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Augmented Reality for Print

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Using a standardized AR solution to increase the value of print.

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Augmented Reality for Print

  1. 1. Augmented Reality Marketing innovation - using AR/VR with Print and beyond Christian Kiesewetter, Konica Minolta Business Innovation Centre Europe
  2. 2. Augmented Reality in 6 icons ☺
  3. 3. Augmented Reality: Websites, Data, Documents, Videos, Paper, Brochures, Use with Smart Devices: Tablets, Smartphones, Smart Glasses
  4. 4. Like Pokémon GO for Business Using Augmented Reality to generate New Business * Picture taken from www.niantic.com
  5. 5. Ahhh wait Pokémon is a Game?! Mio revenue in 3 weeks160 Billion revenue expected by Apple in two years3 Mio downloads in 19 days75
  6. 6. Augmented Reality for Konica Minolta
  7. 7. Not about technology Generate new Business
  8. 8. PRINT MARKETING
  9. 9. Paper and enhance it with Digital Paper vs. Digital
  10. 10. Simplicity Standard
  11. 11. Use Augmented Reality Solutions to grow your Business!
  12. 12. Augmented Print
  13. 13. Bringing Print to Life Print Smartphone Augmented Reality Social Web User InteractionDigital Content Shopping, Ads
  14. 14. Add Digital Content Video/Audio Image 3D Web Text
  15. 15. Add Digital Content Video/Audio Image 3D Web Text
  16. 16. Engage - Generate Interest - Learn Link / Combine off- and online world! Digital Print New Digital Offering
  17. 17. Our Offering
  18. 18. What we offer to you Mobile App Standard app customized to your needs Create your AR experience by yourself and publish in app No digital content? We help you creating videos, 3D- Content Management Content Creation
  19. 19. Content Management
  20. 20. Mobile App (Brand as you like)
  21. 21. Augmented Print - Benefits Add value to print Simplify access to information Measure success of campaigns Update existing print material Drag&Drop Editor Connect on-/offline Present stories Create awareness
  22. 22. Augmented Print Current Features Standard Product Text Images Videos Buttons Multiple customers, tenants or apps Drag & Drop Google Firebase Reporting
  23. 23. Augmented Print - Current Features Interactivity 3D Models HTML Content User Management
  24. 24. Augmented Print - Upcoming Multilingualism 360° Content Dashboard
  25. 25. Customer Example: UK Mail
  26. 26. Customer Example: Erweko
  27. 27. Interactive Marketing
  28. 28. Status Quo: Collecting data Force customers to enter code manually
  29. 29. Way simpler: Use your smartphone! Scanning Vouchers in 3 simple Steps
  30. 30. Use Case: Loyalty Campaign Easy to use data input (coupons, loyalty Scan and verify codes on the fly Increase conversion rates of campaigns Collect data from customers
  31. 31. Examples > 40.000 users > 1.000.000 interactions / month up to 200 user interactions / minute during a German match of the EURO 2016 > 48.000 unique users > 325.000 scans
  32. 32. Product Exploration
  33. 33. Use AR/VR to demonstrate your products
  34. 34. Example AR: Workplace Hub
  35. 35. Example: Unilever Vietnam / Brazil
  36. 36. Example: Unilever Vietnam / Brazil
  37. 37. Example: Video excerpt
  38. 38. ARE YOU INTERESTED? GET IN TOUCH! VISIT: BIC.KONICAMINOLTA.EU WRITE: CHRISTIAN.KIESEWETTER@KONICAMINOLTA.EU CALL: +43 (676) 87882 1926

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