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An  Ant’s  Eye  View  of  SXSW  2011   A  Top  10...
#1:  SXSW  is  starting  to  mirror  the   Internet  itself.   Image:  Christopher  Carfi  
It’s  big.  Photo:  Jim  Merithew/Wired  
It’s  messy.  Photo:  Christopher  Carfi  
It’s  overwhelming.  Photo:  Christopher  Carfi  
The  entire  industry  is  here.  
It’s  a  PLATFORM.  Image:  Graphpaper.com  
#2:  Gameification  is  everywhere.  
SCVNGR  keynote  =  Worldwide   Trending  Topic  on  Twitter.   Image:  Computer-­‐troopers.com  
Foursquare  =  Google  for  the  real   world.  Image:  Aboutfoursquare.com  
We  are  wired  to  love  games.   Photo:  Totalonlinepresence.com  
#3:  QR  Codes  are  everywhere.  Photo:  Christopher  Carfi  
#4:  Trailer  food  rocks.  Photo:  The  Smart  Kitchen  Blog  
#5:  Serendipity  happens.  
#6:  Small  is  the  new  big.  Photo:  Christopher  Carfi  
#7:  Logistics  matter.  
#8:  There’s  no  way  to  do  everything.  
#9:  Inspiration  can  come  from   unexpected  places.  
#10:  Pitches  still  suck.  
An  Ant’s  Eye  View  of  SXSW  2011   A  Top  10...
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An Ant's Eye View of SXSW 2011

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After not being at SXSW the last couple of years, I went back to Austin in 2011 to find the event had exploded in size and breadth in the interim. Here is my Top 10 list of what I took away from it.

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An Ant's Eye View of SXSW 2011

  1. An  Ant’s  Eye  View  of  SXSW  2011   A  Top  10  List  Christopher  Carfi  (@ccarfi)                    Senior  Strategist,  Ant’s  Eye  View                    ccarfi@antseyeview.com  
  2. #1:  SXSW  is  starting  to  mirror  the   Internet  itself.   Image:  Christopher  Carfi  
  3. It’s  big.  Photo:  Jim  Merithew/Wired  
  4. It’s  messy.  Photo:  Christopher  Carfi  
  5. It’s  overwhelming.  Photo:  Christopher  Carfi  
  6. The  entire  industry  is  here.  
  7. It’s  a  PLATFORM.  Image:  Graphpaper.com  
  8. #2:  Gameification  is  everywhere.  
  9. SCVNGR  keynote  =  Worldwide   Trending  Topic  on  Twitter.   Image:  Computer-­‐troopers.com  
  10. Foursquare  =  Google  for  the  real   world.  Image:  Aboutfoursquare.com  
  11. We  are  wired  to  love  games.   Photo:  Totalonlinepresence.com  
  12. #3:  QR  Codes  are  everywhere.  Photo:  Christopher  Carfi  
  13. #4:  Trailer  food  rocks.  Photo:  The  Smart  Kitchen  Blog  
  14. #5:  Serendipity  happens.  
  15. #6:  Small  is  the  new  big.  Photo:  Christopher  Carfi  
  16. #7:  Logistics  matter.  
  17. #8:  There’s  no  way  to  do  everything.  
  18. #9:  Inspiration  can  come  from   unexpected  places.  
  19. #10:  Pitches  still  suck.  
  20. An  Ant’s  Eye  View  of  SXSW  2011   A  Top  10  List  Christopher  Carfi  (@ccarfi)                    Senior  Strategist,  Ant’s  Eye  View                    ccarfi@antseyeview.com  

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