill Ericson @billericson http://billericson.com Wednesday, 9 November, 11 13
  • 14. Let’s talk about money. Security is about having the things you need in life Knowing your mortgage is paid, food is on the table Good WordPress developers can count on a pay cheque Wednesday, 9 November, 11 14
  • 15. “I tell my wife, we live in a home that WordPress built.” Chris Bavota @bavotasan http://bavotasan.com Wednesday, 9 November, 11 15
  • 16. Pressworks with Brendan Sera-Shriar 12pm in room 303 Wednesday, 9 November, 11 16
  • 17. Let’s talk about power. Authority is about influence and the respect of your peers Being confident isn’t being arrogant Good WordPress developers can work from anywhere Wednesday, 9 November, 11 17
  • 18. “There’s always more to learn, even as a core developer.” Andrea Rennick @andrea_r http:/ronandandrea.com Wednesday, 9 November, 11 18
  • 19. WordPress Multisite with Ron and Andrea 2pm in room 302 Wednesday, 9 November, 11 19
  • 20. “I had 3,000 views a day. I was shocked.” Samuel Wood @otto42 http://ottopress.com Wednesday, 9 November, 11 20
  • 21. How to Make a Living with WordPress Five ways to make a living with WordPress Wednesday, 9 November, 11 21
  • 22. “20,000 people make a living from WordPress” Matt Mullenweg @photomatt http:/ma.tt Wednesday, 9 November, 11 22
  • 23. Work for the man. Full time work as a WordPress developer Startups, media and small firms often use WordPress Offers steady income and security Wednesday, 9 November, 11 23
  • 24. Consulting is cool. Consultants work as hired guns, not employees Often work remotely from their own location Bill 2x or 3x standard rate, but give up security Wednesday, 9 November, 11 24
  • 25. 19% of Alexa’s top 100,000 sites are on WordPress. Wednesday, 9 November, 11 25
  • 26. 65,000,000 websites run on WordPress.org Wednesday, 9 November, 11 26
  • 27. 32,500,000 websites run WordPress 3.2 Wednesday, 9 November, 11 27
  • 28. 32.5 million websites at $50/upgrade? $1,625,000,000 Wednesday, 9 November, 11 28
  • 29. Publish your expertise. Write free tutorials to create authority and drive traffic Build an audience, help them learn to use WordPress Offer free support in the WordPress.org forums Publish paid PDF or video content to generate revenue Wednesday, 9 November, 11 29
  • 30. Q: What would you consider to be your most valuable contribution to WordPress? A: Helping in the support forums. Mika A. Epstein @ipstenu ipstenu.org Wednesday, 9 November, 11 30
  • 31. Sell your solutions. Build free themes and plugins for WordPress.org 35% of traffic to thisismyurl.com comes from plugins Create custom plugins as a consultant Sell commercial themes and plugins as residual revenue Wednesday, 9 November, 11 31
  • 32. Create content for a living Write tutorials on your blog, sell paid tutorials Contribute to the Codex to raise your authority Sell your technical writing to online magazines and papers Design icons, themes and artwork for other bloggers Wednesday, 9 November, 11 32
  • 33. Advertise on your website. Advertising with CPC or CPM models Use affiliate links to promote suitable content Advertise yourself, or at least know your market Wednesday, 9 November, 11 33
  • 34. AdSence Makes no sense. 1 in 1,000 users click ads on my website Google pays me approximately $1.25 per click. Generating $1.25 in ad sales per 1,000 visits Wednesday, 9 November, 11 34
  • 35. AdSence Makes no sense. 1 in 1,000 users click ads on my website Bluehost pays me $65 per signup. 1 in 3 clicks from my site to Bluehost signup Generating me $21.67 in affiliate sales per 1,000 visits Wednesday, 9 November, 11 35
  • 36. “Know well what holds you back, and what moves you forward” The Buddha Wednesday, 9 November, 11 36
  • 37. Work Directly for WordPress Become a core developer on WordPress Work for WordPress.com and Automattic Work for Matt Mullenweg, Audrey Capital etc. Wednesday, 9 November, 11 37
  • 38. Manage your Wordflow with Mo Jangda. 2pm in room 302 Wednesday, 9 November, 11 38
  • 39. The Community How to make a living with WordPress WordCamp Toronto, 2011 Wednesday, 9 November, 11 39
  • 40. The Secret to Success Help edit the Codex, write great content for users Volunteer in the forums, build strong relationships Write free plugins and submit them to WordPress.org Create themes for WordPress.org Wednesday, 9 November, 11 40
  • 41. Three Easy Ways to Fail Focus on selling yourself instead of helping others Create conflict instead of creating great websites Forget that WordPress is about the GPL Wednesday, 9 November, 11 41
  • 42. Thank you, any questions? @thisismyurl Wednesday, 9 November, 11 42