The internet of things

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This presentation was used at an HP Experience Day in Helsinki, Finland. It describes why companies should look at cloud, social, big data and the internet of things as vehicles to engage more with their customers, so they can attract, engage, convert and retain them. What is needed, how can it be implemented.

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The internet of things

  1. 1. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. TheInternetofThings How will cloud, mobile, social and big data transform your world for ever Christian Verstraete / June 2014
  2. 2. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2 Today’s world is Digital 92% of Money is bits and bytes5 Every minute: • 27.800 photos are uploaded to Instagram1 • 208.300 photos are uploaded to Facebook1 • > 100 hours of video are uploaded to Youtube1 • > 100.000 tweets are sent4 • 347 Blog entries created in Wordpress4 • More than 2M Google search requests4 About 15 to 16 billion “smart” devices are permanently connected to the internet2 There are about 50 to 60 Billion sensors in the world2 By 2015, electronics will account for 40% of automotive production costs3 1 http://www.popphoto.com/news/2013/05/how-many-photos-are-uploaded-to-internet-every-minute 2 http://www.kansas.com/2013/01/19/2643201/billions-of-sensors-power-wichita.html 3 http://e2af.com/trend/071210.shtml 4 http://mashable.com/2012/06/22/data-created-every-minute/ 5 http://www.howstuffworks.com/currency6.htm
  3. 3. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3 IDC Digital Universe in 2020 Data is our new commodity • From 2005 to 2020 the digital universe grows 300x to 40.000 exabytes (5.2TB per person) • Investment in IT spending will grow 40% between 2012 and 2020 • Emerging market share will grow from 36% in 2012 to 62% in 2020 • 68% of information is created and consumed by consumers, but enterprises have liability for nearly 80% of information. By 2020 35% of the digital universe will contain information that might be valuable if analyzed
  4. 4. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Webelieveyouwillneedto digitallyenableyourenterpriseto addressyourfuturemarketand customers
  5. 5. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5 Your audience is changing
  6. 6. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Senseyourenvironment
  7. 7. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7 The Sensors… just to show a few. Wildlife tracking Infrastructure healthGeo physical mappingSecurity/Access Home automation Home security Real-time traffic conditions Climate monitoringWater / Gas Airframe integrity Passenger comfort Merchandise tracking Tsunami warning Personal health monitoring
  8. 8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8 Make sense out of the data – “Sensing”
  9. 9. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9 Sensors and actuators: feeling, touching, smelling, tasting, hearing, seeing... Sensing requires complete solutions
  10. 10. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10 Sensing requires complete solutions Big Data in the Cloud BD BD Open Analytics & Visualization Cloud Services Platform: Autonomy, Hadoop, Vertica... A&V CS Platform
  11. 11. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Addressyourcustomers
  12. 12. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12 Sensing Analytics-enabled solutions have the same core requirements • Capture • Store • Manage • Analyze • Optimize Enable for 100 % of my data Semi-Structured Structured Unstructured
  13. 13. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13 Manage your data sources Open source data management platform External dataData stores/engines on optimized infrastructure Sensors, logs, event streams, web, social media NoSQL, HadoopUnstructured data (Autonomy IDOL) Structured Data (Vertica)
  14. 14. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14 Gain Real-time customer insight across all channels PROMOTE connects touch points across websites, contact centers, stores, mobile and social media to automate action, drive revenue and reduce cost EmailMobileSocial mediaWebsitesPrintCall center
  15. 15. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15 Analyze the content Connectivity to touch points across websites, contact centers, and the social web drive broad user applications Collect Explore Brand reputation mgmt. Cross channel optimization Next-gen speech analytics Voice of the customer Social media monitoring Customer interaction survey First contact resolution Customer experience analytics Operational efficiency News Email Blog VoiceWeb Video AppsReview Survey
  16. 16. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16 Deliver compelling experiences and constantly learn from visitor behavior Keep the relationship with your customers UNDERSTAND ENGAGE CONVERT ATTRACT RETAIN
  17. 17. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Howtoachievethis
  18. 18. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18 Change your focus Run today’s business Don’t create differentiation ‘Functionally complete’ New end-user experience Source of differentiation Disruptive – game changing Customer/citizen engagement Systems of Record Systems of Engagement
  19. 19. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19 Rethink your application developments BPEL CORBA DOM JAVA .NET WSFL A new style of user experience… Traditional Private Public …coded for multiple devices …integrated across heterogeneous environments …with optimal performance
  20. 20. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20 Develop in a agile manner 2010 4 per app 2015 36 per app 2020 120 per app “60% of on-line devices are now smartphones are tablets” – Business Intelligence “In 2016, total global mobile application revenue will reach estimated $46 billion.” --ABI Research Today Surging application numbers Number of releases per app per year • Apps everywhere • Accessed through multiple devices • 30x increase in application releases • Closed feedback loop with customers • Focus on time-to-value and ROI
  21. 21. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21 Think Digital Customer Experience? Digital Customer Experience is the means by which a brand interacts successfully with their customers, where success is defined by the customer and not by the brand.
  22. 22. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Conclusion
  23. 23. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23 Have I just teased your imagination? • The opportunities are endless, we are only limited by our imagination • New business models are emerging including information providers, information transformers, information consumers • Our customer base is fundamentally changing Cloud, mobile, social and big data allow us to sense our market, the user experience makes us relevant
  24. 24. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24 But it will require some “Lateral Thinking” Cupertino, October 5th, 2011 Steve Jobs has passed away Source: Tech Crunch Sinai, around 1513 BC Moses receives the Stone Tablets Source: Exodus 19:1
  25. 25. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thankyou E-mail: christian.verstraete@hp.com Blog: www.hp.com/blog/cloud Twitter: @christianve Google+: plus.google.com/+christianverstraete More Info: www.hp.com/go/christianverstraete

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