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YouTube Insights Report 2016 - Survey Results and Analysis on latest YouTube trends

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What are the latest trends on YouTube? How much money do YouTubers make? What is their opinion on Multi Channel Networks? We asked 2000 YouTubers. Here is what they told us:

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YouTube Insights Report 2016 - Survey Results and Analysis on latest YouTube trends

  1. 1. YOUTUBERS Some insights from the industry
  2. 2. YouTube has millions of channels, featuring billions of hours of videos. We tried to see what’s behind the scenes of this business.
  3. 3. WE INVITED HUNDREDS OF YOUTUBERS TO PARTICIPATE IN A SHORT SURVEY The survey registered a 40% completion rate
  4. 4. WHO ARE THE YOUTUBERS? Of which, 6% manage a corporate channel 30% 70% 70% of them are males 1% 38% 61% 61% make videos as a hobby38% produce videos as a job <1K 1K-10K 10K-100K >100K 20%19% 38% 23% 38% of them have between 1,000 and 10,000 subscribers
  5. 5. 3,24 3,97 5,43 8,6 8,91 IN A SCALE FROM 1 TO 10, YOUTUBERS MAKE VIDEOS FOR: On average, YouTubers declare to be more interested in having fun than in making money Having Fun Sharing their passion Promoting themselves Getting famous Making money
  6. 6. YOUTUBERS USE DIFFERENT RECORDING EQUIPMENT Professional video camera Screen Recording iPhone Computer Webcam Other smartphones12% 20%20% 33% 51% 51% of the respondents use a professional camera for their videos 86% of YouTubers using their iPhone use at least one other piece of equipment as well Interesting fact: the majority of YouTubers use always songs in their videos
  7. 7. 4,1 4,4 5,4 Professional YouTubers spend on average 14 hours per video 3,0 3,1 4,0 “Amateur” YouTubers spend only 10 hours per video ON AVERAGE, THE YOUTUBERS INVEST 12 HOURS FOR EACH VIDEO 3,4 3,6 4,5Hours spent editing Hours spent recording Hours spent planning
  8. 8. YOUTUBERS ACTIVELY PROMOTE THEIR CHANNELS THROUGH.. 3%4% 12%12% 19% 39% 43% 61% 64% Other ADS 64% of YouTubers promote their channel with a Facebook Page 39% of YouTubers promote their channel through collaboration with other YouTubers YouTubers spend on average 25 hours per month marketing their channel
  9. 9. 0 1 2 3 4 1,7 2,1 2,3 2 3,3 3,5 3,2 3 Professionals Amateurs 0 1 2 3 4 THE OPTIMAL NUMBER OF SOCIAL NETWORKS FOR PROMOTION IS AROUND 3 <1k 1k-10k 10k-100k >100k# Subscribers: Average#SocialNetworkused Size of the bubble is proportional to the number of YouTubers presenting those characteristics The majority of Amateur YouTubers have between 1k and 10k subscribers, and promote their channel on 2,1 social networks on average The vast majority of Professional YouTubers have more than 100k subscribers, and promote their channel on 3 social networks on average
  10. 10. YOUTUBERS TRY TO BUILD A FOLLOWING ON DIFFERENT CHANNELS 58% 58% of YouTubers are actively building a following on Twitter 51% 51%14% 7% 4%
  11. 11. 0 1 2 3 THE OPTIMAL NUMBER OF SOCIAL NETWORKS FOR AUDIENCE IS AROUND 2 0 1 2 3 2 1,4 2 1,5 2,3 2,5 1,6 2,3 Professionals Amateurs <1k 1k-10k 10k-100k >100k# Subscribers: Average#SocialNetworkused Size of the bubble is proportional to the share of YouTubers presenting those characteristics The majority of Amateur YouTubers have between 1k and 10k subscribers, and try to build an audience on 1,4 social networks on average The vast majority of Professional YouTubers have more than 100k subscribers, and try to build an audience on 2,3 social networks on average
  12. 12. HOW MUCH MONEY DO YOUTUBERS EARN EVERY MONTH? 1%16% 22% 29% 32% 2% 26% 40% 33% 40% of “Amateur" YouTubers don’t earn any money from their channel. 4% 38% 15% 12% 31% 38% of Professional YouTubers earn between 1,000 and 10,000 $ per month 0-100$ 100 - 1k$ 0$ 1k - 10k$ >10k$
  13. 13. SUPPORT FROM MULTI CHANNEL NETWORKS IS NOT PERCEIVED AS GOOD 36% of YouTubers collaborate with a Multi Channel Network (MCN) 0 1 2 3 4 5 6 7 8 9 10 4% 16%12%4%8% 56% How much MCNs help YouTubers in getting sponsors? Average score: 2,32 0 1 2 3 4 5 6 7 8 9 10 8%4%8%4%8% 16% 8%4%4% 36% In earning better ad revenue? Average score: 3,72 0 1 2 3 4 5 6 7 8 9 10 4%4%4%8%12%4%4%4% 56% In getting more views? Average score: 2,32 0 1 2 3 4 5 6 7 8 9 10 4%4%4%4%8%4%12%8% 52% In collaborating with other YouTubers? Average score: 2,28 0 1 2 3 4 5 6 7 8 9 10 4%4%4%4%8%4%12%8% 52% In producing their videos? Average score: 2,28 Most YouTubers feel they are not getting much help from their MCN Best score
  14. 14. “Actually helping to develop and promote serious talent” “Help in building my brand” “Procure more promotional opportunity” “Help to avoid copyright strikes” “Getting more sponsorships” “Growing my channel” “Providing studio time” “Organize collaborations with other YouTubers” “Find promotions for my channel” YOUTUBERS WANT MORE HELP FROM THEIR MCN
  15. 15. Survey by: Boost Atelier Website: www.boostatelier.com info: isabella@blitzatelier.com

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