context mapping TUDelftmei2009 pecha kucha Christa van Gessel

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context mapping TUDelftmei2009 pecha kucha Christa van Gessel

  1. 1. WEL COME! strategic product design Christa van Gessel
  2. 2. Gradu ation Project Insight driven innovation reflected for radical innovation at Philips on case study: televisi
  3. 3. Gradu ation ProjectFOCUS ON LOOKING BACK linear observation process products validation problems
  4. 4. Gradu ation ProjectFOCUS ON LOOKING FORWARD iterative aspiration process context inspiration opportunities
  5. 5. Working at abbing With erik roscam brand driven innovation tion vision driven innova Insight dr iven innov ation
  6. 6. Contextmapping connects by … creating deepening involving immersing communicating
  7. 7. creating Inspiring insights “I prefe r magazin so I can es to int relax on erne the couc t, h!”
  8. 8. deepening authentic insights morning alone, “I relax on Sunday pers around me!” but I need the slee
  9. 9. involving usable insights ing on holiday? Help “Priva and client ping countries!” people in develo
  10. 10. immersing understandable insights “When I’m feelin g sad, I dress nice. When I’m ha ppy, I don’t care .”
  11. 11. co mmunicating relevant insights “I’m not tha t good at d Fatboy help oing nothing s me with t , hat.”
  12. 12. Thank you! Strategy as a designer thanks to contextmapping christavangessel@hotmail.com www.zilverinnovation.com

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