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Power-up your contacts - part 5: Use your awesome address book for some business development

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The last of five short webinars providing business professionals with the best practices and tools to manage and leverage their contact network for effective business development.

Webinar 5: Use your awesome address book for some business development
Example on how different professional approach Contact Management and use their contact network in their business

Presenter: Chris Charalambous, Head of Customer Success at Covve

Covve is the next generation online address book. Specifically designed for business professionals and is being used by international business services firms, alumni networks and professionals worldwide.
http://covve.com

Published in: Technology
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Power-up your contacts - part 5: Use your awesome address book for some business development

  1. 1. Power up your contacts 5 Steps to a tidy address book October 5 Things a modern address book can do, you’d never imagine October 19 Stay in touch with key contacts November 2 Lead generation using your address book? Yes! November 16 Use your awesome address book for some business development November 30 WEBINAR SERIES http://covve.com/blog/
  2. 2. How to approach Contact Management Changing your Business Contact Management culture Business cases - Insurance companies - Big advisory / accounting firms / legal firms / corporate services - Universities / associations / large organised groups - Small companies / entrepreneurs
  3. 3. How to approach Contact Management
  4. 4. • Improve your address book • Use advanced tools • Keep in touch • Generate leads Better use of your contact network Various aspects of Contact Management
  5. 5. Possible desired outcome… “Improve your business development success by 70%” Understand the key areas to target… “B2B buyers are 5x more likely to engage when introduced” “84% of B2B decision makers start the buying process with a referral” http://labs.openviewpartners.com/sales-prospecting-stats-2015-infographic/#.WD1-Nvl942w Define your strategy
  6. 6. Get a view – through data Set deliverables and measurable targets Monitor progress Define your strategy
  7. 7. Changing your Business Contact Management culture
  8. 8. Contact Management culture Educate Set specific goals Suggest simple ways to improve Develop habits
  9. 9. Contact Management culture Educate Set specific goals Suggest simple ways to improve Develop habits
  10. 10. Business Cases
  11. 11. Insurance Companies Keep relationships warm Organize contact network Generate leads http://www.pitneybowes.com/us/customer-engagement-marketing/case-studies/three-ways-insurance- companies-can-engage-with-customers-better.html
  12. 12. Insurance Companies Keep relationships warm Organize contact network Generate leads http://www.pitneybowes.com/us/customer-engagement-marketing/case-studies/three-ways- insurance-companies-can-engage-with-customers-better.html
  13. 13. Advisory / accounting firms / legal firms / corporate services Keep relationships warm Generate leads International business Cross-selling opportunities Large number of employees / secondary networks
  14. 14. Advisory / accounting firms / legal firms / corporate services
  15. 15. Advisory / accounting firms / legal firms / corporate services Cross-selling opportunities Large number of employees / secondary networks http://www.accountingweb.com/aa/auditing/the-10-best-ideas-for- accounting-firm-business-development
  16. 16. Universities / associations / large organised groups Update members details Utilise network reach http://higheredlive.com/3-reasons-universities-should-embrace-a-lead-generation-mindset/
  17. 17. Universities / associations / large organised groups
  18. 18. Universities / associations / large organised groups
  19. 19. Small companies / entrepreneurs Keep relationships warm Generate leads Investment Networking Any tool they can get their hands on!
  20. 20. For your free 1 month Pro subscription, email: alex@covve.com http://covve.com/blog/ The ultimate professional address book

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