Creativity in An Age of Digital Disruption

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Slideshare of the Day: 17th October 2013

Creativity in An Age of Digital Disruption:
- Understanding the Battleground: Defining the age of digital disruption, the momentum behind this digital disruption
- Fighting the War: Index of 2013 Trends and beyond, to discuss the implications it will have on brands, users, and marketers.
- Designing the Battleplan: Writing the Blueprint for success, building your army, and understanding how you can take advantage of the revolution in Social, the changing rules of engagement, and succeed in a challenging, competitive but exceedingly rewarding landscape.

Key topics discussed: wearable technology, life tracking, data analysis and application to digital strategy, prototyping and iteration in strategy and execution, influencer vs advocacy engagement, VIP markets discussion (Vietnam, Indonesia, Philippines: it's not just about investing in Asia, it's about investing in Asians), the collision of "graphs" - personal, behaviour, interest, and social, fuelling the quantified self movement, and finally, the manifesto on designing heartware for hardware

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Creativity in An Age of Digital Disruption

  1. creativity in an age of digital disruption Christel Quek @LADYXTEL
  2. Understanding the battleground Fighting the War Designing the Battleplan Christel Quek @ladyxtel creativity in an age of digital disruption
  3. Understanding the battleground Defining the Age of Digital Disruption What is prompting this Digital Disruption Christel Quek @ladyxtel creativity in an age of digital disruption
  4. Fighting the War Index of 2013 Trends & Beyond Christel Quek @ladyxtel creativity in an age of digital disruption
  5. Designing the Battleplan Writing the Blueprint for Success Building Your Army Christel Quek @ladyxtel creativity in an age of digital disruption
  6. Understanding the battleground Fighting the War Designing the Battleplan Christel Quek @ladyxtel creativity in an age of digital disruption
  7. digital disruption ? what really constitutes the age of Christel Quek @ladyxtel creativity in an age of digital disruption
  8. “社会化媒体” mediasociety evolution/ transformation Christel Quek @ladyxtel creativity in an age of digital disruption
  9. 2005 Christel Quek @ladyxtel creativity in an age of digital disruption
  10. 2013 Christel Quek @ladyxtel creativity in an age of digital disruption
  11. 2005 2013 Christel Quek @ladyxtel creativity in an age of digital disruption
  12. Connectivity is Real & Omnipresent Christel Quek @ladyxtel creativity in an age of digital disruption
  13. Rise of the Always On, Connected Consumer Christel Quek @ladyxtel creativity in an age of digital disruption
  14. In 2013, mobile devices will exceed number of people on this planet Christel Quek @ladyxtel creativity in an age of digital disruption
  15. Inundation of Information Christel Quek @ladyxtel creativity in an age of digital disruption
  16. Disconnect to Connect / Tune Out to Tune In Christel Quek @ladyxtel creativity in an age of digital disruption
  17. Big Data: Volume, Velocity, Variety Signals vs Noise Christel Quek @ladyxtel creativity in an age of digital disruption
  18. 90% of data we see today was created in the last 2 years Christel Quek @ladyxtel creativity in an age of digital disruption
  19. acceleration of + the user trends = of constant evolution convergence brand experiences of tech, insight, intuition Christel Quek @ladyxtel creativity in an age of digital disruption
  20. Multiplicity of Screens: Building a Consistent Brand Experience is more challenging than before BE WHERE THE USER IS Christel Quek @ladyxtel creativity in an age of digital disruption
  21. 90% of our media interactions are screen-based 4.4 hours of our leisure time is spent in front of screens per day Christel Quek @ladyxtel creativity in an age of digital disruption
  22. time goal location attitude context determines our media interactions not just multi-platform, but a multi-screen strategy Christel Quek @ladyxtel creativity in an age of digital disruption
  23. digital disruption ? what is prompting this Christel Quek @ladyxtel creativity in an age of digital disruption
  24. 1. INCREASED ACCESSIBILITY USER MOBILITY Christel Quek @ladyxtel creativity in an age of digital disruption
  25. 120 million on the net 443 million in the region 27% net penetration VIETNAM Indonesia Philippines Christel Quek @ladyxtel
  26. Vietnam 22% Philippines 25% Indonesia 39% % used mobile banking 25th in MasterCard's Mobile Payments Readiness Index 33rd in MasterCard's Mobile Payments Readiness Index 13th in MasterCard's Mobile Payments Readiness Index Christel Quek @ladyxtel
  27. Vietnam 24% Philippines 66% Indonesia 78% % net users <25 years old Christel Quek @ladyxtel
  28. 140% Mobile Penetration VIETNAM 127 Million mobile subscribers 56% access net by phone Christel Quek @ladyxtel
  29. 1st BlackBerry Capital indonesia 2nd in Asia for Twitter (11.5 million users) 4th Globally for Facebook (48 million users) Christel Quek @ladyxtel
  30. 87% tweets from Mobile indonesia 42% mobile usage on communication & info search 61% accessed Facebook via BlackBerry 0.9 Billion spent on eCommerce (6.5% net pop) Christel Quek @ladyxtel
  31. 98.7% watch videos online philippines 18.6 hours spent online (16.4 Asian Average) 95% Social Networking Christel Quek @ladyxtel
  32. what’s Different Vietnam Smaller % of >25 years old on net Indonesia infotainment big driver on social Philippines videos = king mobile not as popular Christel Quek @ladyxtel
  33. what’s similar from telling stories to making meaning transitioning from influencers to brand advocates Mobile first in a Multi-Screen World content community context Christel Quek @ladyxtel
  34. 2. EVOLVING USER BEHAVIOUR CAN BRANDS KEEP UP? Christel Quek @ladyxtel creativity in an age of digital disruption
  35. JUST THE TIP OF THE ICEBERG Christel Quek @ladyxtel creativity in an age of digital disruption
  36. 3. INTERSECTION OF DIFFERENT “GRAPHS” Christel Quek @ladyxtel creativity in an age of digital disruption
  37. PERSONAL GRAPH SOCIAL GRAPH INTEREST GRAPH BEHAVIOUR GRAPH Christel Quek @ladyxtel creativity in an age of digital disruption
  38. PERSONAL GRAPH All about your beliefs, core values, and personality. Christel Quek @ladyxtel creativity in an age of digital disruption
  39. SOCIAL GRAPH a common data set which is open to a wide variety of services. Christel Quek @ladyxtel creativity in an age of digital disruption
  40. INTEREST GRAPH All about curiosity.Tastes and preferences- overlaps with individuals which resemble your own. Christel Quek @ladyxtel creativity in an age of digital disruption
  41. BEHAVIOUR GRAPH provides the foundation for the quantified self movement Christel Quek @ladyxtel creativity in an age of digital disruption
  42. 4. RISE OF THE QUANTIFIED SELF Christel Quek @ladyxtel creativity in an age of digital disruption
  43. USER GRAPHS + BIG DATA + TECHNOLOGY Christel Quek @ladyxtel creativity in an age of digital disruption
  44. Understanding the battleground Fighting the War Designing the Battleplan Christel Quek @ladyxtel creativity in an age of digital disruption
  45. war look like? what will the Christel Quek @ladyxtel creativity in an age of digital disruption
  46. 1. EVOLUTION OF THE QUANTIFIED SELF Christel Quek @ladyxtel creativity in an age of digital disruption
  47. USER self improvement : becoming better, faster, stronger QUANTIFIED SELF NIKE FUELBAND NIKE+ PEBBLE WATCH JAWBONE UP MELON SAMSUNG GEAR Christel Quek @ladyxtel creativity in an age of digital disruption
  48. QUANTIFIED USER USER IMPROVED+ MOTIVATED SELF self improvement : becoming better, faster, stronger Christel Quek @ladyxtel creativity in an age of digital disruption
  49. 2. INCREASED POPULARITY OF WEARABLE COMPUTING Christel Quek @ladyxtel creativity in an age of digital disruption
  50. QUANTIFIED USER WHEN THE TAKES HEED FROM THE CROWD... Christel Quek @ladyxtel creativity in an age of digital disruption
  51. PEBBLE WATCH USD 1 MILLION RAISED IN 28 HOURS Christel Quek @ladyxtel creativity in an age of digital disruption
  52. QUANTIFIED USER THERE’S EVEN A MANAGEMENT SYSTEM FOR THE ACTIVE Christel Quek @ladyxtel creativity in an age of digital disruption
  53. TIC TRAC MAKING SURE YOU WON’T LOSE SENSE OF ALL YOUR DATA & TRANSLATING IT TO MEANINGFUL INSIGHTS Christel Quek @ladyxtel creativity in an age of digital disruption
  54. USER GRAPHS + BIG DATA + TECHNOLOGY X Christel Quek @ladyxtel creativity in an age of digital disruption
  55. 3. SOCIAL IS WHERE YOUR USERS WILL BE Christel Quek @ladyxtel creativity in an age of digital disruption
  56. CHAT APPS - NICHE CONTENT SHARING 150 million users 300 million users 200 million users Christel Quek @ladyxtel creativity in an age of digital disruption
  57. CHAT APPS - NICHE CONTENT SHARING USD 17 million (stickers) undisclosed USD 1 billion valuation USD 58.9 million (Q1 2013) Christel Quek @ladyxtel creativity in an age of digital disruption
  58. 4. REAL-TIME MARKETING; FAST, FOCUSED, FRICTIONLESS Christel Quek @ladyxtel creativity in an age of digital disruption
  59. Christel Quek @ladyxtel creativity in an age of digital disruption
  60. 6 seconds the new 140 characters Christel Quek @ladyxtel creativity in an age of digital disruption
  61. 5. EVOLVING SOCIAL CURATION TO GROW ORGANIC COMMUNITIES Christel Quek @ladyxtel creativity in an age of digital disruption
  62. “The most successful curators include sites like The Huffington Post, that embrace the three-legged-stool philosophy of creating some content, inviting visitors to contribute some content, and gathering links and articles from the web. CREATED, CONTRIBUTED, AND COLLECTED — the three ’c’s is a strong content mix that has a measurable impact.” Steven Rosenbaum Christel Quek @ladyxtel creativity in an age of digital disruption
  63. Christel Quek @ladyxtel creativity in an age of digital disruption
  64. Understanding the battleground Fighting the War Designing the Battleplan Christel Quek @ladyxtel creativity in an age of digital disruption
  65. battle plan be? what will my Christel Quek @ladyxtel creativity in an age of digital disruption
  66. your user is your heartware. design a user-centric strategy. design with purpose & personality listen. insights are lessons from yesterday- from tech trends & user behaviour. iterate. craft your brand narrative before deciding on individual brand stories. combine magic and logic, tap into your intuition Christel Quek @ladyxtel creativity in an age of digital disruption
  67. tap into insights ideation & hair-pulling crafting the narrative prototype & iterate rinse & repeat Christel Quek @ladyxtel creativity in an age of digital disruption
  68. army! I need my Christel Quek @ladyxtel creativity in an age of digital disruption
  69. Christel Quek @ladyxtel creativity in an age of digital disruption
  70. IDENTIFY MEASURE INFLUENCE CONTACT ITERATEEVALUATE Christel Quek @ladyxtel creativity in an age of digital disruption
  71. Christel Quek @ladyxtel creativity in an age of digital disruption
  72. Not everyone who shits on you is your enemy Feedback can be constructive Not everyone who gets you out of shit is your friend The keyboard warrior/social maven/difficult client can twist feedback to suit their own purposes When you’re in shit, keep your mouth shut Don’t say the wrong things and don’t act on impulse Christel Quek @ladyxtel creativity in an age of digital disruption
  73. USERS brands never underestimate Christel Quek @ladyxtel creativity in an age of digital disruption
  74. Relationships are Currency Christel Quek @ladyxtel creativity in an age of digital disruption
  75. In Asia, the value we put on relationships are particularly strong. Christel Quek @ladyxtel creativity in an age of digital disruption
  76. And here, loyalty will be the reward. Christel Quek @ladyxtel creativity in an age of digital disruption
  77. People won't care about brands until they see and feel that brands care about them Christel Quek @ladyxtel creativity in an age of digital disruption
  78. Simple because we don't buy from who we don't trust or love. Christel Quek @ladyxtel creativity in an age of digital disruption
  79. Admittedly the users we serve can be as fickle as they come Christel Quek @ladyxtel creativity in an age of digital disruption
  80. No thanks to the accelerated rate of technology we observe today. Christel Quek @ladyxtel creativity in an age of digital disruption
  81. The pursuit for their trust can be tiring, challenging, and make us doubt ourselves Christel Quek @ladyxtel creativity in an age of digital disruption
  82. “Are we in the right industry? What are we doing wrong?” Christel Quek @ladyxtel creativity in an age of digital disruption
  83. All we need to do is to be relentless, focused, fast, & frictionless. Christel Quek @ladyxtel creativity in an age of digital disruption
  84. We don’t need all the answers, but we do need to keep asking the right questions. Christel Quek @ladyxtel creativity in an age of digital disruption
  85. Just as not every girl falls for chocolates and flowers, Christel Quek @ladyxtel creativity in an age of digital disruption
  86. Not every user is made the same and can be pigeonholed in the same way. Christel Quek @ladyxtel creativity in an age of digital disruption
  87. In short, we need to move from hardware to heartware Christel Quek @ladyxtel creativity in an age of digital disruption
  88. Let’s be honest- the way to our pockets is through our hearts. Christel Quek @ladyxtel creativity in an age of digital disruption
  89. and the war for your bottom-line will be a war of hearts. Christel Quek @ladyxtel creativity in an age of digital disruption
  90. Are you ready? Christel Quek @ladyxtel creativity in an age of digital disruption
  91. Christel Quek @LADYXTEL email: christel.quek@gmail.com Thank You!

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