Commercial psychologist who helps companies to create sustainable bonds with their audience through branding and communication, services and customer experience, and physical spaces. An expert in Branded Customer Experience.
Three principles guide my work:
- Companies that create value for people are valued by these people in return.
- How companies make people feel is more important than what they say about themselves.
- Promise and fulfillment are two sides of the same coin, communication and experience need to be planned together.