An Introduction To Flight International/Global 2011


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A 5 minute overview of Flight Internationla and Flight Global...

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  • You currently have a director role that you are looking to fill as a matter of urgency, for which Airline Business is the perfect medium to drive response. As a monthly publication, airline business offers reach to 25,000 of the industries most senior decision makers who are again qualified and relying on the award winning editorial. Access to the quality of this level of professionals is invaluable ensuring that you fill these important roles with the right people.
  • Flightglobaljobs offers a huge reach to over 100,000 unique users every month. The 1.1 million page impressions generated by these users demonstrates that the relevance of the opportunities being provided. This generates an average of 17 applicants per job offering an outstanding return on investment
  • As we have already seen Flightglobaljobs is committed to developing products to the benefit of job seekers. This continuing investment in development has led to some high praise from the industries job seekers. Comments have included……… The best job bank that I have come across….ever, and that it is easy to find the right vacancies. This ensures that suitable candidates can easily apply to the roles that match their skills, delivering a response of quality candidates from which Virgin Atlantic can choose from to fill your vacancies.
  • From an advertiser point of view these testimonials demonstrate the return on investment advertisers are getting with Flightglobal jobs and support the return that Virgin Atlantic can benefit from The feedback includes the response of High quality candidates, placement of 75 candidates generated through advertising with Flightjobs and the high value for money that the advertising has provided. It is important that Virgin Atlantic start to benefit from this response as soon as possible.
  • An Introduction To Flight International/Global 2011

    1. 1. An Introduction to Flight International and
    2. 3. Flight Jobs: Market segmentation <ul><li>Aviation operations – In the Air </li></ul><ul><li>Airlines </li></ul><ul><ul><li>Flight & cabin crew </li></ul></ul><ul><ul><li>Executive/strategy & planning </li></ul></ul><ul><ul><li>Technical </li></ul></ul><ul><li>Airports </li></ul><ul><li>Air traffic services </li></ul><ul><li>Business aviation/charter </li></ul><ul><li>Ground & in-flight services </li></ul><ul><ul><li>eg catering, handling, IT etc </li></ul></ul><ul><li>Aerospace manufacture – On the Ground </li></ul><ul><li>Aircraft/engines/systems </li></ul><ul><ul><li>Qualified engineers </li></ul></ul><ul><ul><li>Production managers/workers </li></ul></ul><ul><ul><li>Sales & marketing </li></ul></ul><ul><ul><li>Executive/managerial </li></ul></ul><ul><li>Components/subsystems </li></ul><ul><li>Supply chain/support services </li></ul><ul><li>Maintenance repair & overhaul </li></ul><ul><li>Maintenance </li></ul><ul><ul><li>Heavy checks </li></ul></ul><ul><ul><li>Line maintenance </li></ul></ul><ul><li>Repair & overhaul </li></ul><ul><li>Conversions/modifications </li></ul>
    3. 4. The role of print… <ul><li>Wright brothers first Flight 1903 </li></ul><ul><li>Established since 1909 -100 th Anniversary </li></ul><ul><li>Relied on for Key market information weekly </li></ul><ul><li>Employer Branding </li></ul>
    4. 5. Truly Global client base…..
    5. 6. Unrivalled Reach <ul><li>BPA audited circulation of 34,418 </li></ul><ul><li>Readership of over 172,000 </li></ul><ul><li>96% Market share YTD </li></ul><ul><li>The ‘jobs marketplace’ </li></ul>
    7. 8. Key Job Titles Flight International is targeted to the Aviation/Aerospace market; professionals employed in the fields of Air Transportation, Corporate/Private Aircraft, Military, Finance, Manufacturing, Education and R&D. Typical Jobs Advertised: • Maintenance Engineer • Pilot • Licensed Engineer • Captain • First Officer • Avionics Engineer • Stress Engineer • Technician • Sales/Marketing • Air traffic controller • Cabin Crew • Flight Crew • Ground Staff.
    8. 9. Deadlines Published Weekly on a Tuesday A4 Publication Overseas Booking deadline: Monday prior at 4pm Overseas Booking deadline: Tuesday prior at 4pm Copy deadline: Wednesday prior at 11am
    9. 10. <ul><li>Monthly reach to boardroom </li></ul><ul><li>24,986 Qualified Circulation (BPA) </li></ul><ul><li>22,563 Non Paid, 2,423 Paid </li></ul><ul><li>Reach quality Senior decision makers </li></ul>
    10. 11. <ul><li>Launched 1995 with Full Content 2005 </li></ul><ul><li>Re launched 2007 </li></ul><ul><li>Over 100,000 Unique users per month </li></ul><ul><li>1.1 Million Page Impressions per month </li></ul>
    11. 12. Flightglobaljobs <ul><li>Over 13 applications per job </li></ul><ul><li>Aerospace Growth </li></ul><ul><li>Record Job numbers !!! </li></ul>
    12. 13. Delivering Quality <ul><li>80,000 Registered Active Job Seekers </li></ul><ul><li>Over 13 applications per job </li></ul><ul><li>82% of users use the site more than once per week </li></ul><ul><li>70% rate as “best for jobs“ </li></ul>
    13. 14. Valued by jobseekers <ul><li>“ Flightglobal Jobs is the best job bank that I have come across .. ever . The reasons are: - very frequent job alerts - excellent job description displays - very user friendly - effective on-line job application modes - excellent helpdesk assistance - world wide aviation (supplier) recognition - worldclass advertisers” </li></ul><ul><li>Kind regards, Jaap van Mackelenbergh </li></ul><ul><li>“ I check Flightglobal jobs daily, I like it as it is easy to quickly check for jobs, both new and old ; I can quickly see the title of the position, its location and brief requirements without having to flip through multiple web pages. If I come across a position that interests me then I can click on the position to find out further details.” </li></ul><ul><li>Chris Orescan, Captain,Sunwest Aviation </li></ul>
    14. 15. Return on Investment So far the candidates we have received have been high-quality pilots who met our minimum qualifications. The site is easy to use. Dave Ross, Wasinc I have advertised twice in the last year and received over 400 responses, 50% of which were usable and a total of 75 have subsequently been recruited . This was better than I could have expected even given the best optimistic conditions. Alan Ettridge Global Aerospace Logistics I found the combination online jobs and advertising package good value and we have managed to fill vacancies with very good quality people. Cranfield Aerospace
    15. 16. To Conclude <ul><li>World’s leading aerospace weekly and investment in online growth. </li></ul><ul><li>A truly unrivalled recruitment brand </li></ul><ul><li>Recruitment solutions to match any advertiser’s needs: </li></ul><ul><li>- Print </li></ul><ul><li>- Online </li></ul><ul><li>- Air shows </li></ul>