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Making Digital Advertising Effective

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5 rules to make digital advertising more effective

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Making Digital Advertising Effective

  1. 1. 5 Rules towards making Digital Advertising more effective
  2. 2. Brave New World Thanks, blaugh.com, Fitz & Pirillo Are we ready for the change?
  3. 3. Making Digital Advertising Effective Rule 1 : Engage with all the steps of the Consumer Behavior Online
  4. 4. Making Digital Advertising Effective Rule 1 : Engage with all the steps of the Consumer Behaviour Online
  5. 5. Making Digital Advertising Effective Rule 2 : Make use of many different Digital Channels
  6. 6. Making Digital Advertising Effective Rule 2 : Make use of many different Digital Channels
  7. 7. Making Digital Advertising Effective Rule 3 : Develop an Integrated Push, Pull & Viral Strategy
  8. 8. Making Digital Advertising Effective Rule 3 : Develop an Integrated Push, Pull & Viral Strategy
  9. 9. Making Digital Advertising Effective Rule 4 : Don't be focused on just Data Collection & Analytics
  10. 10. Making Digital Advertising Effective Rule 4 : Don't be focused on just Data Collection & Analytics
  11. 11. Making Digital Advertising Effective Rule 5 : Enable Touchpoints for instant interaction / transaction
  12. 12. Making Digital Advertising Effective Rule 5 : Enable Touchpoints for instant interaction / transaction
  13. 13. Engagement is the advertising of tomorrow The online brand experience today is about context, search, keyword optimization and marketing. The online experience of tomorrow will be about rich media and real- time, contextual delivery of customer service using technologies that are presently used only in CIM. The next generation of ‘advertising’ will be about increasing the level of customer experience at this ‘touchpoint’
  14. 14. Pixelkraft Media Solutions Pvt. Ltd. Croydon House, #113, Sterling Road, Nungambakkam, Chennai - 600 034, India www.pixelkraft.in christie@pixelkraft.in www.buzzar.tv www.vubox.tv

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