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The Theory and Practice of Business Podcasting

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A practical, executive-level overview of podcasting for business.

Published in: Business, Technology
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The Theory and Practice of Business Podcasting

  1. 1. Theory and Practice of Podcasting
  2. 2. Agenda <ul><li>What is a podcast? </li></ul><ul><li>Podcast publishing mechanisms </li></ul><ul><li>Characteristics of successful podcasts </li></ul><ul><li>The podcasting process </li></ul>
  3. 3. What is a Podcast? <ul><li>A podcast is an audio program delivered via the internet </li></ul><ul><li>The first use of the term “podcast” was in fall, 2004 </li></ul><ul><li>There are now millions podcasts </li></ul><ul><li>Apple’s addition of podcasting support to iTunes in 2005 was the breakout moment for the medium </li></ul>
  4. 4. Common Traits Of Podcasts <ul><li>Regularly updated </li></ul><ul><li>Vary in tone from formal to relaxed </li></ul><ul><li>Commonality of structure from episode to episode </li></ul><ul><li>Can be listened to directly, or subscribed to via RSS </li></ul><ul><li>Example: Shel Holtz and Neville Hobson’s For Immediate Release ( http://www.forimmediaterelease.biz ) and the Clue Unit ( http://www.clueunit.com ) </li></ul>
  5. 5. Delivery via a blog site <ul><li>Just like a “regular” blog post </li></ul><ul><li>Attach link to MP3 file as an “enclosure” to the RSS feed </li></ul><ul><li>Many listeners simply “download” instead of subscribing via RSS </li></ul><ul><li>Can also “embed” an audio player in the post itself </li></ul>
  6. 6. Delivery via iTunes
  7. 7. Characteristics of successful podcasts <ul><li>Successful podcasts include: </li></ul><ul><ul><li>Regular updates </li></ul></ul><ul><ul><li>Consistent sound quality </li></ul></ul><ul><ul><li>Frequent interviews </li></ul></ul><ul><ul><li>Oftentimes have multiple “on air” personalities in conversation </li></ul></ul><ul><ul><li>Are engaging, informative and/or entertaining </li></ul></ul>
  8. 8. Typical Show Components <ul><li>Interviews </li></ul><ul><li>Music </li></ul><ul><li>Transitions </li></ul><ul><li>Recurring “segments” </li></ul><ul><li>Listener feedback </li></ul>
  9. 9. The Podcasting Process <ul><li>Plan the show </li></ul><ul><li>Prepare your equipment </li></ul><ul><li>Record audio </li></ul><ul><li>Edit audio </li></ul><ul><li>Create show notes </li></ul><ul><li>Publish audio and show notes </li></ul>
  10. 10. Many choices in recording tools <ul><li>Standard laptop tools </li></ul><ul><li>Headsets (inexpensive-to-expensive) </li></ul><ul><li>Skype + HotRecorder </li></ul><ul><li>Portable recorders </li></ul><ul><li>High-end gear </li></ul>
  11. 11. Editing tools <ul><li>Audacity (cross-platform and free!) </li></ul><ul><li>GarageBand </li></ul><ul><li>Others </li></ul>
  12. 12. Publishing, RSS and Submission to iTunes <ul><li>Post to blog </li></ul><ul><li>Publish directly to the iTunes directory </li></ul><ul><li>With tools such as FeedBurner </li></ul>
  13. 13. The Importance of iTunes
  14. 14. Samples
  15. 15. For Immediate Release http://www. forimmediaterelease .biz
  16. 16. NPR http://www.npr.org/rss/podcast/podcast_detail.php?siteId=7031547
  17. 17. PM War Stories http://www.pmwarstories.com/
  18. 18. Creating a Podcast
  19. 19. The Podcasting Process <ul><li>Plan the show </li></ul><ul><li>Prepare your equipment </li></ul><ul><li>Record audio </li></ul><ul><li>Edit audio </li></ul><ul><li>Create show notes </li></ul><ul><li>Publish audio and show notes </li></ul>

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