Lost audience targeting


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Lost audience targeting

  1. 1. Industries - Film, Television and Music
  2. 2. The Exam The 3 aindustries of the media we cover are Film, Television and Music The question topics are, Audience, Industry And Genre/Representation Media We choose exam Question on; Specific Question types Television Audience Audience Response, Audience targeting Film Text-Genre/Representation CRASH Genre Conventions Music Industry Digital technology, Industry success and importance, Internet Impact, Regulations
  3. 3. Exam Questions from the past 4 years, which link to T.V texts Audience Targeting 1.Most texts target a range of different audiences, how true is that of your chosen text? 2.How do your chosen texts attract their audiences? 3.Explore the different ways your three main texts attract their audiences.. Audience Response 1.Explore the different ways in which audiences and/or users respond to your chosen texts Answering Audience Targeting Question Lost series 1 Episode 2“The Pilot part 2” To answer the audience targeting question you must ensure you consider who would gain a positive reading of the texts. You must also consider why that particular audience would gain this reading? You must back this up with theory and narrative descriptions (scenes)
  4. 4. gender, race, physical appearance, subcultures, dress and age Boon sayiid clare Hurley john shannon michael sun jin Sawyer charly jack kate walt
  5. 5. 1.Identify who is the intended target audience? A wide, mainstream audience. Lost has been encoded to be inclusive. Passive and active audience can be gratified by it. 2. Justify three conventions which you feel proves the target audience is who you stated it is. 3. Evidence these conventions with narrative evidence/descriptions. (Choose the best examples)
  6. 6. Audience Lost Use of the Score The use of an ensemble cast Creating lost as a hybrid genre Use of Enigma Codes Combining escapism and relatable plots Mainstream narrative devices
  7. 7. 1) An Ensemble Cast An ensemble cast is a cast in which the principal performers are assigned roughly equal amounts of importance and screen time in a dramatic production. This kind of casting became more popular in television series because it allows flexibility for writers to focus on different characters in different episodes. Race Gender Age Nationality This will of course attract a wider audience and conform to more areas of the uses and gratifications theory. Compare losts cas to simply having a all white, British, middle aged, middle class male cast. A benefit of the inclusion of an ensemble cast is the fact that the audience can identify with one or two of the narrative issues of different cultural and society group. For example stereotypical view points of; Hurley-large, Sayid- bias representation of foreign muslims, Shannon- “Vain unintelligent young Blonde” Reiginol accents and stereotyped characteristics that go with it.
  8. 8. 2) Combining escapism and relatable plots Escapism Lost is of course set on a mystical island away from everyday environment which could gratify the audience by escapism and diverting an audience from problems enabling a preferred reading. For example a office environment could alienate the young. A school environment could alienate the middle aged. A sense of realism However the non linear narratives flash backs and flash forwards, provide relatable issue and plots that will provide alternative gratifications. Such as reinforcing personal identity or even gaining advice and guidance. Uses and Gratifications Theory Escaping, or being diverted, from problems Gaining models of behaviour Identifying with already gained values
  9. 9. 3) Lost as a Hybrid genre Lost is classified as a Hybrid of; Action, Adventure and Fantasy. By creating lost in this post modern form, it mixes genre conventions to create a new identity and broadening its audience by not pigeon holding individual genre conventions and excluding viewers who hold an oppositional reading of them Genre Conventions; Action *Frenetic chase scenes *High use of special effects *Fast pace cut durations *increase tension throughout the text until a climax/ending *Love interest that both hinders and supports the main quest. *Use of Enigma codes Fantasy *Characters undertake a Quest *the use of supernatural phenomena as a primary element of narrative Science Fiction *The narrative explores rationally alternative possibilities *Unlikely events are justified by scientific theories *Discovery or application of new scientific principles
  10. 10. The use of Enigma Codes An ENIGMA CODE controls what the audience sees or knows. It is a question a media text will give to an audience and then proceed to solve whilst gaining the attention and interest of the audience. Enigma codes create social interaction, word of mouth, social media activity and therefore promotion. But most of all they create curiosity and therefore sustained audience attention to find the answers that only continued viewing will behold.
  11. 11. Mainstream narrative devices
  12. 12. 6. The use of the Score -Non Diegetic Sound is sound where the source can not be seen. -A film score is the background music of a film. The term soundtrack if often confused with a film score. Soundtracks include previously released music by other artists. Where a score is written specifically to accompany a film, by the original film's composer. Each individual piece of music, within a film's score, is called a cue and is typically a composition for instruments. -The purpose of the Score is to help the audience feel the same emotion as a character within the text at that particular time. One could argue this encourages the audience to be more passive.