FEATURED on Slideshare, August 21 2012: http://twitter.com/slideshare/status/237724963614896129
We now live in a world where media can be bought, but attention & respect for a brand can only be earned. In this new and (almost frightening) territory for brands to be more open and collaborative, how will your brand take the step forward to humanise your offerings & your inward + outward communications?
This is a keynote I gave recently on the imperative to focus on the bigger picture surrounding the hype around social media platforms. It's important to consider the content to make your brand's presence on such platforms meaningful. Content has to move beyond mere consumption & focus on sharing- a shift towards social content which is shareable, likeable, and brings out the best of what social storytelling has to offer.
To illustrate my examples, I offer Dr Paul MacLean's Triune Brain Theory as a thinking point for applicability - that brands need to engage in social storytelling for continued social media success.
I've also touched upon the 3 imperatives for brands to consider to build a meaningful online community which will constantly add value to your brand - both online & offline.
It's no longer just about being on social, it's about doing it right. So, brands, Humanise or Vaporise.