1. Are You Using Email Marketing? Here's How
Most people hear the words "email marketing" and instantly think of spam, closing their
minds to the idea. You can create a good email campaign that your readers will enjoy and
learn from. Keep reading to find some great techniques you can implement today.
You want your email to be as personal as you possibly can. Just like www.hotmail.com of
marketing, a customer will more likely do business with you if you are personal with them.
One way to project a friendly tone is to include the reasons they signed up for your emails, if
you know what those are.
Each message needs on clear message. Keep the content down to a digestible amount of
material. Throwing too much at a customer will overwhelm them. Determine the one
message that you need to get across in the email and focus on that idea. Customers will be
more likely to read, visit your site and buy, if they don't have to sift through a lot of extra
information.
When creating your emails, you should stay clear of utilizing a "Buy Now!" approach. "
strategy. It is considered spammy and could cost you your good image. Build a strong
relationship with your customers to ensure they respect you and what you sell. Your
customers will appreciate being treated well and will return the favor by buying from you
again.
Be sure you proofread your emails before you send them. Every email and newsletter you
send out should be error-free. Test the email layout in multiple email clients and browsers to
make certain that the email design is being delivered in the way you desire. Be sure that if
there are links in the email you test them first.
Continue learning about email marketing techniques through all the resources available to
you. You could look for reading material in a library or online. You may also be able to find
workshops in your area that will help you learn more about email marketing.
Ensure that every email address on your list has given explicit permission to receive emails
from your business. People will not take your business seriously if you send spam. Some
customers may even be annoyed to the point of deciding not to deal with your company
anymore.
In order to ensure that every single customer on your list has given their permission for you
to email them, you should have customers opt-in to your list twice before you send the first
email. This helps to ensure that the customer is legitimately interested in receiving your
emails. It also helps to keep your business emails from being viewed as spam.
Do not generally waste your time, or resources, sending out important email marketing
around major holidays. Your emails may get overlooked since many people aren't around

2. their computers at this time. There are times, however, when this may not be true. Emails
about special promotions like Black Friday are exceptions to this.
Remember that many people today are utilizing mobile devices to check their email. The
lower resolution of those devices means that there's less space on the screen to display your
messages. Make sure that you understand how these screens look, and how they show your
email.
From time to time, change your layout in order to give it more of a personal touch. Send out
some email messages that are plain text and some that are in HTML format. If they're written
well, they'll come across as intimate and simple, which can attract your customers.
During the opt-in process, ask for your customers' names, or at least their first names. If you
have a name for each customer, you can send a personalized newsletter with the customer's
name. When a customer is identified by name, they feel less anonymous and emails are
welcome.
Try and make all of your messages sound personal when you send out mass amounts of
emails marketing. You will get a much better response from your customers. Your customers
will be a lot more impressed if an important person, such as your president or another high-
ranking executive, sends the message.
It is important to think about who your audience is as you take the information that you have
found here and translate it into a successful campaign. What are they interested in seeing?
What do they like to read? How can delivering on those questions make you money? Take
the tips and advice you have learned and get your business growing!