Internet Marketing Technology in Plain English Christian Bowman
First help desk Video
The talk <ul><li>Why is technology awesome for business? </li></ul><ul><li>What stuff can I do automatically? </li></ul><u...
Why is technology awesome  for business? <ul><li>It can do stuff automatically - Saves you time & money eg. common activit...
What stuff can I do automatically? <ul><li>Lead generation </li></ul><ul><li>Business building </li></ul><ul><li>Client nu...
Key Website Terms <ul><li>Domain Name Identifies an address on the internet </li></ul><ul><li>Hosting/Server Physical stor...
Website Types <ul><li>Static Content is stored in the page file, data presented all the time changes are typically manual ...
 
Multimedia Technology <ul><li>MP3 Files -  Compressed sound files </li></ul><ul><li>Video Streaming -  Video playback onli...
Key Internet Marketing Terms <ul><li>PPC - Pay Per Click </li></ul><ul><li>SEO - Search Engine Optimisation </li></ul><ul>...
Getting Domain Names <ul><li>Domain Name Research http://www.bustaname.com   ,  http://www.archive.org </li></ul><ul><li>D...
Cool stuff you can do with a database <ul><li>Keep records of clients & prospects </li></ul><ul><li>Who bought what, why a...
Using an Internet Marketing Based Database <ul><li>Have your activities work together </li></ul><ul><li>Centralise your ma...
Example of Automation Automatic Data Entry: Contact Name Email Source Time/Date Interests Email  Capture Web Page Segmenta...
Why receive payments online? <ul><li>Save administration time </li></ul><ul><li>Automatic invoicing </li></ul><ul><li>Rece...
Payment Mechanism Terms <ul><li>Internet Merchant Facility Ability to receive credit card payments into your BANK </li></u...
Merchant/Gateway Vs PayPal <ul><li>Merchant/Gateway: Pros: Checkout process is quicker and easier   Funds arrive quicker, ...
Merchant/ Gateway
PayPal
Key Advertising Metrics <ul><li>Impressions -  How many people SAW your Ad? </li></ul><ul><li>CTR - Click Through Rate % o...
Key Traffic Metrics <ul><li>Visits  How many DIFFERENT people saw your page? How many pages did they view? New or Returnin...
Technology and Your Business <ul><li>How is my web site performing now? </li></ul><ul><li>Which technology do I need right...
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Internet Marketing Technology in Plain English - Christian Bowman

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My presentation at the Achaeus "Get Online in 09" Internet Marketing Workshop in Brisbane.

March 2009

Tattersalls Club, Brisbane

Published in: Business, Technology
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Internet Marketing Technology in Plain English - Christian Bowman

  1. 1. Internet Marketing Technology in Plain English Christian Bowman
  2. 2. First help desk Video
  3. 3. The talk <ul><li>Why is technology awesome for business? </li></ul><ul><li>What stuff can I do automatically? </li></ul><ul><li>Website Lingo </li></ul><ul><li>Website Technology </li></ul><ul><li>Cool stuff you can do with a database </li></ul><ul><li>“ Are you ready to order now?” </li></ul><ul><li>Metrics </li></ul><ul><li>Technology and Your Business </li></ul>
  4. 4. Why is technology awesome for business? <ul><li>It can do stuff automatically - Saves you time & money eg. common activity </li></ul><ul><li>Read the minds of your prospects </li></ul><ul><li>Cost effective </li></ul><ul><li>Get a PhD in Awesome overnight </li></ul><ul><li>Increases your sales </li></ul>
  5. 5. What stuff can I do automatically? <ul><li>Lead generation </li></ul><ul><li>Business building </li></ul><ul><li>Client nurturing </li></ul><ul><li>Database segmentation </li></ul><ul><li>Audience surveying </li></ul><ul><li>Content delivery </li></ul><ul><li>Product/Service fulfillment </li></ul>
  6. 6. Key Website Terms <ul><li>Domain Name Identifies an address on the internet </li></ul><ul><li>Hosting/Server Physical storage of your website data </li></ul><ul><li>Website - Pages with content Company Info, Single option landing pages, Blog posts, Shopping Carts, Online Survey, etc… </li></ul>
  7. 7. Website Types <ul><li>Static Content is stored in the page file, data presented all the time changes are typically manual </li></ul><ul><li>Dynamic Content is stored in a database, data is presented when required </li></ul><ul><li>CMS - Content Management System Typically a Dynamic Site which allows users to edit their site themselves </li></ul><ul><li>Blog - Dynamic Site which displays posts according to date - similar to an online diary. </li></ul>
  8. 9. Multimedia Technology <ul><li>MP3 Files - Compressed sound files </li></ul><ul><li>Video Streaming - Video playback online </li></ul><ul><li>Podcasting - Media for download to personal players </li></ul><ul><li>Camtasia - Video recorder of computer screen </li></ul><ul><li>Links to software on resource page </li></ul><ul><li>Getonlinein09.com/blog/resources </li></ul>
  9. 10. Key Internet Marketing Terms <ul><li>PPC - Pay Per Click </li></ul><ul><li>SEO - Search Engine Optimisation </li></ul><ul><li>Keywords - Significant words or phrases in a website’s content eg. “Gold Coast Accommodation” </li></ul>
  10. 11. Getting Domain Names <ul><li>Domain Name Research http://www.bustaname.com , http://www.archive.org </li></ul><ul><li>Domain Name Registration www.alive.com.au , www. smartyhost .com.au , www. powerpipe .com </li></ul><ul><li>Pre-Ordering Domain Names www. snapnames .com.au </li></ul>
  11. 12. Cool stuff you can do with a database <ul><li>Keep records of clients & prospects </li></ul><ul><li>Who bought what, why and when... </li></ul><ul><li>Create campaigns for a specific group </li></ul><ul><li>Ability to merge data – eg. Dear ~FirstName~, check this out... </li></ul>
  12. 13. Using an Internet Marketing Based Database <ul><li>Have your activities work together </li></ul><ul><li>Centralise your marketing operations </li></ul><ul><li>Automate communication sequences Email, Mail, Fax/SMS </li></ul><ul><li>Automate and Schedule activities </li></ul><ul><li>Automatically keep track of your user </li></ul>
  13. 14. Example of Automation Automatic Data Entry: Contact Name Email Source Time/Date Interests Email Capture Web Page Segmentation: Survey Results Email Activity Targeted Content Delivery In less than an hour
  14. 15. Why receive payments online? <ul><li>Save administration time </li></ul><ul><li>Automatic invoicing </li></ul><ul><li>Receive payments after hours </li></ul><ul><li>Automatic price changes </li></ul><ul><li>Get money in your account faster </li></ul>
  15. 16. Payment Mechanism Terms <ul><li>Internet Merchant Facility Ability to receive credit card payments into your BANK </li></ul><ul><li>Payment Gateway Ability to accept credit card payments on your WEBSITE </li></ul><ul><li>Shopping Cart Software on your website for customers to make ORDERS for your products & services. </li></ul><ul><li>Check-out – Order form with your CUSTOMER’S DETAILS and PAYMENT </li></ul>
  16. 17. Merchant/Gateway Vs PayPal <ul><li>Merchant/Gateway: Pros: Checkout process is quicker and easier Funds arrive quicker, Hosted on your server, Cons: Expensive to setup Tedious application process </li></ul><ul><li>PayPal: Pros: Free & Easy to setup Cons: Host on PayPal site, Bias towards Paypal members, horrible support – CAN’T CALL </li></ul>
  17. 18. Merchant/ Gateway
  18. 19. PayPal
  19. 20. Key Advertising Metrics <ul><li>Impressions - How many people SAW your Ad? </li></ul><ul><li>CTR - Click Through Rate % of people who saw an Ad/link and then CLICKED CPC - Cost Per Click Total money spent divided by the number of clicks </li></ul><ul><li>CPA – Cost Per Acquisition Average cost per lead based on sales/leads </li></ul>
  20. 21. Key Traffic Metrics <ul><li>Visits How many DIFFERENT people saw your page? How many pages did they view? New or Returning? </li></ul><ul><li>Traffic Source WHERE did my visitors come from? Search, Keywords, Type-in, Advertising or Other websites? </li></ul><ul><li>Content Popularity What are my most popular pages? </li></ul>
  21. 22. Technology and Your Business <ul><li>How is my web site performing now? </li></ul><ul><li>Which technology do I need right now? </li></ul><ul><li>Can I make changes to my website before I know what I need to change? </li></ul><ul><li>Every week you delay could be costing you lots of dollars $$$$ </li></ul>

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