Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs.

John Kotter
COMMUNICATION
   STORIES

                 1.    LiveSTRONG
        4. 
Nike Sportswear
   7 
Nike ACG
                 2....
LIVESTRONG
           STORY

Stages - Fall 2009
   Concept / Creative Direction / Project Management

Communication
      ...
LIVESTRONG
              STORY

Stages - Spring, 2009
   Concept / Project Management

Communication
           To launch ...
LIVESTRONG
              STORY

Stages - Summer, 2009
   Concept / Project Management

Communication
           Aligned ag...
LIVESTRONG
                           STORY

LiveSTRONG Collection - Summer, 2009
 Concept / Project Management

Communica...
VINTAGE RUNNING
                  STORY

Campaign Creative - Fall, 2007
   Creative Direction / Campaign Management

Commu...
VINTAGE RUNNING
                  STORY

Campaign Creative - Fall, 2007
   Creative Direction / Campaign Management

Commu...
VINTAGE RUNNING
                  STORY

Campaign Creative - Fall, 2007
   Agency Management / Campaign Management

Commun...
VINTAGE RUNNING
                 STORY

Oregon Runner - Holiday, 2007
   Creative Direction / Agency Management / Project ...
VINTAGE RUNNING
               STORY

Running To Win - Fall, 2007
   Concept / Creative Direction / Project Management

Co...
BE TRUE
                            STORY

Campaign Creative - Summer, 2008
   Concept / Creative Direction / Campaign Man...
BE TRUE
              STORY

OOH - Summer, 2008
   Campaign Management

Communication
        Adapted to snipe campaign in...
BE TRUE
                            STORY

Be True Dunk Zine - Summer, 2008
   Concept / Creative Direction / Project Mana...
BE TRUE
                     STORY

Being True - Summer, 2008
   Concept / Creative Direction / Project Management

Commun...
NIKE SPORTSWEAR
             STORY

Brand Launch - Fall, 2008
   Campaign Management

Communication
               Compreh...
NIKE SPORTSWEAR
             STORY

Brand Launch - Fall, 2008
   Campaign Management

Communication
               Billboa...
NIKE SPORTSWEAR 
   STORY

3X3 - Fall, 2008
   Concept / Creative Direction / Project Management

Communication
      Scri...
NIKE SPORTSWEAR 
                           STORY

Limited Edition TV - Fall 2008 - Present
   Concept / Creative Directio...
WORLD CUP
                    STORY

Futureopolis - Summer 2006
   Concept / Creative Direction / Project Management

Comm...
WORLD CUP
                    STORY

Futureopolis - Summer 2006
   Concept / Creative Direction / Project Management

Comm...
MAKE SOMETHING
                          STORY

Beautiful Losers Dunks - Summer, 2008
   Project Management

Communication...
MAKE SOMETHING
             STORY

Workshops - Summer, 2008
   Concept / Creative Direction / Project Management

Communic...
NIKE ACG
                            STORY

Campaign Creative - Holiday, 2007
   Creative Direction / Campaign Management
...
NIKE ACG
                            STORY

Campaign Creative - Holiday, 2007
   Creative Direction / Copy / Campaign Mana...
NIKE ACG
                            STORY

Campaign Creative - Holiday, 2008
   Creative Direction / Campaign Management
...
NIKE ACG
                             STORY

Community Billboard - Spring, 2008
   Concept / Creative Direction / Campaign...
NIKE ACG
                             STORY

Community Billboard - Spring, 2009
   Concept / Creative Direction / Campaign...
ICONS
                                 STORY

(Un) Natural Selection - Fall, 2008
   Creative Direction / Campaign Managem...
ICONS
                    STORY

One on 1 - Summer 2008
   Creative Direction / Campaign Management

Communication
       ...
BILLBOARD PROJECT
        STORY

Spring, 2004 - Present
   Creative Direction / Project Management

Communication
        ...
BILLBOARD PROJECT
          STORY

February, 2004 - Present
   Creative Direction / Project Management

Communication
    ...
THANK YOU
   christianparkes@gmail.com
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Communication

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Main Entry: com·mu·ni·ca·tion
Pronunciation: \kə-ˌmyü-nə-ˈkā-shən\
Function: noun
Date: 14th century
1 : an act or instance of transmitting
2 : a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior
3 : a technique for expressing ideas effectively

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Communication

  1. 1. Good communication does not mean that you have to speak in perfectly formed sentences and paragraphs. John Kotter
  2. 2. COMMUNICATION STORIES 1.  LiveSTRONG 4. Nike Sportswear 7 Nike ACG 2.  Vintage Running 5. World Cup 8. Icons 3.  Be True 6.  Make Something 9.  Billboard Project
  3. 3. LIVESTRONG STORY Stages - Fall 2009 Concept / Creative Direction / Project Management Communication Global art project engineered to raise awareness and generate funds for the Lance Armstrong Foundation. Twenty one leading artists were commissioned to provide unique pieces of art for a gallery exhibition touring Paris, New York and Miami.
  4. 4. LIVESTRONG STORY Stages - Spring, 2009 Concept / Project Management Communication To launch Stages, Lance Armstrong led 1,000 cyclists along Sunset Blvd to the Montalban Theater where he took the stage with LAF president, Doug Ulman and Shepard Fairey. Immediaetly following was a performance by Ben Harper.
  5. 5. LIVESTRONG STORY Stages - Summer, 2009 Concept / Project Management Communication Aligned against the announcement of Stages, artist Shepard Fairey was commissioned to complete a mural and billboard covering the entire the south wall of the Montalban Theater.
  6. 6. LIVESTRONG STORY LiveSTRONG Collection - Summer, 2009 Concept / Project Management Communication Responding to Lance Armstrongʼs return, an alternate LiveSTRONG Collection was created. Built to connect to a younger audience, the collection was built in collaboration with leading artists and cyclists from across the globe.
  7. 7. VINTAGE RUNNING STORY Campaign Creative - Fall, 2007 Creative Direction / Campaign Management Communication Ad campaign for launch of Vintage Running line. Campaign direction was built as an homage to the running ads created by Nike in the 1970ʼs. Utilized across all global markets for retail, print and digital applications (print examples detailed).
  8. 8. VINTAGE RUNNING STORY Campaign Creative - Fall, 2007 Creative Direction / Campaign Management Communication Additional print examples. US ads ran in lifestyle publications (Complex, Nylon, Teen Vogue etc.) as spreads with Vintage Running iron-on t-shirt transfer attached.
  9. 9. VINTAGE RUNNING STORY Campaign Creative - Fall, 2007 Agency Management / Campaign Management Communication Wildposting examples depicting original and (new) Vintage product. Product is juxtaposed via positioning statements circa 1977 and today.
  10. 10. VINTAGE RUNNING STORY Oregon Runner - Holiday, 2007 Creative Direction / Agency Management / Project Management Communication Fictitious 1977 running magazine created as media tool and seeding collateral. Creative content also utilized across all global markets to support retail and digital campaigns. Awarded ʻCreativity + Commerce 2008: First Prizeʼ by Print Magazine.
  11. 11. VINTAGE RUNNING STORY Running To Win - Fall, 2007 Concept / Creative Direction / Project Management Communication Fictitious instructional running series, Running to Win, created for viral digital communication. Set in 1977, Running to Win features unorthodox track coach Rick Hoffman, student Chip, long socks and inappropriately short shorts.
  12. 12. BE TRUE STORY Campaign Creative - Summer, 2008 Concept / Creative Direction / Campaign Management Communication ʻBe Trueʼ communication for US Nike Dunk campaign. Amplifying the college basketball heritage of the product, the campaign reversed the standard Nike model by celebrating the fan over the athlete.
  13. 13. BE TRUE STORY OOH - Summer, 2008 Campaign Management Communication Adapted to snipe campaign in New York and billboard campaign in Los Angeles.
  14. 14. BE TRUE STORY Be True Dunk Zine - Summer, 2008 Concept / Creative Direction / Project Management Communication Six sample spreads from the Be True Dunk zine. A testament to 22 years of sport, culture and teen angst, 100K physical copies were distributed across the US in addition to digital placement on global Nike sites.
  15. 15. BE TRUE STORY Being True - Summer, 2008 Concept / Creative Direction / Project Management Communication 22-photo essay documenting 22 years of American youth. Utilized in print media and gallery exhibitions in NY, LA, Philly, SF. Photographers included; Terry Richardson, Ryan McGinley, Tim Barber, Ari Marcopoulos, Cheryl Dunn and Jamaal Shabazz.
  16. 16. NIKE SPORTSWEAR STORY Brand Launch - Fall, 2008 Campaign Management Communication Comprehensive launch campaign deploying global brand assets across OOH, print and digital. Mural located on Spring and Lafayette, NYC. Print spread was part of a three-spread impact unit featured in Complex Magazine.
  17. 17. NIKE SPORTSWEAR STORY Brand Launch - Fall, 2008 Campaign Management Communication Billboard located on Melrose Avenue, Los Angeles. Print spread was part of a three-spread impact unit featured in Antenna Magazine.
  18. 18. NIKE SPORTSWEAR STORY 3X3 - Fall, 2008 Concept / Creative Direction / Project Management Communication Scripted digital series inspired by the Windrunner jacket. Directors included; Chris Robinson (T.I., Nas, Usher, Alicia Keys), Todd James (Crank Yankers) and Adam Weissman (World Tour). Used globally on Nike Sportswear sites.
  19. 19. NIKE SPORTSWEAR STORY Limited Edition TV - Fall 2008 - Present Concept / Creative Direction / Project Management Communication Irreverent chat-show hosted by Japanese foreign exchange student. Interviewees selected from entertainment, style, art and sport and include; Pedro Winter, DJ Clark Kent, Darren Romanelli and Eric Elms. Used globally on Nike Sportswear sites.
  20. 20. WORLD CUP STORY Futureopolis - Summer 2006 Concept / Creative Direction / Project Management Communication Photo journalism essay by artist C.R. Stecyk III documenting the affect and reach of soccer on the cultures of Greater Los Angeles. Exhibition featuring 72 images opened in LA, SF, Paris and Milan in support of Nikeʼs 2006 World Cup campaign.
  21. 21. WORLD CUP STORY Futureopolis - Summer 2006 Concept / Creative Direction / Project Management Communication Photo essay also published and distributed globally in association with Arkitip magazine during 2006 World Cup.
  22. 22. MAKE SOMETHING STORY Beautiful Losers Dunks - Summer, 2008 Project Management Communication Collaborated with Nike Footwear to create product celebrating the Beautiful Losers documentary sponsorship. Product was displayed in theaters and workshops across the US then sold on Ebay ($25K) to help fund inner city youth art programs.
  23. 23. MAKE SOMETHING STORY Workshops - Summer, 2008 Concept / Creative Direction / Project Management Communication Art program for at-risk youth featuring workshops hosted by contemporary artists. 40+ workshops executed, including artists; Ed Templeton, Kaws, Aaron Rose, Mike Mills, Money Mark, Jose Parla. Named ʻYouth Marketing Best of 2008:ʼ by YPulse
  24. 24. NIKE ACG STORY Campaign Creative - Holiday, 2007 Creative Direction / Campaign Management Communication Sample campaign creative for Nike ACG footwear and apparel line. Positioning was authentic and direct, and featured photography by Boogie. Creative was utilized across the US for all retail, print, OOH and digital communications.
  25. 25. NIKE ACG STORY Campaign Creative - Holiday, 2007 Creative Direction / Copy / Campaign Management Communication In-market execution depicting Harlem and Philadelphia subway stations.
  26. 26. NIKE ACG STORY Campaign Creative - Holiday, 2008 Creative Direction / Campaign Management Communication Creative campaign for Nike ACG footwear and apparel line. Utilized across the entire US for all retail, print, OOH and digital. Subway images from Brooklyn and Harlem (featuring campaign photographer Boogie).
  27. 27. NIKE ACG STORY Community Billboard - Spring, 2008 Concept / Creative Direction / Campaign Management Communication Billboards were created using content generated by high school students through community outreach programs. Students were given cameras and briefed to shoot. Post display, billboards were recycled into book bags and distributed throughout community.
  28. 28. NIKE ACG STORY Community Billboard - Spring, 2009 Concept / Creative Direction / Campaign Management Communication Examples of 2009 campaign created against the brief of seasonal campaign message ʻThe Strength Inside.ʼ Campaign ran in six regions with the above located in Baltimore and Harlem.
  29. 29. ICONS STORY (Un) Natural Selection - Fall, 2008 Creative Direction / Campaign Management Communication Creative content for global Air Max 90 Current campaign. Creative is inspired by the hybrid construction of the product and its appropriation of the best elements from other models. Utilized for global retail and digital application.
  30. 30. ICONS STORY One on 1 - Summer 2008 Creative Direction / Campaign Management Communication Creative content for global Air Force 1 campaign. Creative details hybrid construction of product that shares design cues and influences from prior iconic footwear models. Utilized for global retail and digital application.
  31. 31. BILLBOARD PROJECT STORY Spring, 2004 - Present Creative Direction / Project Management Communication Contemporary art communication statement located in LA above benchmark sneaker store, Undefeated. Curated in collaboration with Aaron Rose, Eddie Cruz and James Bond, content changes seasonally with original art sourced globally.
  32. 32. BILLBOARD PROJECT STORY February, 2004 - Present Creative Direction / Project Management Communication Billboard Project artists include; Terry Richardson, Dennis Hopper, Kehinde Wiley, Kenneth Anger, Os Gemeos, Neil Liefer, Shawn Mortensen, Robert Williams, Mister Cartoon, Kaws, Mike Mills, Jose Parla, Ashley Macomber and David Rathman.
  33. 33. THANK YOU christianparkes@gmail.com

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