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THE WORLD
WE LIVE IN
THE WORLD
WE LIVE IN
@christina.kelman
@1shiznit
the world is constantly changing.
let’s take a look into some of the biggest
changes to affect our society.
h"ps://www.youtube.com/watch?
v=wnfA_mXG4gU&feature=youtu.be
• On  February  10,  2013  a  Harlem  Shake  video  was  
uploaded  every  21  seconds.  
• It  was  viewed  1  billion  B...
let’s see a movement that made a change.
h"ps://www.youtube.com/watch?v=8hRdUK3Di8M
#I’llridewithyou
•150,000  tweets  went  out  offering  support  on  various  
modes  of  transport  to  Muslims  in  Austr...
facts about movement
• we  are  the  sBll  the  world’s  largest  youth-­‐run  organisaBon  
that  no-­‐one  has  ever  heard  of.  
• there  i...
HOW CAN WE
BE A
RELEVANT
AIESEC?
connecting the world to AIESEC
and how can the world be relevant to AIESEC?
HOW CAN WE
BE...
this  is  AIESEC
this  is  our  playground
• we  aim  for  Peace  and  
Fulfilment  of  Humankind’s  
PotenBal.  
•we  do  ...
this  is  young  people
and  as  young  people    
this  is  our  playground  too
• ?  
• ?  
• ?
but  what  do  we  actua...
so,  what  do  we  know  about  youth?
insert  link  to  internal  youth  speak  data.
45%  of  young  
people  want  to  
work  in  a  crea2ve  
environment
Young  people  
send  an  average  
of  50  texts  ...
youth  care  about  the  world.  
so…what  is  happening  in  the  world?
The  MDGs  were  created  to  bridge  the  
gaps  seen  in  our  society  and  a  global  
focus  to  improve  living  con...
The  Millennium  Development  Goals  were    to  be  
achieved  by  2015.  
And  even  though  we  progressed  significant...
Millennium  Development  Goals
more  recently  is…
The  sustainable  development  goals  (SDGs)  are  a  new,  
universal  set  of  goals,  targets  and  indicators  that  U...
this  is  young  people
so..  youth  speak  enables  us  
to  understand  youth
• we  care  about  the  
world  
• we  are...
AIESEC Youth?
is  that  our  relevance?  
youth  speak?
so  is  this  the  relevance  we  aim  for?
AIESEC Youth
so  is  this  the  relevance  we  aim  for?
AIESEC Youth
AIESEC Youth
so  is  this  the  relevance  we  aim  for?
AIESEC Youth
Youth  Speak  not  just  a  funnel  to  tap  into  some  Youth,  its  
about  placing  Youth  and  AIESEC  in...
what  does  this  look  like?
young  people
AIESECAIESEC Enabler  for  acBonYouth  Voice
AIESECThird  Sector AIESECAIESECBusiness Educators Government
I...
young  people
AIESECAIESEC Enabler  for  acBonYouth  Voice
AIESECThird  Sector AIESECAIESECBusiness Educators Government
I...
young  people
AIESECAIESEC Enabler  for  acBonYouth  Voice
AIESECThird  Sector AIESECAIESECBusiness Educators Government
I...
young  people
AIESECAIESEC Enabler  for  acBonYouth  Voice
AIESECThird  Sector AIESECAIESECBusiness Educators Government
I...
SO HOW DOES YOUTH
SPEAK FIT?
SO HOW DOES YOUTH
SPEAK FIT?
youth  speak  campaign
youth  speak  survey
youth  speak  data
y...
AIESEC Youth
Through  inspiring,  engaging  and  driving  youth  to  ac2on  
we  bring  AIESEC  closer  to  youth  and  yo...
but why do I have to be relevant?
I just want to do exchange..
If  our  programs  are  not  providing  a  purpose  for  
the  inner  and  outer  journey  by  relevant  
impact,  then  h...
how  does  it  all  fit?
What  if  the  product  for  the  Engagement  with  
AIESEC  program  was..  Youth  Speak?
MAKING IT
HAPPEN
MAKING IT
HAPPEN
IMPLEMENTATION BAM!
DISCLAIMER: THERE ARE NO ANSWERS HERE, ONLY POWERFUL QUESTIONS.
before we
proceed…
before we
proceed…
quick challenge:
IF YOU’RE STILL READING.. share a funny dubSmash on the MCP FB GROU...
MAKING IT
HAPPEN
MAKING IT
HAPPEN
pop on your favourite thinking music and ask yourself some powerful questions.
DISCLAIME...
HOW DOES
MY
STRUCTURE
NEED TO
CHANGE?
HOW DOES
MY
STRUCTURE
NEED TO
CHANGE?
• How  would  the  structure  in  your  MC  
c...
HOW CAN MY
ENTITY BE
SEEN AS THE
GLOBAL
YOUTH
LEADERSHIP
EXPERT IN MY
COUNTRY?
HOW CAN MY
ENTITY BE
SEEN AS THE
GLOBAL
YOU...
HOW CAN
WE
MEASURE
THE IMPACT
OF YOUTH
SPEAK?
HOW CAN
WE
MEASURE
THE IMPACT
OF YOUTH
SPEAK?
• What  is  the  MoS  that  wi...
WHO ARE
THE
ENTITIES IN
THE
NETWORK
THAT I CAN
LEARN
OFF?
WHO ARE
THE
ENTITIES IN
THE
NETWORK
THAT I CAN
LEARN
OFF?
• How ...
IS YOUTH
SPEAK JUST
THE EVENT
AND THE
SURVEY?
IS YOUTH
SPEAK JUST
THE EVENT
AND THE
SURVEY?
• How  do  you  believe  Youth...
LASTLY, WHAT
IS THE
MESSAGE THAT
WE
COMMUNICATE
IN YOUTH
SPEAK?
LASTLY, WHAT
IS THE
MESSAGE THAT
WE
COMMUNICATE
IN YOUTH
S...
how  can  we  drive  a  movement  
that  changes  the  world?
Read  more  at:  ‘Spill  the  Beans’
• what  combination  of  strong  ideas  and  
presentation  is  necessary  to  get  
...
SO, THAT’S THE
WORLD WE
LIVE IN
SO, THAT’S THE
WORLD WE
LIVE IN
@christina.kelman@1shiznit
WOULD LOVE TO HEAR FROM YOU!
Relevant AIESEC
Relevant AIESEC
Relevant AIESEC
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Relevant AIESEC

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Relevant AIESEC

  1. 1. THE WORLD WE LIVE IN THE WORLD WE LIVE IN @christina.kelman @1shiznit
  2. 2. the world is constantly changing.
  3. 3. let’s take a look into some of the biggest changes to affect our society.
  4. 4. h"ps://www.youtube.com/watch? v=wnfA_mXG4gU&feature=youtu.be
  5. 5. • On  February  10,  2013  a  Harlem  Shake  video  was   uploaded  every  21  seconds.   • It  was  viewed  1  billion  Bmes,  only  40  days  aDer  it  was   uploaded. THE HARLEM SHAKE THE HARLEM SHAKE
  6. 6. let’s see a movement that made a change.
  7. 7. h"ps://www.youtube.com/watch?v=8hRdUK3Di8M
  8. 8. #I’llridewithyou •150,000  tweets  went  out  offering  support  on  various   modes  of  transport  to  Muslims  in  Australia  in  one  day   •Up  to  1,200  tweets  per  minute   •Global  coverage  of  the  issue  of  Islamophobia  in  Australia #I’llridewithyou
  9. 9. facts about movement
  10. 10. • we  are  the  sBll  the  world’s  largest  youth-­‐run  organisaBon   that  no-­‐one  has  ever  heard  of.   • there  is  a  disconnecBon  between  our  External  RelaBons   and  our  day-­‐to-­‐day  operaBons.   • We  don’t  have/uBlise  our  truly  global  physical  and  virtual   network   • We  have  not  ac2vated  youth  movements. now.. AIESECnow.. AIESEC
  11. 11. HOW CAN WE BE A RELEVANT AIESEC? connecting the world to AIESEC and how can the world be relevant to AIESEC? HOW CAN WE BE A RELEVANT AIESEC?
  12. 12. this  is  AIESEC this  is  our  playground • we  aim  for  Peace  and   Fulfilment  of  Humankind’s   PotenBal.   •we  do  this  through  creaBng   leadership  experiences  for   young  people.
  13. 13. this  is  young  people and  as  young  people     this  is  our  playground  too • ?   • ?   • ? but  what  do  we  actually  know  about  young  people?
  14. 14. so,  what  do  we  know  about  youth? insert  link  to  internal  youth  speak  data.
  15. 15. 45%  of  young   people  want  to   work  in  a  crea2ve   environment Young  people   send  an  average   of  50  texts  per   day 61.4%  of  young   people  plan  to  be   an  entrepreneur 70%  of  young   people  believe  it’s   important  for  the   company  they   work  for  to  have   a  posi2ve  impact   on  society 8.7%  of  young   people  already  are   an  entrepreneur
  16. 16. youth  care  about  the  world.   so…what  is  happening  in  the  world?
  17. 17. The  MDGs  were  created  to  bridge  the   gaps  seen  in  our  society  and  a  global   focus  to  improve  living  conditions  and   foster  a  relationship  of  global   collaboration. Q: Which  of  these  is  not  a  MDG? a)  Eradicate  extreme  poverty  and  hunger b)  Achieve  universal  primary  education c)  A  global  partnership  for  youth d)  Promote  gender  equality  and  empower  women e)  Ensure  environmental  sustainability f)  Improve  maternal  healthc)  A  global  partnership  for  youth
  18. 18. The  Millennium  Development  Goals  were    to  be   achieved  by  2015.   And  even  though  we  progressed  significantly,  we  still   have  a  long  way  to  go  to  achieve  the  world  we  would   like  to  see.
  19. 19. Millennium  Development  Goals
  20. 20. more  recently  is…
  21. 21. The  sustainable  development  goals  (SDGs)  are  a  new,   universal  set  of  goals,  targets  and  indicators  that  UN   member  states  will  be  expected  to  use  to  frame  their   agendas  and  political  policies  over  the  next  15  years.   The  SDGs  follow,  and  expand  on,  the  millennium   development  goals  (MDGs),  which  were  agreed  by   governments  in  2000,  and  are  due  to  expire  at  the  end   of  this  year.
  22. 22. this  is  young  people so..  youth  speak  enables  us   to  understand  youth • we  care  about  the   world   • we  are  creaBve   • we  are  online   • we  want  to  be   entrepreneurs
  23. 23. AIESEC Youth? is  that  our  relevance?   youth  speak?
  24. 24. so  is  this  the  relevance  we  aim  for? AIESEC Youth
  25. 25. so  is  this  the  relevance  we  aim  for? AIESEC Youth
  26. 26. AIESEC Youth so  is  this  the  relevance  we  aim  for?
  27. 27. AIESEC Youth Youth  Speak  not  just  a  funnel  to  tap  into  some  Youth,  its   about  placing  Youth  and  AIESEC  in  the  same  playground.
  28. 28. what  does  this  look  like?
  29. 29. young  people AIESECAIESEC Enabler  for  acBonYouth  Voice AIESECThird  Sector AIESECAIESECBusiness Educators Government Impact  on  the  world   AIESEC  programs
  30. 30. young  people AIESECAIESEC Enabler  for  acBonYouth  Voice AIESECThird  Sector AIESECAIESECBusiness Educators Government Impact  on  the  world   AIESEC  programs RepresentaMon We  want  to  represent  young   people.  How  can  we  do  that?   Do  we  know  what  are  the  key   trends  and  issues  youth  are   facing?   Do  we  want  to  represent  all   young  people  or  just  university   students?  Do  we  have  the   capacity  to  access  disadvantaged/ disabled/refugee  etc.  youth?   Can  we  collect  the  youth  opinion   on  the  world,  their  challenges,   their  hopes  (through  youth   speak)?   Should  AIESEC  stand  up  for   specific  youth  issues?
  31. 31. young  people AIESECAIESEC Enabler  for  acBonYouth  Voice AIESECThird  Sector AIESECAIESECBusiness Educators Government Impact  on  the  world   AIESEC  programs RepresentaMon We  want  to  represent  young   people.  How  can  we  do  that?   Do  we  know  what  are  the  key   trends  and  issues  youth  are   facing?   Do  we  want  to  represent  all   young  people  or  just  university   students?  Do  we  have  the   capacity  to  access  disadvantaged/ disabled/refugee  etc.  youth?   Can  we  collect  the  youth  opinion   on  the  world,  their  challenges,   their  hopes  (through  youth   speak)?   Should  AIESEC  stand  up  for   specific  youth  issues? Advocacy We  want  to  speak  on  behalf  of   young  people  and  their  opinions   as  an  organisaBon.  How  can  we   do  that?   Do  we  have  the  strategic  alliances   and  partnerships  to  allow  us  to   grow  our  influence?   What  is  our  role  in  influencing   policies,  strategies  and  systems   that  are  affecBng  young  people?  Is   it  our  job?  Is  it  playing  to  our   strengths?  Are  there  other  youth   organisaBons  who  do  this?   How  are  we  using  the  data  of   youth  speak  to  not  just  influence   what  we  say  but  what  we  do?  Do   our  prioriBes,  projects,   partnerships  and  even  exchange   issues/countries  change  as  we   understand  the  challenges  of   young  people?
  32. 32. young  people AIESECAIESEC Enabler  for  acBonYouth  Voice AIESECThird  Sector AIESECAIESECBusiness Educators Government Impact  on  the  world   AIESEC  programs RepresentaMon We  want  to  represent  young   people.  How  can  we  do  that?   Do  we  know  what  are  the  key   trends  and  issues  youth  are   facing?   Do  we  want  to  represent  all   young  people  or  just  university   students?  Do  we  have  the   capacity  to  access  disadvantaged/ disabled/refugee  etc.  youth?   Can  we  collect  the  youth  opinion   on  the  world,  their  challenges,   their  hopes  (through  youth   speak)?   Should  AIESEC  stand  up  for   specific  youth  issues? Advocacy We  want  to  speak  on  behalf  of   young  people  and  their  opinions   as  an  organisaBon.  How  can  we   do  that?   Do  we  have  the  strategic  alliances   and  partnerships  to  allow  us  to   grow  our  influence?   What  is  our  role  in  influencing   policies,  strategies  and  systems   that  are  affecBng  young  people?  Is   it  our  job?  Is  it  playing  to  our   strengths?  Are  there  other  youth   organisaBons  who  do  this?   How  are  we  using  the  data  of   youth  speak  to  not  just  influence   what  we  say  but  what  we  do?  Do   our  prioriBes,  projects,   partnerships  and  even  exchange   issues/countries  change  as  we   understand  the  challenges  of   young  people? Create   OpportuniMes We  want  to  inspire  young  people   about  the  key  challenges  we  all   voice  as  a  generaBon.  At  the  same   Bme,  how  can  we  create   opportuniBes  using  the  AIESEC   business  model  to  align  to  these   challenges?   What  are  the  soluBons  we  can   create  using  the  AIESEC  plahorm?   How  can  our  leadership   development  programs  (exchange)   adapt  to  tackle  these  youth   challenges?   What  is  the  stance  AIESEC  is   taking  naBonally  and  globally  or   even  locally  to  have  a  direcBon  of   where  to  go?
  33. 33. SO HOW DOES YOUTH SPEAK FIT? SO HOW DOES YOUTH SPEAK FIT? youth  speak  campaign youth  speak  survey youth  speak  data youth  speak  reports youth  speak  forums youth  speak  forums AIESEC  programs
  34. 34. AIESEC Youth Through  inspiring,  engaging  and  driving  youth  to  ac2on   we  bring  AIESEC  closer  to  youth  and  youth  closer  to   AIESEC.  
  35. 35. but why do I have to be relevant? I just want to do exchange..
  36. 36. If  our  programs  are  not  providing  a  purpose  for   the  inner  and  outer  journey  by  relevant   impact,  then  how  are  we  developing   leadership?    
  37. 37. how  does  it  all  fit? What  if  the  product  for  the  Engagement  with   AIESEC  program  was..  Youth  Speak?
  38. 38. MAKING IT HAPPEN MAKING IT HAPPEN IMPLEMENTATION BAM! DISCLAIMER: THERE ARE NO ANSWERS HERE, ONLY POWERFUL QUESTIONS.
  39. 39. before we proceed… before we proceed… quick challenge: IF YOU’RE STILL READING.. share a funny dubSmash on the MCP FB GROUP if  you've  been  living  under   a  rock..  here’s  an  example hjps://www.youtube.com/ watch?v=ZVnrfUloJNg hjp://www.dubsmash.com/
  40. 40. MAKING IT HAPPEN MAKING IT HAPPEN pop on your favourite thinking music and ask yourself some powerful questions. DISCLAIMER: THERE ARE NO ANSWERS HERE, ONLY POWERFUL QUESTIONS. ed sheeran is recommended!
  41. 41. HOW DOES MY STRUCTURE NEED TO CHANGE? HOW DOES MY STRUCTURE NEED TO CHANGE? • How  would  the  structure  in  your  MC   change?     • How  would  you  involve  your  LC’s  in  running   YouthSpeak?   • How  does  the  role  of  PAI,  MCP,  LCP  evolve   with  a  relevant  AIESEC?  What  %  of  your   time  will  you  allocate  to  meeting  the  right   people?   • What  is  the  structure  of  the  Youth  Speak   itself  -­‐  what  is  your  annual  theme?  What  is   the  value  proposition  to  your  market?   • Does  it  take  longer  than  one  year  to  plan  for   high  profile  events  with  high  profile  people? Asking  the  right  quesBons
  42. 42. HOW CAN MY ENTITY BE SEEN AS THE GLOBAL YOUTH LEADERSHIP EXPERT IN MY COUNTRY? HOW CAN MY ENTITY BE SEEN AS THE GLOBAL YOUTH LEADERSHIP EXPERT IN MY COUNTRY? • Do  you,  your  MC  and  your  LCPs  know   the  relevant  youth  issues  in  your   country?   • Are  the  projects  that  you  are  running   (events/  programs)  connected  to  these   issues?   • Do  you  have  strategic  alliances  with   relevant  organisations  (youth/  NFP/   Third  Sector/  Corporate/  Government)   • How  are  you  using  the  youth  speak   data  to  position  yourselves  as  the   youth  leadership  expert  in  your  city/ country  and  to  whom  are  you   positioning?   • What  is  the  output  of  your  youth   speak?  How  does  it  position  you  as  the   youth  leadership  expert? Asking  the  right  quesBons
  43. 43. HOW CAN WE MEASURE THE IMPACT OF YOUTH SPEAK? HOW CAN WE MEASURE THE IMPACT OF YOUTH SPEAK? • What  is  the  MoS  that  will  display   the  relevance  of  youth  speak  to   my  country?   • What  is  the  MoS  that  will  show  me   the  relevance  of  youth  speak  to   my  operations?   • Do  you  have  a  clear  framework  of   where  to  take  the  impact  of  youth   speak  (on  partners,  the   community)  for  more  than  1  year?   eg.  How  do  you  plan  to  work  with   your  national/state  government   over  3-­‐5  years? Asking  the  right  quesBons
  44. 44. WHO ARE THE ENTITIES IN THE NETWORK THAT I CAN LEARN OFF? WHO ARE THE ENTITIES IN THE NETWORK THAT I CAN LEARN OFF? • How  can  I  run  Youth  Speak  with   censorship  or  poor  digital   marketing  presence?   AIESEC  in  Mainland  of  China  had   censorship  issues  and  ran  the  survey   on  a  separate  platform  and  got  over   2000  responses.   The  real  question:  if  entities  can   overcome  challenges  like  this  -­‐  how   big  is  your  challenge  and  how  much   are  you  striving  to  overcome  it? Asking  the  right  quesBons
  45. 45. IS YOUTH SPEAK JUST THE EVENT AND THE SURVEY? IS YOUTH SPEAK JUST THE EVENT AND THE SURVEY? • How  do  you  believe  Youth  Speak   can  evolve  to  become  a  youth   movement?  What  can  we  learn  off   other  youth  movements  eg.  (http:// www.fya.org.au/)     • How  can  we  create  a  simple  Youth   Speak  for  Local  Committees  so   that  it  doesn’t  require  too  much   resources/time/hr?  (a  TEDx  for   TED  or  a  Toast  Masters  Cafe   discussion  for  Toast  Masters)   • Have  you  looked  into  grants  in   your  community? Asking  the  right  quesBons
  46. 46. LASTLY, WHAT IS THE MESSAGE THAT WE COMMUNICATE IN YOUTH SPEAK? LASTLY, WHAT IS THE MESSAGE THAT WE COMMUNICATE IN YOUTH SPEAK? leadership
  47. 47. how  can  we  drive  a  movement   that  changes  the  world?
  48. 48. Read  more  at:  ‘Spill  the  Beans’ • what  combination  of  strong  ideas  and   presentation  is  necessary  to  get   through  to  young  people?  To  be   persuasive,  memorable  and  influential?   • Why  do  some  ideas  ‘stick’  in  young   people’s  minds  while  others  just  fade   away?   • What  makes  ideas  ‘sticky’  and  how  can   we  create  stickiness  in  our  own   communications?
  49. 49. SO, THAT’S THE WORLD WE LIVE IN SO, THAT’S THE WORLD WE LIVE IN @christina.kelman@1shiznit WOULD LOVE TO HEAR FROM YOU!

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