![Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-2-2048.jpg?cb=1668698047)
![[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-3-2048.jpg?cb=1668698047)
![What is a Blog? ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-4-2048.jpg?cb=1668698047)
![How popular are blogs? ,[object Object],[object Object],[object Object],[object Object],[object Object],Sources: iMedia Connection, Perseus White Papers, Pew Internet & American Life Project, Technorati](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-5-2048.jpg?cb=1668698047)
![Common Traits Of Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-6-2048.jpg?cb=1668698047)
![Who reads blogs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources: Pew Internet & American Life Project, Quris](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-7-2048.jpg?cb=1668698047)
![Corporations Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-9-2048.jpg?cb=1668698047)
![Characteristics of successful blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-10-2048.jpg?cb=1668698047)
![Why Companies Blog – Customer Facing Reasons ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-12-2048.jpg?cb=1668698047)
![Why Companies Blog – Unique Internet Traits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-13-2048.jpg?cb=1668698047)
![Why Companies Blog – Linking and PageRank ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-14-2048.jpg?cb=1668698047)
![An Opportunity To Provide More Value To Customers ,[object Object],[object Object],[object Object],[object Object],Photo credit: http://wiki.elearning.ubc.ca/WhySocial](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-16-2048.jpg?cb=1668698047)
![An Opportunity To Provide More Value To The Organization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-17-2048.jpg?cb=1668698047)
![An Opportunity To Better Understand Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-18-2048.jpg?cb=1668698047)
![[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-19-2048.jpg?cb=1668698047)
![The Business Blogging Field Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-20-2048.jpg?cb=1668698047)
![The Business Blogging Field Guide: Tour Guide Blogs ,[object Object],[object Object],"Tour Guide" example Blogger: Noah Acres Role: Director of Sales and Marketing Company: Bigha Blog Location: http://www.bigha.com/blog/archives/000059.php](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-21-2048.jpg?cb=1668698047)
![The Business Blogging Field Guide: Recommender Blogs ,[object Object],[object Object],[object Object],“ Recommender" examples Blogger: Jeremy Zawodny Role: Platform Engineering Company: Yahoo! Blog Location: http:// jeremy . zawodny .com/ linkblog Blogger: Robert Scoble Role: Technical Evangelist Company: Microsoft (now PodTech) Blog Location: http://www.google.com/reader/shared/14480565058256660224](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-22-2048.jpg?cb=1668698047)
![The Business Blogging Field Guide: Maven Blogs ,[object Object],[object Object],[object Object],[object Object],“ Maven" examples Blogger: Carolyn Elefant Area of Expertise: Solos and small law firms Company: The Law Offices of Carolyn Elefant Blog Location: http://www. myshingle .com Blogger: Ross Mayfield Area of Expertise: Wikis and collaborative technologies Company: SocialText Blog Location: http:// ross . typepad .com](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-23-2048.jpg?cb=1668698047)
![The Business Blogging Field Guide: The Customer Advocate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Customer Advocate” examples Blogger: John Dowdell Role: Customer Support Company: Macromedia Blog Location: http://weblogs.macromedia.com/jd/archives/2005/01/real_jumps_shar.cfm Blogger: Robert Scoble Role: Technical Evangelist Company: Microsoft (now PodTech) Blog Location: http://radio.weblogs.com/0001011/2005/01/06.html](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-24-2048.jpg?cb=1668698047)
![The Business Blogging Field Guide: “Do-er” Blogs ,[object Object],[object Object],[object Object],“ Do-er” examples Blogger: Bryan Cantrill (middle) Role: Solaris Kernel Development Company: Sun Blog Location: http://blogs.sun.com/roller/page/bmc/20050125 Blogger: Archie Reed Role: Secure Identity Management Company: HP Blog Location: http://h20325.www2.hp.com/blogs/reed](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-25-2048.jpg?cb=1668698047)
![The Business Blogging Field Guide: CEO Blogs ,[object Object],[object Object],[object Object],“ CEO Blog” examples Blogger: Bob Lutz Role: Vice Chairman Company: General Motors Blog Location: http:// fastlane . gmblogs .com Blogger: Bob Parsons Role: Founder and President Company: GoDaddy Blog Location: http://www. bobparsons .com](https://image.slidesharecdn.com/the-business-blogging-field-guide229/75/the-business-blogging-field-guide-26-2048.jpg?cb=1668698047)
The Business Blogging Field Guide
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The definitive overview of business blogging for an executive-level audience, including examples of the six types of business blogs.
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The Business Blogging Field Guide
- 1. The Business Blogging Field Guide
- 8. Demographics: Web users v. blog users Source: Quris/Bruner, “View from the Inbox” research, n=1,691 Web users, July 2003. Corroborated by Pew’s “Content Creation Online”
- 11. Why Do Companies Have Business Blogs?
- 15. What Kind Of Opportunity Do Blogs Represent For Your Company?