An Ant's Eye View of SXSW 2011

Christopher Carfi
Christopher CarfiGoDaddy at GoDaddy
An	
  Ant’s	
  Eye	
  View	
  of	
  SXSW	
  2011	
  
                                                                 A	
  Top	
  10	
  List	
  




Christopher	
  Carfi	
  (@ccarfi)	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Senior	
  Strategist,	
  Ant’s	
  Eye	
  View	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ccarfi@antseyeview.com	
  
#1:	
  SXSW	
  is	
  starting	
  to	
  mirror	
  the	
  
           Internet	
  itself.	
  




  Image:	
  Christopher	
  Carfi	
  
It’s	
  big.	
  




Photo:	
  Jim	
  Merithew/Wired	
  
It’s	
  messy.	
  




Photo:	
  Christopher	
  Carfi	
  
It’s	
  overwhelming.	
  




Photo:	
  Christopher	
  Carfi	
  
The	
  entire	
  industry	
  is	
  here.	
  
It’s	
  a	
  PLATFORM.	
  




Image:	
  Graphpaper.com	
  
#2:	
  Gameification	
  is	
  everywhere.	
  
SCVNGR	
  keynote	
  =	
  Worldwide	
  
  Trending	
  Topic	
  on	
  Twitter.	
  




  Image:	
  Computer-­‐troopers.com	
  
Foursquare	
  =	
  Google	
  for	
  the	
  real	
  
                world.	
  




Image:	
  Aboutfoursquare.com	
  
We	
  are	
  wired	
  to	
  love	
  games.	
  




          Photo:	
  Totalonlinepresence.com	
  
#3:	
  QR	
  Codes	
  are	
  everywhere.	
  




Photo:	
  Christopher	
  Carfi	
  
#4:	
  Trailer	
  food	
  rocks.	
  




Photo:	
  The	
  Smart	
  Kitchen	
  Blog	
  
#5:	
  Serendipity	
  happens.	
  
#6:	
  Small	
  is	
  the	
  new	
  big.	
  




Photo:	
  Christopher	
  Carfi	
  
#7:	
  Logistics	
  matter.	
  
#8:	
  There’s	
  no	
  way	
  to	
  do	
  everything.	
  
#9:	
  Inspiration	
  can	
  come	
  from	
  
         unexpected	
  places.	
  
#10:	
  Pitches	
  still	
  suck.	
  
An	
  Ant’s	
  Eye	
  View	
  of	
  SXSW	
  2011	
  
                                                                 A	
  Top	
  10	
  List	
  




Christopher	
  Carfi	
  (@ccarfi)	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Senior	
  Strategist,	
  Ant’s	
  Eye	
  View	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ccarfi@antseyeview.com	
  
1 of 20

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An Ant's Eye View of SXSW 2011