Canada is Open To China


Published on

Canada has recently achieved Approved Destination Status with China. This marks a new chapter in the Canadian tourism industry and Canaddian Tourism Operators need to be ready for an influx of Chinese Travellers. This presentation gives a discription of ADS, a SWOT analysis of marketing to China, and a Chinese Travellers market definition.

1 Comment
1 Like
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Canada is Open To China

  1. 1. Canada is Open to China<br />Approved Destination Status<br />
  2. 2. About ADS & Process and Requirements for Chinese travelers to visit Canada<br />
  3. 3. Canada has approved destination Status in China<br />Approved Destination Status (ADS) is a unique policy adopted by the Chinese government to control its outbound tourism.<br />Canada has been acquired ADS came on December 3, 2009 during Prime Minister Stephen Harper’s first trip to China.<br />
  4. 4. ADS History<br />Chinese outbound tourism started in early 1983 when Guangdong province could visit Hong Kong and Macau.<br />China introduced ADS in 1988 starting with destination in Thailand, and in 1990 in Singapore, Malaysia, some more in South Asia<br />In 1998, China introduced ADS in not Asia countries such as Australia and New Zealand. <br />
  5. 5. China Outbound Tourists<br />
  6. 6. License for tour companies in China<br />Operating at least 1 year domestic and incoming tourism only<br />No record of violation of laws<br />Have mandatory insurance coverage which is issued by the government (Domestic...300,000RMB, International...600,000RMB)<br />Cost insurance deposit to operate 1 million RMB to 1.6 million RMB.<br />
  7. 7. Requirements for Chinese travelers to visit Canada<br />Passport<br />Tourist Visa<br />Single Visa<br />Multiple visa<br />Transit visa<br />Application fee (250 CNY)<br />Medical exam<br />Letter of invitation<br />
  8. 8. Process of visa application<br />Get passport from Chinese government<br />Apply visa application<br />Wait around 2 months to get through all application form<br />(Send additional documents when the Canadian embassy requests)<br />Take airplane to Canada<br />Interview with Canada immigration <br />
  9. 9. Canadian Tourism Operators<br />
  10. 10. How will the new designation affect Canadian Tourism Operators?<br />Canada now able to tap into the worlds largest tourism market<br />Allows tourism operators and travel agencies to launch massive marketing campaigns<br />Strengthens our operations as they bring in additional business<br />
  11. 11. Strengths<br />The new designation will strengthen <br />our country and economy from <br />coast to coast<br />An estimated 30,000 tourism visits will have a significant impact on Canada’s tourism sectors<br />Strong economic impact on Canada<br />Increase awareness in Canadian hospitality and tourism<br />
  12. 12. Opportunities<br />Expansion<br /> -new locations<br /> -larger operations<br />Superior quality products<br />Increased wages<br />-employees <br />Increase in outbound adventures<br />
  13. 13. Threats<br />Re-evaluate way of doing business<br />May distract business from other travelers<br />Over customized tours for Chinese tourists<br />Loss of true Canadian travel<br />
  14. 14. New Chapter for Canadian Tourism<br /> With pristine natural environments and exciting unique cities, Canada is on top of the tourism charts<br />ADS allows for a win-win<br /> situation between both <br /> countries<br />
  15. 15. China Market Definition<br />
  16. 16. Some Facts<br />2008, China was the 6th largest international market to British Columbia <br />Canada it ranked 9th<br />British Columbia receives 62.2% of Canada’s Chinese market<br />2007, 41 million Chinese citizens travelled internationally<br />2009, 50 million (22% increase<br />WTO Expects the market to grow 13% annually<br />
  17. 17. China Overnight Entries to Canada by Province (2008)<br />
  18. 18. Where does the Chinese Traveler travel<br />The Competition for Chinese Market<br />
  19. 19. Where do Chinese Travelers TravelOur Competitors<br />90% of Chinese outbound travel was located in Asia and 10% outside of Asia<br />United States has a greater awareness in China<br />is viewed as providing greater amounts of activities and having more modern cities<br />
  20. 20. <ul><li>Australia was the first western country to gain ADS
  21. 21. Considered a mature destination</li></ul>Several countries within Europe have already acquired ADS<br />Europe is also a preferred destination due to the opportunity to visit many different countries within a single trip<br />
  22. 22. Who is the Chinese traveler<br />Corporate, Government, Leisure<br />
  23. 23. Categories of Travelers<br />
  24. 24. Government/Official Travelers<br />Defined as anyone who is employed by the government and or public services<br />Carry an official passport,<br />Giving different privileges <br />Have a lot of discretionary income<br />They spend a lot on retail and shopping<br />
  25. 25. Corporate/Business Travelers<br />Purpose is to build relationships within business and understand foreign business<br />10% travel for business alone<br />60% will combine their travels with both business and pleasure<br />
  26. 26. Business Incentive Trips<br />30% of corporate travellers are on incentive trips<br />largest incentive trip was in 2005 with 15,000 people travelling to Australia<br />second largest was to Thailand and consisted of 6,000 people<br />incentive trips take place in Europe and around the world and can be as large as 1,000 people<br />travel agencies are regulated causing corporate and business travel to be organised via a network of private relations<br />
  27. 27. Leisure/Private Travelers<br />Leisure travel is a new concept in China<br />Funded privately by individual travellers<br />Travel is an educational experience<br />Visiting foreign countries for the first time<br />Travel in groups and tours<br />Visa procedures are handled by official Chinese travel agents<br />
  28. 28. Individual (Private) Travelers <br />Normally are able to speak two or more languages<br />Responsible for processing their own visas<br />Note: that individual private travel is not acknowledged by the Chinese government as tourism<br />
  29. 29. A List Of Public Holidays<br />
  30. 30. Canada and China<br />B.C. and Ontario are the most visited provinces by people from China<br />Canadian tourism is supported by a strong domestic market <br />receiving Chinese tourists is the gravy on top of an already thriving domestic profit, <br />
  31. 31. Conclusion<br />Tourism operators/travel agents need to analyze the <br />Strengths<br />Weaknesses<br />opportunities<br />Threats<br />of marketing to the massive Chinese population<br />But...Even if the costs are immense, tourism operators need to understand this emerging market within Canada<br />
  32. 32. Thank you,<br />Chris, Geoff, Hitomi<br />