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MzN funding models during Covid-19

Income is not our first priority. Funding in Covid-19 and principles of a good income stream. Donor’s response in the pandemic. Practical steps to build a sustainable income stream.

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Better funding models through & beyond
the Covid-19 crises
Using the crises to put non-profits on a more
sustainable footing.
Christian Meyer zu Natrup
Managing Director
chris@mzninternational.com
Joseph Nelson
Consultant Finance & Funding
joseph@mzninternational.com
Talking points & Speakers
Income is not our first priority.
Funding in Covid-19 and
principles of a good income
stream.
Donor’s response in the
pandemic.
Practical steps to build a
sustainable income stream.
Funding is not the No.1 priority.
Delivering your mandate is!
Funding should be mandate driven -
not the other way around!
Funds-flow dictate de-facto strategy.
We therefore need to strategise your funds
flow!
This is a at any time, but especially during this
crises. But we can use crises to get funding
right in the “NEW NORMAL”
Do good! BETTER.
Funding
Short-term
liquidity
Costs
solutions
Investing into
Opportunities
Strategic
pipeline =
Strategy
COVID-19 Funding opportunities are diversified
Health
55%
Inclusive
Development
19%
other
26%
WHAT
Bi-lateral
Government Notices
22%
World-Bank
18%
Private Sector
15%
Foundations
13%
EU
11%
US
8%
other
13%
WHO
East Asia &
Pacific
16%
West Africa
14%
South Asia
10%
North
Africa
Middle
East
10%
Other
50%
WHERE
Source: UK Dev-tracker, IATA and Word Bank, analysis by MzN International
SO WHAT FUNDING MODEL IS BEST FOR YOU?
What funding suits my mandate & business
Government
GRANTS
Service
CONTRACTS
Income
Generatin
g
BUSINESS
Fundraising
CAMPAIGNS
Inter-
govermental
GRANTS
Foundation FUNDING
Flexibility of fund
usage
Cost-Recovery &
Profitability
Level of Effort –
Securing funding
Level of Effort –
Managing funding
Longevity &
Sustainability
Recurring &
Repeatability
Single reliance on small number of donors and type
of funding.
Is an NGO funded almost exclusively by one
governmental donor still an NGO?
Avoid the chase:
Search Grant – Run Grant – Panic – REPEAT
How NOT do fund your mission

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MzN funding models during Covid-19

  • 1. Better funding models through & beyond the Covid-19 crises Using the crises to put non-profits on a more sustainable footing.
  • 2. Christian Meyer zu Natrup Managing Director chris@mzninternational.com Joseph Nelson Consultant Finance & Funding joseph@mzninternational.com Talking points & Speakers Income is not our first priority. Funding in Covid-19 and principles of a good income stream. Donor’s response in the pandemic. Practical steps to build a sustainable income stream.
  • 3. Funding is not the No.1 priority. Delivering your mandate is! Funding should be mandate driven - not the other way around! Funds-flow dictate de-facto strategy. We therefore need to strategise your funds flow! This is a at any time, but especially during this crises. But we can use crises to get funding right in the “NEW NORMAL” Do good! BETTER. Funding Short-term liquidity Costs solutions Investing into Opportunities Strategic pipeline = Strategy
  • 4. COVID-19 Funding opportunities are diversified Health 55% Inclusive Development 19% other 26% WHAT Bi-lateral Government Notices 22% World-Bank 18% Private Sector 15% Foundations 13% EU 11% US 8% other 13% WHO East Asia & Pacific 16% West Africa 14% South Asia 10% North Africa Middle East 10% Other 50% WHERE Source: UK Dev-tracker, IATA and Word Bank, analysis by MzN International SO WHAT FUNDING MODEL IS BEST FOR YOU?
  • 5. What funding suits my mandate & business Government GRANTS Service CONTRACTS Income Generatin g BUSINESS Fundraising CAMPAIGNS Inter- govermental GRANTS Foundation FUNDING Flexibility of fund usage Cost-Recovery & Profitability Level of Effort – Securing funding Level of Effort – Managing funding Longevity & Sustainability Recurring & Repeatability
  • 6. Single reliance on small number of donors and type of funding. Is an NGO funded almost exclusively by one governmental donor still an NGO? Avoid the chase: Search Grant – Run Grant – Panic – REPEAT How NOT do fund your mission
  • 7. Top line looks at funders during & beyond Covid-19 Institutional donors Increase in Funding – 1500 New COVID Initiatives Flexibility and Re-assignment – 20% of Development Funding Can Be Repurposed Whilst the pandemic is dominating the news, humanitarian and socioeconomic action are mutually reinforcing and continue to be funded and implemented where possible - The pipeline is to be maintained if not increased Philanthropic value propositions Governments are providing tax incentives to promote increased giving; philanthropic advisers are advocating increased spending during this crisis. Over the past decade philanthropy has become more institutionalised and therefore funds have become easier to access. Going forward philanthropic partners are increasingly going to be part of a diversified funding mix.
  • 8. Top line looks at funders during & beyond Covid-19 Fundraising strategies Private donations have declined since the start of the COVID 19 crisis. Roughly 80% of charities* have suffered a decline of varying degrees whilst 20% (predominantly health focused) have seen a significant increase. Increasing focus on social media and personal calls for tailored approach during social distancing. Income generating Business, incl Service Contracts Procurement Contracts have rapidly increased – NGOs with distribution networks have opportunities to facilitate the supply chains Increasingly we are seeing funding channeled through service contracts not grants, this is likely to be accelerated by the crisis. Accessing commercial contracts whilst seems daunting at first requires only limited change to operations * Source: CCS Fundraising Report
  • 9. 1. Diversification of funding and revenue streams 2. Set minimum funding level 3. Define minimum management fee to be recovered or gross margin 4. Set the parameters and stick to them! 5. Have a system to find and assess opportunities 10 Practical Steps in building a stable income stream
  • 10. 6. Match the funding streams you choose to your mission, not the other way around 7. Be prepared to participate flexibly - from lead to sub to associate all options can add value 8. Find an EU partner now 9. Add surge capacity to your proposal writing team 10.Understand income development as a key part of business as usual not something to be done ad hoc 10 Practical Steps in building a stable income stream
  • 11. Thank you! Any questions? Speak to a MzN funding consultant in your area here https://mzninternational.com/funding-support/ for proposal writing support and strategic funding development support