Doing it togetherMethods and questions to publicparticipation and cocreationCHRISTIAN PAGHCultural PlannerMA Filosofi & Mo...
UiWE innovation agency       uniting culture & designintegrating social & physical structures            creating value   ...
WHERE IS CULTURE DESIGN?            CULTURE                                 DESIGNSOCIALINFRASTRUCTURE         UiWE       ...
THE CULTURE DESIGNER’S APPROACH?                   Design thinking                   Human centered design                ...
A viable cultural destination        Designing cross-disciplinary processesHornbæk                                 Danish ...
URBAN DESIGN: LIFE & MOVEMENTPlanning temporary urban spaces...                                     Carlsberg, Realdania, ...
INSIDE OUTOWNERSHIP & IDENTITYGATHERING POINTS & HOMELINESS
STRATEGY: YOUR NEIGHBOURHOOD                                               MØBLER              INDGANGEN                  ...
PLADS E
IDENTITY & SPACECREATING NEW POSSIBILITIES (WITHOUT LIMITING OTHERS)USING THE UNIQUE QUALITIESGIVING CHARACTER (AND KEEP O...
STRATEGY: IDENTITY, MILLIEU, ORGANISATION
HORNBÆK: WHERE TO GO TOGETHER                        ?IDENTITY & STYLEPHYSICAL APPEARENCETURISM & SHOPPINGEVERYDAY LIFE!
Hornbæks fremtid!                     Vi har brug                     for dine ideer!Hvad kunne du godt tænke dig mere af ...
PARTICIPATION APPROACH I:        OUT IN THE OPEN        VISUAL + CLEAR        EASY + ACCESSIBLE        HUMAN!        TALK ...
PARTICIPATION APPROACH I:DIFFFERENT MEETINGS: DIFFERENT USERSSTAKEHOLDERS > CITIZENSTALKERS vs DOERS: POWER ISSUESMAKING I...
OUTPUT I: CORE VALUES AS STRATEGIC TOOL
OUTPUT II: 15+ URBAN DESIGN & PLANNING         Naturoplevelsen         Hotspot ved strAnden og HAvnen            ruter og ...
OUTPUT III: 15+ IDENTITY PROGRAM EVENTS                                                              HORNBÆKS BYMILJØ     ...
OUTPUT IV : ORGANISATIONAL INITIATIVES                                                   pilotprojekter                   ...
CHALLENGES TO PARTICIPATION:FROM IDEAS TO ACTIONWHO MAKES IT HAPPEN - AND HOW?CHANGING PUBLIC ADMINISTRATIONLAWENFORCER VS...
DISCUSSION: PUBLIC PARTICIPATIONYOUR STORIES:GOOD + BAD METHODSWHAT MAKES AN REAL IMPACT?BEST EXAMPLES
LAB: URBAN PLANNING + SOCIAL INNOVATION
PHYSICAL LAB + ONLINE IDEA PLATFORMThe festival as a test ground for social ideas
APPROACH I:                            someone lovess                            your old stuFF?                          ...
APPROACH IISMART MEDIA & SEXY COMMUNICATIONWE HELP SHAPING CONTENT
+ 100 Festival-goers’ ideas: Pay offs- piss, sanitation- garbage, recycling- standing in line, waiting- logistics, transport
INSIGTHS:Festival-goers likes to:meet new people            they look for:play and be active         interfacesshare thing...
Antropological                   NormativeWHAT WE DO                       WHAT WE WANTactions + habits                 id...
Anthropological perspective on participation on festivals:PROCES + SOLLUTIONS SHOULD BE:easy - convenient (not too demandi...
Normative potential: we’re in it together!PROCESS + SOLLUTION COULD:high light + thrive on community feelingbe social in i...
crucial connection: attitude and actionmaking sense: consistency between ambition and possibilityfeeling the difference: b...
Different contexts = different cultural codes--> different actions are normal + acceptable                                ...
Something you know something about!
ROSKILDE 2011: THE QUESTION OF PEE
The challenge: peeing sucks at a festival!”I can spend hours a day standing in         ”It actually spoils the festivalpee...
How to change a piss culture?
Costumer journey + user participatonFocus on the user experience of a journeyUnderstand concrete touch pointsFind sites fo...
“Hvordan kan jeg nemmest                    Funktion & oplevelsetisse - uden det er klamt!? ““Hvor kan jeg tisse - uden   ...
The core experience: pee site
Løsningsorienteret                                                               KonstruktivtFokus på løsningerne på tispr...
Communication, orientation & navigation
Find vej                                                          SynlighedEnkle kort, der viser, hvor man kan tisse – mål...
Socialt                                                                     LangsigtetFolk kan dele erfaringer, idéer og h...
Human touch: where you need it...The power of joining forcesKindness matters!
The power of the senses: not too cerebral participation styleEmphasize the sensual and the personal.Make the user and part...
How to make people change the way they act?
CHANGING PEEING (or other core actions):WHAT DO YOU THINK?How to foster shared responsibility? (without being big brother)...
The new public space?New media               QualityNetworks                CultureHierarchies             DemocracySocial...
www.uiwe.dk
Workshop on public-private collaboration•   Task: frame idea development for public -   Danish Enterprise and    private c...
•   Make stakeholders responsible....•   Simplicity / Visuality•   Link: Before - Under - After                  Opsamling...
Justering af politik                                                                      Initiativet har til formål at pl...
Truly yours 17_03_2011
Truly yours 17_03_2011
Truly yours 17_03_2011
Truly yours 17_03_2011
Truly yours 17_03_2011
Truly yours 17_03_2011
Truly yours 17_03_2011
Truly yours 17_03_2011
Truly yours 17_03_2011
Truly yours 17_03_2011
Truly yours 17_03_2011
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Truly yours 17_03_2011

  1. 1. Doing it togetherMethods and questions to publicparticipation and cocreationCHRISTIAN PAGHCultural PlannerMA Filosofi & Moderne KulturPartner UiWE www.uiwe.dk
  2. 2. UiWE innovation agency uniting culture & designintegrating social & physical structures creating value together
  3. 3. WHERE IS CULTURE DESIGN? CULTURE DESIGNSOCIALINFRASTRUCTURE UiWE PHYSICAL INFRASTRUCTURE STRATEGY FORM
  4. 4. THE CULTURE DESIGNER’S APPROACH? Design thinking Human centered design UiWE Cultural planning Planning & analysis Architecture
  5. 5. A viable cultural destination Designing cross-disciplinary processesHornbæk Danish Enterprise and Construction Authority 14 Opsamling af initiativerLong term cultural planning Design of temporary urban spacesKøge Carlsberg
  6. 6. URBAN DESIGN: LIFE & MOVEMENTPlanning temporary urban spaces... Carlsberg, Realdania, LOA, KBH Kommune
  7. 7. INSIDE OUTOWNERSHIP & IDENTITYGATHERING POINTS & HOMELINESS
  8. 8. STRATEGY: YOUR NEIGHBOURHOOD MØBLER INDGANGEN Man kan sidde, flyde og bevæge Der byder indenfor. sig på. GULV & PLAN DET KARAKTERISTISKE Der skaber intime opholds - og Det særlige touch, der skaber aktivitetsrum. hjemlighed VÆGGE & LYS Der åbner, afgrænser og skaber VÆRTSKAB stemning. Der er nogen, der tager ansvar! FORANDRING Man kan udvikle sin indretning STUEN over tid. Rammen om samværet
  9. 9. PLADS E
  10. 10. IDENTITY & SPACECREATING NEW POSSIBILITIES (WITHOUT LIMITING OTHERS)USING THE UNIQUE QUALITIESGIVING CHARACTER (AND KEEP OPENESS)
  11. 11. STRATEGY: IDENTITY, MILLIEU, ORGANISATION
  12. 12. HORNBÆK: WHERE TO GO TOGETHER ?IDENTITY & STYLEPHYSICAL APPEARENCETURISM & SHOPPINGEVERYDAY LIFE!
  13. 13. Hornbæks fremtid! Vi har brug for dine ideer!Hvad kunne du godt tænke dig mere af ?I området ved Hornbæk Havn?På Hornbæk Hovedgade?I Hornbæk Bymidte generelt?Hvem er du? (sæt ét kryds) Del dine tanker om Hornbæk Bymidtes kvaliteter og udfordringer ved at lægge postkortet i en af de hvide Fastboende postkasser. Find postkasserne på Biblioteket, ved Sommerhusejer Brugsen, Café Ventura og Havnen. Turist www.dithornbaek.dk Her kan du uddybe dine tanker og idéer. Andet
  14. 14. PARTICIPATION APPROACH I: OUT IN THE OPEN VISUAL + CLEAR EASY + ACCESSIBLE HUMAN! TALK TO PEOPLE!
  15. 15. PARTICIPATION APPROACH I:DIFFFERENT MEETINGS: DIFFERENT USERSSTAKEHOLDERS > CITIZENSTALKERS vs DOERS: POWER ISSUESMAKING IT REAL: WALKS, PICS, HANDS ON
  16. 16. OUTPUT I: CORE VALUES AS STRATEGIC TOOL
  17. 17. OUTPUT II: 15+ URBAN DESIGN & PLANNING Naturoplevelsen Hotspot ved strAnden og HAvnen ruter og destinationer Havenen Klitter af nordsti Forlængelse enade Øresundsprom
  18. 18. OUTPUT III: 15+ IDENTITY PROGRAM EVENTS HORNBÆKS BYMILJØ HORNBÆK DESIGNMANUAL Vi anbefaler, at der udvikles fælles retningslinjer for byens butikker, cafér ol. En designmanual, der anviser retninger og inspiration i forhold til facader, skiltning og forretningsdesign, kan danne grundlag for en mere sammenhængende byoplevelse af Hornbæk. Designmanualen kan gøre det enklere for handlende at forholde sig til bymiljøet og understøtte byens identitet. For at design- manualen kan få gennemslagskraft, er det vigtigt, at den udvikles af Hornbæks handlende og husejere, og at den sikres et bredt ejerskab, også i Helsingør Kommune. NATUREN I BYEN I Hornbæk by mærker man ikke, at byen er omgivet af et smukt og varieret natur- og kultur- landskab. Byens relation til den omkringliggende natur kan understøttes i byrum, i bydesign, beplanting og formidling af naturoplevelser i lokalområdet. Det kan gøres gennem inddragelse af naturelementer i byen og gennem klarere forbindelser fra by til landskab. Flere har ønsket en frilægning af Vestre Bæk. Det bør undersøges, om en sådan frilægning kan skabe nye kvaliteter for bymiljøet. TRAFIK TIL ÅRSTIDEN Vi anbefaler, at udvikle en fleksibel og regulérbar trafikløsning, der tager højde for de store udsving i trafikmængder sommer og vinter. Det kan understøtte et mere attraktivt bymiljø og en mere effek- tiv trafikafvikling. På udvalgte dage og højtider kan man styre trafikken og skabe særlige rammer til begivenheder, markeder og anden brug af byrummet. Der findes mange eksempler på, at trafik er reguleret ved hjælp af fleksibel møblering eller på- malede signaturer. Her er der billeder fra Ærøskøbing og New York. Den fleksible regulering åbner mulighed for en mere varieret brug af byen, f.eks. som i Skive, hvor en plads bruges som skøjte- bane om vinteren. Udviklingsrapport for Hornbæk Dit Hornbæk 57 52 Dit Hornbæk Udviklingsrapport for Hornbæk
  19. 19. OUTPUT IV : ORGANISATIONAL INITIATIVES pilotprojekter naturgruppe Havnenpilotprojekter Dyrt Øresundspromenade Lysets hus Hovedgade aktivitetsgruppe bygruppe Hornbæk for all Byens plads Teknisk Destinationer på stranden Handelsanalyse / Naturstier Task force målgrupper og marketing Naturen i byen Kultur- og fritid Tra kanalyse Bibliotekscafé Vækst og viden Ungeanalyse Taskforce / fokusgrupper Baggårde Hornbæk på nettet Strategi Design manual pilotprojekter for tomme bygninger Dugnad Tra k til årstiden pilot Billigt Short term Long term
  20. 20. CHALLENGES TO PARTICIPATION:FROM IDEAS TO ACTIONWHO MAKES IT HAPPEN - AND HOW?CHANGING PUBLIC ADMINISTRATIONLAWENFORCER VS COACHMAKING COLLOBORATION HAPPPENTHE ART IS CONCRETE!
  21. 21. DISCUSSION: PUBLIC PARTICIPATIONYOUR STORIES:GOOD + BAD METHODSWHAT MAKES AN REAL IMPACT?BEST EXAMPLES
  22. 22. LAB: URBAN PLANNING + SOCIAL INNOVATION
  23. 23. PHYSICAL LAB + ONLINE IDEA PLATFORMThe festival as a test ground for social ideas
  24. 24. APPROACH I: someone lovess your old stuFF? Smart systems make it easier to recycle and share goods in local communities. Millions of tons of material are daily The idea is simple and requires noth- are piled up in landfills around the ing more than access to the Internet. FACTS world. The enormous waste of re- It’s easy to transplant and clusters sources highlights the urgency to have been mushrooming across the Freecycle began as a small network in come up with new and innovative globe. Local Freecycle networks are the United States in 2003 but quickly ways of reusing existing stuff. formed in countries as diverse as spread and is now present in 85 coun- Denmark and Nigeria. The initiative is tries. Freecycle is a global web-based com- munity consisting of local clusters helping people as well as the environ- The global network is currently made of people. The simple system allows ment by supporting a more sustain- up of 4,810 groups with 7,245,000 for goods to be recycled amongst the able consumer culture. members that are keeping 500 tons of community members. The members waste, 5 times the height of Mt. Ever- of the web community can pass down est, out of landfills. used goods to others rather than car- It’s a grass roots and entirely non- rying them off to the dumps. This gift profit movement of people who give culture brings new life to old stuff at and receive goods for free in their own the same time as it fosters an envi- towns. ronmental awareness and forms ties Membership is free and the organiza- across different boundaries in local tion is based on volunteers working communities. locally and together across borders. www.freecycle.org, n How ca e a ourag we enc culture at e gifttial in sharing ser-sportation, rather creativ estival?wn stuff! sharing was intro-kilde Festival? Whatp for the sharedles to transportcently purchasedavy back pack, or the fred old self aroundarea? All you had to or pass it on to theasy! When you think what you can or your neighbor?s to have a foothold in worldwide by the yearrs are up to date elec-e new equipment, in-k/ GREAT WORLD NARRATIVE + FESTIVAL ACTIONhe AMBITIOUS SCOPE + SIMPLE PARTICIPATION
  25. 25. APPROACH IISMART MEDIA & SEXY COMMUNICATIONWE HELP SHAPING CONTENT
  26. 26. + 100 Festival-goers’ ideas: Pay offs- piss, sanitation- garbage, recycling- standing in line, waiting- logistics, transport
  27. 27. INSIGTHS:Festival-goers likes to:meet new people they look for:play and be active interfacesshare things and stuff challengesdo something good! attention
  28. 28. Antropological NormativeWHAT WE DO WHAT WE WANTactions + habits ideals + values NEW ACTIONS
  29. 29. Anthropological perspective on participation on festivals:PROCES + SOLLUTIONS SHOULD BE:easy - convenient (not too demanding)fun - have a ‘story’ (not same old story)real - in this life (not “somewere”)tangible - visible (not abstract)
  30. 30. Normative potential: we’re in it together!PROCESS + SOLLUTION COULD:high light + thrive on community feelingbe social in its coreconsider the “greater good”play the “The Roskilde way” card...
  31. 31. crucial connection: attitude and actionmaking sense: consistency between ambition and possibilityfeeling the difference: broken window theoryunderstanding it: intuitive + simple
  32. 32. Different contexts = different cultural codes--> different actions are normal + acceptable Burning Man
  33. 33. Something you know something about!
  34. 34. ROSKILDE 2011: THE QUESTION OF PEE
  35. 35. The challenge: peeing sucks at a festival!”I can spend hours a day standing in ”It actually spoils the festivalpee-line at Roskilde Festival.” experience.”Girl to DR, Roskilde 2010 Girl to me, Roskilde 2010
  36. 36. How to change a piss culture?
  37. 37. Costumer journey + user participatonFocus on the user experience of a journeyUnderstand concrete touch pointsFind sites for co-creation
  38. 38. “Hvordan kan jeg nemmest Funktion & oplevelsetisse - uden det er klamt!? ““Hvor kan jeg tisse - uden PeeBetterat genere nogen? ” Orientering & kommunikation“Hvor kan jeg komme tilorde med mine idéer?” Inddragelse & feedback 5
  39. 39. The core experience: pee site
  40. 40. Løsningsorienteret KonstruktivtFokus på løsningerne på tisproblemet – som for eksempel pigepissoir Udtrykker målet om en festival med mindre tis kon-– og opfordring til at kommentere og komme med ideer. struktivt – ikke negativt og forbudsorienteret. HOW WAS IT ? HOW DO YOU WANT IT? WHAT DO YOU NEED?Lyttende EnkeltInddragelse af festivalgæsterne i evaluering af de nye forsøg. Information i øjenhøjde på udvalgte (tisse)steder om, hvor man kan tisse på festivalen. 7
  41. 41. Communication, orientation & navigation
  42. 42. Find vej SynlighedEnkle kort, der viser, hvor man kan tisse – målrettet piger? Balloner eller andet højt, så man kan se, hvor der er toiletter ol. 300 M 0M PEE GOOD 100 M HERE Du er her m 100 m 100 CAN I HELP YOU ? 200 mOrientering IdentitetVenlige, sjove guidende tags, der anviser nærmeste tissested. Farve, form, logo der styrker synlighed for toiletter. 9
  43. 43. Socialt LangsigtetFolk kan dele erfaringer, idéer og historier. Kan bruges til løfte oplevelsen over tid. PeeBetterOnline PeeBetterOnline P-tree Det er bare det fedeste at tisse op af et træ på denne måde /MartinSeriøst VidensopsamlingFestivalen viser, at den tager problemet alvorligt. Værdifuld input til festivalen om folks tanker og ønsker. 11
  44. 44. Human touch: where you need it...The power of joining forcesKindness matters!
  45. 45. The power of the senses: not too cerebral participation styleEmphasize the sensual and the personal.Make the user and participent feel understoodCreating owership by making it real
  46. 46. How to make people change the way they act?
  47. 47. CHANGING PEEING (or other core actions):WHAT DO YOU THINK?How to foster shared responsibility? (without being big brother)How to foster faith in the system? (how is the system ‘ours’)
  48. 48. The new public space?New media QualityNetworks CultureHierarchies DemocracySocial patterns Community
  49. 49. www.uiwe.dk
  50. 50. Workshop on public-private collaboration• Task: frame idea development for public - Danish Enterprise and private collaborations. Construction Authority
  51. 51. • Make stakeholders responsible....• Simplicity / Visuality• Link: Before - Under - After Opsamling af initiativer 15 14 Opsamling af initiativer
  52. 52. Justering af politik Initiativet har til formål at placere ansvaret for forebyggelsen. •• •••• ••• • • • •• ••• • •• ••• • ••• • • ••• • ••• • • ••• • ••••• ••• •••• •• • • • • • •• • ••• • • ••• • ••• • • • • •• • •• • • ••• • • • • •• •• • ••• •• • • •• ••• • •• • ••• • • ••• ••• •• • • •• • •••• •••••• •• • • • • • •• • • Effekt • • • •• ••• • • •••••• ••• • • •• •• ••• •• • • • • • •• • • Hvad gør initiativer vigtigt • • ••• • • •• •• • ••• • • ••• • • • • • ••• •• • • •• • ••• ••• • • • Aktører • •••• • • • ••• • • •••• • •• • ••• • • •••• • • •• • • •• • •••• • • • • • • •• • •••• ••• • •• •• •• • • •• • ••• • • • • ••••• •• •• • • • • •• • • •• • ••• • • •• Risikovillig kapital Initiativet har til formål at sikre risikovillig kapital til at afdække, udvikle og teste modeller. •• •••• ••• • • •• • • • • • •• • • •• • • • •• • • •• • • ••• • • •• • •••••• • • • •• ••• • • • • •• • • • • • • • ••• • • • •• • • •• •• • • • • • •• • ••• ••• • •• • •• •• • • •• •• •• •• ••• •• •• ••• • ••• • • •• • • • • ••••••• • • • • • ••• •• • •• • • • • • • • •• ••• • •• ••• • • • •• •• •• • •• ••• • How to implement and Effekt integrate solutions in everyday Hvad gør initiativer vigtigt • ••• • • • •• •• •• • •• ••• •• ••• ••• • • ••• • ••• • • ••••• • • •• • • • •• • •• • •• • ••• • • ••• •• • ••• • • management? • • • •• • • • • • •• • • •• • •••• •• • ••• •• • • • • Who carries in the borderline Aktører • ••• •• • • ••• • • • • • • •• • ••• • • •• • • • between sectors? • ••• ••• ••••• • •• •• • • •• • ••• • • • • ••• ••• • •• • • ••• •• •• •• • • ••• • • ••• •••• ••• • •••• • •••••••• ••••• • • • •• • •• • ••• •• • •• • •42 Opsamling af initiativer Opsamling af initiativer 43

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