Christian Vatter
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Personal Information
Organization / Workplace
Berlin Area, Germany Germany
Occupation
Founder & Managing Director at Rlevance Consulting
Industry
Advertising / Marketing / PR
Website
www.rlevance.com
About
Commercial psychologist who helps companies to create sustainable bonds with their audience through branding and communication, services and customer experience, and physical spaces. An expert in Branded Customer Experience.
Three principles guide my work:
- Companies that create value for people are valued by these people in return.
- How companies make people feel is more important than what they say about themselves.
- Promise and fulfillment are two sides of the same coin, communication and experience need to be planned together.
Tags
branding
service design
brand experience
marketing strategy
branded customer experience
service branding
marketing
brand strategy
brand
brand psychology
brand positioning
brand building
experience design
brand management
experience branding
customer experience
easyjet
airline
lufthansa
communication
brand user experience
next conference
service experience camp
brand utility
strategic planning
brand ux
positioning
start up
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