iMPleMenting a design
strategy
part 1: print
 ppa 2009 annual convention
 february 28, 2009
iMPleMenting a design
                           strategy
                           part 1: print
                       ...
implementing a design str ategy: print



                           identity:
                           it’s more than J...
implementing a design str ategy: print



                           identity:
                           it DOES begin wi...
implementing a design str ategy: print
                                                      ategy


identity: logotyPe

T...
implementing a design str ategy: print
                                                      ategy


identity: logotyPe

T...
implementing a design str ategy: print



                           identity:
                           the importance o...
implementing a design str ategy: print


identity: tyPograPHy

Parents




ppa 2009 annual convention 02.28
implementing a design str ategy: print


identity: tyPograPHy

Atlanta Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           identity:
                           bringing color t...
implementing a design str ategy: print


identity: color Palette

Wondertime




ppa 2009 annual convention 02.28
implementing a design str ategy: print


identity: color Palette

Sacramento Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                            identity:
                            an image says ...
implementing a design str ategy: print


identity: iMagery

Lowcountry Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


identity: iMagery

Atlanta Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


identity: iMagery

Melbourne’s Child




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           structure:
                           creating the fo...
implementing a design str ategy: print



                           structure:
                           the beauty of t...
implementing a design str ategy: print


structure: grid

Wondertime




ppa 2009 annual convention 02.28
implementing a design str ategy: print


structure: grid

Central Penn Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           structure:
                           the ins (and ou...
implementing a design str ategy: print


structure: HierarcHy

Parents




ppa 2009 annual convention 02.28
implementing a design str ategy: print


structure: HierarcHy

Atlanta Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           structure:
                           those pesky adv...
implementing a design str ategy: print


structure: edit & ad

Atlanta Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           structure:
                           paginating for ...
implementing a design str ategy: print


structure: Pagination

Southwest Florida
Parent & Child




ppa 2009 annual conve...
implementing a design str ategy: print


structure: Pagination

Southwest Florida
Parent & Child




ppa 2009 annual conve...
implementing a design str ategy: print


structure: Pagination

Southwest Florida
Parent & Child




ppa 2009 annual conve...
implementing a design str ategy: print


structure: Pagination

Southwest Florida
Parent & Child




ppa 2009 annual conve...
implementing a design str ategy: print


structure: Pagination

Southwest Florida
Parent & Child




ppa 2009 annual conve...
implementing a design str ategy: print



                           navigation:
                           design for bus...
implementing a design str ategy: print



                           navigation:
                           first stop: th...
implementing a design str ategy: print


navigation: contents Page

Parents




ppa 2009 annual convention 02.28
implementing a design str ategy: print


navigation: contents Page

Parents




ppa 2009 annual convention 02.28
implementing a design str ategy: print


navigation: contents Page

Central Penn Parent




ppa 2009 annual convention 02....
implementing a design str ategy: print


navigation: contents Page

Southwest Florida
Parent & Child




ppa 2009 annual c...
implementing a design str ategy: print



                           navigation:
                           page headers a...
implementing a design str ategy: print


navigation: Page Headers

Cookie




ppa 2009 annual convention 02.28
implementing a design str ategy: print


navigation: Page Headers

Cookie




ppa 2009 annual convention 02.28
implementing a design str ategy: print


navigation: Page Headers

Cookie




ppa 2009 annual convention 02.28
implementing a design str ategy: print


navigation: Page Headers

Central Penn Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


navigation: Page Headers

Central Penn Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           navigation:
                           creating entry...
implementing a design str ategy: print


navigation: entry Points

Parents




ppa 2009 annual convention 02.28
implementing a design str ategy: print


navigation: entry Points

Upstate Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           navigation:
                           that last litt...
implementing a design str ategy: print


navigation: folios

Cookie




ppa 2009 annual convention 02.28
implementing a design str ategy: print


navigation: folios

Austin Family




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           Package:
                           final thoughts
  ...
implementing a design str ategy: print



                           Package:
                           the cover
       ...
implementing a design str ategy: print


Package: cover

Columbus Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: cover

Central Penn Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: cover

Sacramento Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: cover

Melbourne’s Child




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: cover

Charlotte Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           Package:
                           bring color to th...
implementing a design str ategy: print


Package: color

Wondertime




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: color

Sacramento Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: color

Atlanta Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: color

Baton Rouge Parents




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           Package:
                           the beauty of typ...
implementing a design str ategy: print


Package: tyPograPHy

Wondertime




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: tyPograPHy

Cookie




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: tyPograPHy

Southwest Florida
Parent & Child




ppa 2009 annual convent...
implementing a design str ategy: print



                           Package:
                           the power of imag...
implementing a design str ategy: print


Package: iMagery

Cookie




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: iMagery

Central Penn Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: iMagery

Parenting New Hampshire




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: iMagery

Sacramento Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: iMagery

Parents




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: iMagery

Parents




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: iMagery

Coulee Parenting Connection




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           Package:
                           designing with gr...
implementing a design str ategy: print


Package: graPHic details

Parents




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: graPHic details

Central Penn Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: graPHic details

Wondertime




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: graPHic details

Baton Rouge Parents




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: graPHic details

Sacramento Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           Package:
                           back to basics: s...
implementing a design str ategy: print


Package: scale

Cookie




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: scale

Charlotte Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: scale

Montreal Families




ppa 2009 annual convention 02.28
implementing a design str ategy: print



                           Package:
                           back to basics: w...
implementing a design str ategy: print


Package: WHite sPace

Wondertime




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: WHite sPace

Southwest Florida
Parent & Child




ppa 2009 annual conven...
implementing a design str ategy: print


Package: WHite sPace

Sacramento Parent




ppa 2009 annual convention 02.28
implementing a design str ategy: print


Package: WHite sPace

Melbourne’s Child




ppa 2009 annual convention 02.28
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Implementing a Design Strategy: Part 1: Print

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Implementing a Design Strategy: Part 1: Print

  1. 1. iMPleMenting a design strategy part 1: print ppa 2009 annual convention february 28, 2009
  2. 2. iMPleMenting a design strategy part 1: print identity + structure + navigation + package ppa 2009 annual convention 02.28
  3. 3. implementing a design str ategy: print identity: it’s more than Just a logo logo + typography + color + imagery ppa 2009 annual convention 02.28
  4. 4. implementing a design str ategy: print identity: it DOES begin with the logo catch reader’s attention. n embody editorial direction & personality. n “speak” to your audience. n ppa 2009 annual convention 02.28
  5. 5. implementing a design str ategy: print ategy identity: logotyPe Title Cookie ppa 2009 annual convention 02.28
  6. 6. implementing a design str ategy: print ategy identity: logotyPe Title Sacramento Parent ppa 2009 annual convention 02.28
  7. 7. implementing a design str ategy: print identity: the importance of typography enhance your brand. n give editorial a voice. n less is more. n ppa 2009 annual convention 02.28
  8. 8. implementing a design str ategy: print identity: tyPograPHy Parents ppa 2009 annual convention 02.28
  9. 9. implementing a design str ategy: print identity: tyPograPHy Atlanta Parent ppa 2009 annual convention 02.28
  10. 10. implementing a design str ategy: print identity: bringing color to the page consistency helps reinforce brand. n unify editorial content. n distinguish content & sections. n ppa 2009 annual convention 02.28
  11. 11. implementing a design str ategy: print identity: color Palette Wondertime ppa 2009 annual convention 02.28
  12. 12. implementing a design str ategy: print identity: color Palette Sacramento Parent ppa 2009 annual convention 02.28
  13. 13. implementing a design str ategy: print identity: an image says 1000 words... crucial part of the identity equation. n stock, candid, concept: which are you? n don’t forget illustration! n ppa 2009 annual convention 02.28
  14. 14. implementing a design str ategy: print identity: iMagery Lowcountry Parent ppa 2009 annual convention 02.28
  15. 15. implementing a design str ategy: print identity: iMagery Atlanta Parent ppa 2009 annual convention 02.28
  16. 16. implementing a design str ategy: print identity: iMagery Melbourne’s Child ppa 2009 annual convention 02.28
  17. 17. implementing a design str ategy: print structure: creating the foundation grid + hierarchy + edit & ad + pagination ppa 2009 annual convention 02.28
  18. 18. implementing a design str ategy: print structure: the beauty of the grid bring structure to the page & publication. n helps designer organiZe content. n should create fleXibility, not limit it. n ppa 2009 annual convention 02.28
  19. 19. implementing a design str ategy: print structure: grid Wondertime ppa 2009 annual convention 02.28
  20. 20. implementing a design str ategy: print structure: grid Central Penn Parent ppa 2009 annual convention 02.28
  21. 21. implementing a design str ategy: print structure: the ins (and outs)of hierarchy capture your reader. n guide your reader. n ppa 2009 annual convention 02.28
  22. 22. implementing a design str ategy: print structure: HierarcHy Parents ppa 2009 annual convention 02.28
  23. 23. implementing a design str ategy: print structure: HierarcHy Atlanta Parent ppa 2009 annual convention 02.28
  24. 24. implementing a design str ategy: print structure: those pesky advertisements distinguish edit from ad content. n maintain order: group fractionals. n ppa 2009 annual convention 02.28
  25. 25. implementing a design str ategy: print structure: edit & ad Atlanta Parent ppa 2009 annual convention 02.28
  26. 26. implementing a design str ategy: print structure: paginating for eXperience allows for different eXperiences. n create different levels of engagement. n ppa 2009 annual convention 02.28
  27. 27. implementing a design str ategy: print structure: Pagination Southwest Florida Parent & Child ppa 2009 annual convention 02.28
  28. 28. implementing a design str ategy: print structure: Pagination Southwest Florida Parent & Child ppa 2009 annual convention 02.28
  29. 29. implementing a design str ategy: print structure: Pagination Southwest Florida Parent & Child ppa 2009 annual convention 02.28
  30. 30. implementing a design str ategy: print structure: Pagination Southwest Florida Parent & Child ppa 2009 annual convention 02.28
  31. 31. implementing a design str ategy: print structure: Pagination Southwest Florida Parent & Child ppa 2009 annual convention 02.28
  32. 32. implementing a design str ategy: print navigation: design for busy readers contents page + page headers + entry points + folios ppa 2009 annual convention 02.28
  33. 33. implementing a design str ategy: print navigation: first stop: the contents page the “sitemap” for the print eXperience. n make it work for your audience. n should reflect the organiZation of content. n ppa 2009 annual convention 02.28
  34. 34. implementing a design str ategy: print navigation: contents Page Parents ppa 2009 annual convention 02.28
  35. 35. implementing a design str ategy: print navigation: contents Page Parents ppa 2009 annual convention 02.28
  36. 36. implementing a design str ategy: print navigation: contents Page Central Penn Parent ppa 2009 annual convention 02.28
  37. 37. implementing a design str ategy: print navigation: contents Page Southwest Florida Parent & Child ppa 2009 annual convention 02.28
  38. 38. implementing a design str ategy: print navigation: page headers as “street signs” design for the “skimmer.” n allow for quick, easy access. n let your reader know where they are. n ppa 2009 annual convention 02.28
  39. 39. implementing a design str ategy: print navigation: Page Headers Cookie ppa 2009 annual convention 02.28
  40. 40. implementing a design str ategy: print navigation: Page Headers Cookie ppa 2009 annual convention 02.28
  41. 41. implementing a design str ategy: print navigation: Page Headers Cookie ppa 2009 annual convention 02.28
  42. 42. implementing a design str ategy: print navigation: Page Headers Central Penn Parent ppa 2009 annual convention 02.28
  43. 43. implementing a design str ategy: print navigation: Page Headers Central Penn Parent ppa 2009 annual convention 02.28
  44. 44. implementing a design str ategy: print navigation: creating entry points design for the “skimmer.” n creates levels of editorial. n connect your reader to more information. n ppa 2009 annual convention 02.28
  45. 45. implementing a design str ategy: print navigation: entry Points Parents ppa 2009 annual convention 02.28
  46. 46. implementing a design str ategy: print navigation: entry Points Upstate Parent ppa 2009 annual convention 02.28
  47. 47. implementing a design str ategy: print navigation: that last little thing: the folio basic tool of print. n let your readers know where to go . n design, Just don’t over design. n ppa 2009 annual convention 02.28
  48. 48. implementing a design str ategy: print navigation: folios Cookie ppa 2009 annual convention 02.28
  49. 49. implementing a design str ategy: print navigation: folios Austin Family ppa 2009 annual convention 02.28
  50. 50. implementing a design str ategy: print Package: final thoughts cover + color + typography + imagery + graphic details + the basics: scale + white space ppa 2009 annual convention 02.28
  51. 51. implementing a design str ategy: print Package: the cover the basics: composition, type & image. n think about location: your community. n keep it simple. n make it stand out. n ppa 2009 annual convention 02.28
  52. 52. implementing a design str ategy: print Package: cover Columbus Parent ppa 2009 annual convention 02.28
  53. 53. implementing a design str ategy: print Package: cover Central Penn Parent ppa 2009 annual convention 02.28
  54. 54. implementing a design str ategy: print Package: cover Sacramento Parent ppa 2009 annual convention 02.28
  55. 55. implementing a design str ategy: print Package: cover Melbourne’s Child ppa 2009 annual convention 02.28
  56. 56. implementing a design str ategy: print Package: cover Charlotte Parent ppa 2009 annual convention 02.28
  57. 57. implementing a design str ategy: print Package: bring color to the page be playful, but thoughtful. n use it, Just don’t overuse it. n consider it as a navigational element. n ppa 2009 annual convention 02.28
  58. 58. implementing a design str ategy: print Package: color Wondertime ppa 2009 annual convention 02.28
  59. 59. implementing a design str ategy: print Package: color Sacramento Parent ppa 2009 annual convention 02.28
  60. 60. implementing a design str ategy: print Package: color Atlanta Parent ppa 2009 annual convention 02.28
  61. 61. implementing a design str ategy: print Package: color Baton Rouge Parents ppa 2009 annual convention 02.28
  62. 62. implementing a design str ategy: print Package: the beauty of typography visually translate editorial. n consider type as a design element. n a little type can go a long way. n ppa 2009 annual convention 02.28
  63. 63. implementing a design str ategy: print Package: tyPograPHy Wondertime ppa 2009 annual convention 02.28
  64. 64. implementing a design str ategy: print Package: tyPograPHy Cookie ppa 2009 annual convention 02.28
  65. 65. implementing a design str ategy: print Package: tyPograPHy Southwest Florida Parent & Child ppa 2009 annual convention 02.28
  66. 66. implementing a design str ategy: print Package: the power of image (and word) find, or assign, unique imagery . n combine image & teXt for meaning. n don’t let budgets restrict creativity. n use illustration . n ppa 2009 annual convention 02.28
  67. 67. implementing a design str ategy: print Package: iMagery Cookie ppa 2009 annual convention 02.28
  68. 68. implementing a design str ategy: print Package: iMagery Central Penn Parent ppa 2009 annual convention 02.28
  69. 69. implementing a design str ategy: print Package: iMagery Parenting New Hampshire ppa 2009 annual convention 02.28
  70. 70. implementing a design str ategy: print Package: iMagery Sacramento Parent ppa 2009 annual convention 02.28
  71. 71. implementing a design str ategy: print Package: iMagery Parents ppa 2009 annual convention 02.28
  72. 72. implementing a design str ategy: print Package: iMagery Parents ppa 2009 annual convention 02.28
  73. 73. implementing a design str ategy: print Package: iMagery Coulee Parenting Connection ppa 2009 annual convention 02.28
  74. 74. implementing a design str ategy: print Package: designing with graphic details use rules and elements to add structure. n include details to add playfulness. n but remember, less is more. n ppa 2009 annual convention 02.28
  75. 75. implementing a design str ategy: print Package: graPHic details Parents ppa 2009 annual convention 02.28
  76. 76. implementing a design str ategy: print Package: graPHic details Central Penn Parent ppa 2009 annual convention 02.28
  77. 77. implementing a design str ategy: print Package: graPHic details Wondertime ppa 2009 annual convention 02.28
  78. 78. implementing a design str ategy: print Package: graPHic details Baton Rouge Parents ppa 2009 annual convention 02.28
  79. 79. implementing a design str ategy: print Package: graPHic details Sacramento Parent ppa 2009 annual convention 02.28
  80. 80. implementing a design str ategy: print Package: back to basics: scale vary siZes of images and length of articles. n create energy and hierarchy. n ppa 2009 annual convention 02.28
  81. 81. implementing a design str ategy: print Package: scale Cookie ppa 2009 annual convention 02.28
  82. 82. implementing a design str ategy: print Package: scale Charlotte Parent ppa 2009 annual convention 02.28
  83. 83. implementing a design str ategy: print Package: scale Montreal Families ppa 2009 annual convention 02.28
  84. 84. implementing a design str ategy: print Package: back to basics: white space Jamming content in makes it less readable. n open space=breathing space. n negative space is a good thing. n ppa 2009 annual convention 02.28
  85. 85. implementing a design str ategy: print Package: WHite sPace Wondertime ppa 2009 annual convention 02.28
  86. 86. implementing a design str ategy: print Package: WHite sPace Southwest Florida Parent & Child ppa 2009 annual convention 02.28
  87. 87. implementing a design str ategy: print Package: WHite sPace Sacramento Parent ppa 2009 annual convention 02.28
  88. 88. implementing a design str ategy: print Package: WHite sPace Melbourne’s Child ppa 2009 annual convention 02.28

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